#social

Placeholder Transactional Email Marketing Tools to Boost Sales in a Snap

Transactional Email Marketing Tools to Boost Sales in a Snap

By Helen Golubeva

Today we are going to dwell upon the most highly-anticipated emails you may ever send — transactional emails. Read on to learn why transactional emails are your best friends in the world of eCommerce and how they can be fine-tuned to help you sell online. Table of contents: What Is Transactional Email? Types of Transactional […]

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Placeholder What Unique Selling Proposition Is & How to Define Yours [+7 Examples to Inspire You]

What Unique Selling Proposition Is & How to Define Yours [+7 Examples to Inspire You]

By Veronika Vaghina

In the eCommerce world, you have to compete not only with local small businesses but with all the online businesses from the same niche. The market is full of options and it’s tricky for customers to understand how one product differs from another. And that’s why you need to define your unique selling proposition: customers will see […]

Placeholder 26 Best Email Marketing Tools For Selling Online in 2020

26 Best Email Marketing Tools For Selling Online in 2020

By Helen Golubeva

I’m sure you haven’t seen a “one-size-fits-all” suit, have you? The same goes for email marketing tools. While there is an endless number of email marketing services to meet your every need, I’ve made up my mind to focus your attention on 26 best email marketing tools and services that will help you set up […]

Placeholder How To Change Your Social Media URLs

How To Change Your Social Media URLs

By Dan Fries

You probably haven’t thought about your social media URLs – the address people see when they look at your social pages – since you created them. Probably quite a lot has happened in the meantime. You might have started a business, which your URLs no longer reflect. You might have moved the city, and want […]

Placeholder Social Media Marketing: The Essential Guide to Your Business Growth

Social Media Marketing: The Essential Guide to Your Business Growth

By Veronika Vaghina

It’s hard to imagine a business that doesn’t use social media at all. What do you check first when you want to find out something about a brand? Right, you’re looking for their profile on Instagram or Facebook. And let me guess: you’ll be really surprised if you don’t find a page, right? The same […]

Placeholder What is Social Listening, Why You Need It and How to Do It The Smart Way

What is Social Listening, Why You Need It and How to Do It The Smart Way

By Sam O'Brien

So your business is considering implementing a social listening strategy. That’s not a bad idea. Some business owners have already discovered the benefits. You should be next. But is it worth your time and effort digging into the world of social media? And why are you missing out by ignoring social listening? In today’s article, […]

Placeholder 7 Social Media Metrics That You Should Start Tracking Right Now

7 Social Media Metrics That You Should Start Tracking Right Now

By Erin Peacock

Measuring social media metrics is not always easy. Social media is incredibly fast, dynamic, and constantly evolving. Analyzing success across multiple social networks, platforms, and communities can be daunting especially when you are paying attention to many different conversations at once.  Where do you begin to quantify results as an online retailer? How do you […]

Placeholder 37 Free/Paid Social Media Resources to Start With [+ Tips]

37 Free/Paid Social Media Resources to Start With [+ Tips]

By Helen Golubeva

Social media marketing may sound like a simple thing to do. However, when you grab a spade and start digging a tiny bit deeper, you grasp it at once that there’s more than meets the eye. Creating a good bit of buzz on social media is definitely more than just going live on Instagram and […]

Placeholder The Ultimate List of Social Media Statistics to Know in 2020

The Ultimate List of Social Media Statistics to Know in 2020

By Hugh Beaulac

Who else wants to create an online store on social media? Living in the era of paid ads and sponsored posts, modern customers crave peer recommendations and social proof before making purchase decisions. Today, social shopping is the future of eCommerce, so social media platforms make it easier for users to discover and buy products […]

Placeholder 11 Social Media Marketing Strategies for eCommerce Businesses in 2020

11 Social Media Marketing Strategies for eCommerce Businesses in 2020

By Veronika Vaghina

Before you start the actual creating of your social media strategy, try to understand what your expectations and objectives are. As soon as you come up with the answer to this question (and please, take your time, it’s possibly the most serious one), it’ll be much easier to come up with your perfect social media […]

Placeholder 9 Things You MUST Know about Social Media SEO to Grow Your Organic Reach

9 Things You MUST Know about Social Media SEO to Grow Your Organic Reach

By Monique Danao

What is social media SEO? Social media SEO definition: It’s the use of social media to complement Search Engine Optimization (SEO) efforts and increase organic reach.  After all, a strong social media presence could boost your organic reach, right? Databox reports that 66% of marketers see a correlation between search rankings and social media shares. […]

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