Setting Up Your Store > General Settings > 

SEO Options

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The 'General settings/SEO options' page allows you to adjust options that can improve your site's ranking with search engines.

▪Site META description: A general description of your site.
▪Site META keywords: A list of META keywords for the site in general.

The keywords we enter into these two fields is included into the meta-tags of each page of customer zone.

▪Include categories' META data into the site meta tags: If selected, categories' META data are included into the site META description and META keywords sections together with the site META description and META keywords, common for all the customer zone pages. If this option is left disabled, the contents of the corresponding fields is not used anywhere, so there is no need to complete them.
▪Include products' META data into the site meta tags: If selected, products' META data are included into the site META description and META keywords sections together with the category and site META description and META keywords. There are no special fields for products' META data, so the following is used as product's META data:
•as META description: product short description;
•as META keywords: product title and its short description.

On category pages only category META data are present, the data of products included into this category are omitted.

Products META data are used on product.php pages only (pages like product details) and not included into the product lists (for example, product search results).

▪Page title format: A format of page titles that is used for all pages in your store.
▪Maximum length of page title element (leave 0 or empty if not applicable): The maximum number of characters which can be shown in a page title. If the actual number of characters in the page title is greater than the number set by this option, the title is truncated. Please note that the truncation does not split words. For example, if this option is set to 50, and the fiftieth character happens to be in the middle of a word, X-Cart moves back to the nearest space character after the end of the last full word before the fiftieth character and cuts off everything that goes after the end of this word beginning with the space character. This mechanism ensures that page titles do not include partial words.