Posts by Veronika Vaghina

In the eCommerce world, you have to compete not only with local small businesses but with all the online businesses from the same niche. The market is full of options and it’s tricky for customers to understand how one product differs from another. And that’s why you need to define your unique selling proposition: customers will see […]

Creating video content in 2020 is a must for online business owners. And with a good video making app on your side, literally in your side pocket, creating videos on the go has never been so simple. The result? Everyone is creating video content for personal and commercial purposes. The statistics will blow you away.  […]

In 2020, video content is something that can help your business stand out. But creating impressive promos for social media channels like YouTube, Instagram, or Facebook requires good video editing software. High-quality product videos have proven their value for businesses. According to Hubspot, 81% of businesses use video as a marketing tool — up from […]

As a marketer, we’re always looking for more and better ways to promote our businesses and generate leads. In this article I’ve collected some of the best information about a powerful sales opportunity you may or may not already be using: webinar marketing. If you’re not using webinar marketing, I’ll show you what it can […]

It’s hard to imagine a business that doesn’t use social media at all. What do you check first when you want to find out something about a brand? Right, you’re looking for their profile on Instagram or Facebook. And let me guess: you’ll be really surprised if you don’t find a page, right? The same […]

Before you start the actual creating of your social media strategy, try to understand what your expectations and objectives are. As soon as you come up with the answer to this question (and please, take your time, it’s possibly the most serious one), it’ll be much easier to come up with your perfect social media […]

Did you know that most social media platforms offer an option to block others with just the click of a button? Now, you may be asking yourself, “As a business, why would I need to block someone on social media?” Most often, blocking on social media occurs person to person, not person to business or […]

People all over the world are looking for free ways to get organic traffic to their eCommerce websites and to grow their brand awareness. And I think I’ve got the answer here: Quora. Do not underestimate it. Probably you think something like “C’mon, it can’t be helpful” or “Okay, I like Quora but how do […]

Reddit is a place where you can chat, find out recent news, or just laugh at some funny jokes. But you shouldn’t forget that Reddit also is priceless in terms of useful information as users share their experience and they are always ready to give you a bit of advice (even if you don’t ask). […]

I’ve collected a full list of the best dropshipping suppliers and I bet you’ll find the one that is right for your eCommerce business. But before you see all the categories let’s find out what dropshipping is. Dropshipping works this way: stores partner with suppliers and sell the products they provide. Online store owners don’t […]

PayPal is a one-in-all payment solution that everyone has heard of. It has been for 20 years on the market and it doesn’t seem like it’s going to leave any time soon. I bet you had some experience of using this service when you paid for your online purchase or when you transferred $20 to your friend […]