#user experience

Placeholder 14 Robust Customer Service Tools For eCommerce Businesses

14 Robust Customer Service Tools For eCommerce Businesses

By Robert Brandl

I was about to open this article with “getting ahead of your eCommerce competition takes a lot of work and ingenuity”. But you’ve heard that one before. There is no way to even tell exactly how many companies are using the World Wide Web as a platform to sell goods. Whatever that number is, it’s […]

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Placeholder Augmented Reality in Retail [101 Guide For Beginners]

Augmented Reality in Retail [101 Guide For Beginners]

By Morgan Drake

Did you know 63% of retail brands plan to use augmented reality (AR) in the next two years? AR retail experiences allow customers to engage with merchant products. The more customers interact with products, the better merchants can personalize the customer’s experience and make better suggestions for increased conversions. Did you know that 52% of […]

Placeholder Hyper Personalization: Why Use It in 2019 [+11 Personalization Tips]

Hyper Personalization: Why Use It in 2019 [+11 Personalization Tips]

By Anastasia Zhavoronkova

You are here probably because you are in search of new ways of improving your marketing strategy. Let me guess. You have your email marketing determined, content evergreen and constantly updating, SEO done right, social media for customer loyalty, and visitors browsing and purchasing in your online store. But there is always that little voice […]

Placeholder Why Website Color Schemes Matter & How to Use Them Right

Why Website Color Schemes Matter & How to Use Them Right

By Georgi Todorov

What if I told you that you could grow your business and have a beautiful website by selecting the right colors? People are shopping online more than ever now, and they love it. It’s part of their daily life, and the click of a button is comfortable and feels like a real-life experience. What does […]

Placeholder The Role of Proactive Customer Support to Change Brand Perspective

The Role of Proactive Customer Support to Change Brand Perspective

By Robin Singh

Do you know, 68% of consumers say that a brand’s perception becomes positive when companies send proactive customer service notifications to them? Being proactive with clients is important for any online business owner. After all, they have a reputation to uphold. It takes one negative review online to change the customers’ perspective. That’s why a brand strives […]

Placeholder Instagram Marketing For Ecommerce: The Complete Guide

Instagram Marketing For Ecommerce: The Complete Guide

By Ksenia Emelyanova

Want to take advantage of this decade’s fastest growing social media platform?  You’re not alone, 71% of marketers are looking to find out how to market on Instagram like a boss. And they’re spending crazy money on advertising and influencer marketing. If you’re running an ecommerce website and want to boost your social media presence […]

Placeholder Multi-Channel Marketing: How to Sell on Multiple Sales Channels Like a Boss [Strategies + Examples]

Multi-Channel Marketing: How to Sell on Multiple Sales Channels Like a Boss [Strategies + Examples]

By Christina Frey

We have all seen it and we have all done it at some point, probably without even realizing it. I am willing to bet that even your family and friends have done it as well.  What is it, you might ask? The answer is simple, shopping on multiple channels.  You may not even realize it, […]

Placeholder How to Use WhatsApp for Business [Ultimate Guide for Beginners]

How to Use WhatsApp for Business [Ultimate Guide for Beginners]

By Yaakov Karda

For some, trying to imagine a world without WhatsApp is almost like imagining a world without the internet – you just can’t. And yet, the app, which gets checked on average more than 23 times per day, didn’t exist ten years ago. No one can disagree with the popularity of the messaging app. It has […]

Placeholder How The Best Ecommerce Sites Win at Web Design [47 Examples]

How The Best Ecommerce Sites Win at Web Design [47 Examples]

By Darren DeMatas

Inspired to unlock your slice of a $1 trillion online shopping industry?  Before you start browsing for eCommerce templates, you need to understand how to sell online with a high converting store design.  To help you, I’ve surveyed the top experts in eCommerce, web design, conversion rate optimization and user experience. We also analyzed the strategies top-selling […]

Placeholder Strong Customer Authentication (SCA): What It Is and What Merchants Should Expect in 2019

Strong Customer Authentication (SCA): What It Is and What Merchants Should Expect in 2019

By Nick Galov

Let’s face it — the internet is not the safest place to be. Even though online security has become more sophisticated over the years, the Web is still fertile ground for all sorts of scams. To illustrate, online merchants worldwide lose over 7.5% of their annual revenue due to fraud. Imagine someone stealing your December […]

Placeholder Why Use Live Chat for eCommerce in 2019 [6 Reasons Backed up by Data]

Why Use Live Chat for eCommerce in 2019 [6 Reasons Backed up by Data]

By Sam Makad

Some think of live chat as an annoying pop up, others view it as a useful medium to get their queries across. Some think of live chat as a cost-friendly option than advertising to increase sales, others view it as “a nice feature to have.” Some think of live chat as the means to a […]

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