An X-Cart merchant story:

Alexander Mulin
Alexander Mulin
, X‑Cart Senior Biz Dev and Head of X‑Payments
eCommerce Tips

Our idea is to provide an online shopping outlet where customers can purchase all the young Australian designer clothing under the one store. We offer outstanding customer service, free shipping (no min order), new stock weekly, an exclusive VIP program and all of that makes our store unique when comparing to our competitors.

We decided to use X-Cart to build our web store due to its flexible system, major features built-in and the availability of advanced 3rd party plugins. Also, I like fresh customised design, product layout with the product zoom feature.

Rebecca, owner of