eCommerce SEO | How to Drive More Organic Traffic to Your Online Store
Given that 93% of online experiences start with a search engine, SEO should be a critical piece of your eCommerce marketing strategy, but optimizing your online store for search engines is not all fun and games. Just showing up in a Search Engine Results Page, or SERP, is not enough — there are over 130 […]
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How to Sell Online: Your All-In-One Guide to Selling Products Online [Updated for 2020]
According to global research, retail sales from eCommerce websites will total to $2.3 trillion in 2020. When you consider revenue is expected to show an annual growth rate (CAGR 2020-2024) of 7.8%, resulting in a market volume of US $3.1 trillion in 2024, there’s no better time than now to start selling products in your own […]
SEO for Beginners, part 3: How to Create Product Descriptions That Search Engines Will Love
All the technical details of the product description process is bound to meet the harsh reality of massive content requirements, budget restrictions and deadlines. Who would bother correcting the meta tags and keywords, right? The devil is in these details though and if your web store is dependent of Google you should really implement these additional steps in your content editing tasks.
SEO for Beginners, part 2: How To Optimize Your Store Content
In the last post in X-Cart blog I was helping you take first steps in the eCommerce SEO. We've discussed a few basic and important tips that will help you improve your store's visibility. One of them was optimizing every bit of content that appears on your website. Indeed, content optimization is one of the biggest factors when it comes to SEO tactics. That's why today's post will be just about creating content that is both user and search engine friendly.
SEO for Beginners, part 1: First Steps in Making Your Store Visible to Search Engines
Nowadays it is just not enough to put an online business live and wait for visitors and (hopefully) customers to come. Any shop owner should take care of the visibility of his business from the very start. I know that for most people the search engine optimization (SEO) term sounds technical, professional and rather out-of-reach. Indeed SEO is a pretty analytical and complex subject, but it doesn't mean that you can't learn the basics and optimize your store on your own...
9 Things You MUST Know about Social Media SEO to Grow Your Organic Reach
What is social media SEO? Social media SEO definition: It’s the use of social media to complement Search Engine Optimization (SEO) efforts and increase organic reach. After all, a strong social media presence could boost your organic reach, right? Databox reports that 66% of marketers see a correlation between search rankings and social media shares. […]
How to Start an Online Store That Actually Grows [2020 Edition]
A few years ago creating an online store seemed mind-blowingly complex for medium and small businesses. You had to code your fingers to the bone to make your first sale. Luckily, everything is different now. Indeed, it’s never been easier to start an online store from scratch within just a short space of time. No […]
How to Create a Perfect Meta Description to Improve Click-Throughs (A Complete Beginner Guide)
A good meta description can work wonders for your click-through rate. So how do you write a really good one? Will it affect your rankings? And when is it better to leave it blank? Read on to find out.Title tags and meta descriptions are the two types of SEO meta tags that everyone is familiar […]
11 Best SEO Tools to Instantly Improve Your Marketing in 2020 [+ How to Get Started]
Did you know that Google makes over 500 algorithm changes a year? Consequently, keeping up with the latest search engine developments is the hardest part of running a website. SEO is part of what makes successful eCommerce experiences work so well. If you don’t maximize your SEO for eCommerce, people won’t be able to find […]
How To Do Smart Keyword Research For SEO and E-Commerce Success
Over the last couple of years, some significant internet milestones related to effective keyword research have made news headlines. On March 12, Google published a doodle marking the 30th anniversary of the World Wide Web. Seven months earlier, Google celebrated its 20th anniversary with a digital video doodle encapsulating two decades of popular search query trends. The history […]
How to Use Google AdWords to Create Real, Lasting Revenue For Your eCommerce Store
Successful eCommerce stores require more than just an easy-to-navigate layout and quality product offerings. Even the best-designed online store in the world won’t help you generate a profit if you aren’t able to consistently attract new customers to your eCommerce site. In today’s highly competitive marketplace, this can seem easier said than done — but not for […]