#user experience

Placeholder How to Do A/B Testing the Smart Way: Your Most Pressing Questions Answered

How to Do A/B Testing the Smart Way: Your Most Pressing Questions Answered

By Helen Golubeva

In this step-by-step guide to A/B testing, you’ll discover a wealth of useful information on how to test your store’s user experience and triple your company’s conversions.  Diving into eCommerce is easy. But don’t get caught by the misconception that setting up an online business is a one-time investment. And I’m not talking about the […]

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    Placeholder Using Buyer Personas for Targeted Selling Tactics

    Using Buyer Personas for Targeted Selling Tactics

    By Caroline Powell

    Do you know who the people shopping in your store are? Understanding the needs of your customers and their motivation to purchase your products is extremely essential nowadays. This knowledge can help you target the company's content marketing and social media campaigns more efficiently. Get to know your clients as closely as your best friends and the marketing campaigns' results will pleasantly surprise you.

    Placeholder How to Sell Online: Your All-In-One Guide to Selling Products Online [Updated for 2020]

    How to Sell Online: Your All-In-One Guide to Selling Products Online [Updated for 2020]

    By Darren DeMatas

    According to global research, retail sales from eCommerce websites will total to $2.3 trillion in 2020. When you consider revenue is expected to show an annual growth rate (CAGR 2020-2024) of 7.8%, resulting in a market volume of US $3.1 trillion in 2024, there’s no better time than now to start selling products in your own […]

    Placeholder 14 Ways to Build Your Email List From the Ground up

    14 Ways to Build Your Email List From the Ground up

    By Darren DeMatas

    Without a quality email list, your eСommerce business is dead in the water. Email is hands down the best way to communicate with your audience, build trust, and increase sales. Unlike Facebook and other social media, once someone gives you their email address, you have a direct line of communication. You can build a list […]

    Placeholder 26 Best Email Marketing Tools For Selling Online in 2020

    26 Best Email Marketing Tools For Selling Online in 2020

    By Helen Golubeva

    I’m sure you haven’t seen a “one-size-fits-all” suit, have you? The same goes for email marketing tools. You should find the one that works best for your eCommerce business’s unique shape and size. In this blog post, you’ll discover 26 best email marketing tools and services that will help you set up trigger-based emails, run […]

    Placeholder eCommerce Email Marketing: The Essential Guide To Sales Growth + Templates

    eCommerce Email Marketing: The Essential Guide To Sales Growth + Templates

    By Helen Golubeva

    Less than 15 years ago, there was no email marketing software, nor any email automation tools. Back then, using email marketing for eCommerce sales growth would have meant a lot of blood, sweat, and tears. Seasoned business owners will remember sending newsletters manually, trying to create a buzz around their eCommerce businesses one subject line […]

    Placeholder How The Best eCommerce Sites Win at Web Design [47 Examples]

    How The Best eCommerce Sites Win at Web Design [47 Examples]

    By Darren DeMatas

    Inspired to unlock your piece of the $1 trillion online shopping industry?  Before you start browsing for eCommerce templates, you need to understand how to sell online with a high-converting store design. To help you, I’ve surveyed the top experts in eCommerce, web design, conversion rate optimization, and user experience. We also analyzed the strategies that top-selling eCommerce sites and smaller […]

    Placeholder How To Speed Up Your Mobile Website [Infographic + Examples]

    How To Speed Up Your Mobile Website [Infographic + Examples]

    By Helen Golubeva

    3, 2, 1…Time’s up. Your precious customer just walked out of your loving arms into those of your savvy competitor’s. Why? Because your mobile website is not speedy enough to catch up with society’s need for speed. In today’s fast-paced world, every second counts when it comes to your website — so don’t let that […]

    Placeholder Mobile Commerce 101: Advantages, Disadvantages, Stats [+Examples]

    Mobile Commerce 101: Advantages, Disadvantages, Stats [+Examples]

    By Helen Golubeva

    Bringing online stores to the mobile world in the form of apps has turned the concept of shopping in a completely new direction. Buyers can easily browse through thousands of products, compare prices, share favorites with friends, and so much more — all straight from their mobiles. Online merchants also feel quite at home with […]

    Placeholder Hyper Personalization: Why Use It in 2020 [+11 Personalization Tips]

    Hyper Personalization: Why Use It in 2020 [+11 Personalization Tips]

    By Anastasia Zhavoronkova

    You are here probably because you are in search of new ways of improving your marketing strategy. Let me guess. You have your email marketing determined, content evergreen and constantly updating, SEO done right, social media for customer loyalty, and visitors browsing and purchasing in your online store. But there is always that little voice […]

    Placeholder Why Switching Ecommerce Platforms Should Not Scare the Daylights out of You

    Why Switching Ecommerce Platforms Should Not Scare the Daylights out of You

    By Helen Golubeva

    Think about the last time that you or a friend moved into a new apartment. You probably loved being settled in the new space after some time, but the process of getting there was so grueling that you swore never to move again. Just thinking about finding a new place, putting down deposits, packing and […]

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