#user experience

Placeholder Mobile Commerce 101: Advantages, Disadvantages, Stats [+Examples]

Mobile Commerce 101: Advantages, Disadvantages, Stats [+Examples]

By Helen Golubeva

Bringing online stores to the mobile world in the form of apps has turned the concept of shopping in a completely new direction. Buyers can easily browse through thousands of products, compare prices, share favorites with friends, and so much more — all straight from their mobiles. Online merchants also feel quite at home with […]

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    Placeholder Hyper Personalization: Why Use It in 2020 [+11 Personalization Tips]

    Hyper Personalization: Why Use It in 2020 [+11 Personalization Tips]

    By Anastasia Zhavoronkova

    You are here probably because you are in search of new ways of improving your marketing strategy. Let me guess. You have your email marketing determined, content evergreen and constantly updating, SEO done right, social media for customer loyalty, and visitors browsing and purchasing in your online store. But there is always that little voice […]

    Placeholder Why Switching Ecommerce Platforms Should Not Scare the Daylights out of You

    Why Switching Ecommerce Platforms Should Not Scare the Daylights out of You

    By Helen Golubeva

    Think about the last time that you or a friend moved into a new apartment. You probably loved being settled in the new space after some time, but the process of getting there was so grueling that you swore never to move again. Just thinking about finding a new place, putting down deposits, packing and […]

    Placeholder How to Use WhatsApp for Business [Ultimate Guide for Beginners]

    How to Use WhatsApp for Business [Ultimate Guide for Beginners]

    By Yaakov Karda

    For some, trying to imagine a world without WhatsApp is almost like imagining a world without the internet – you just can’t. And yet, the app, which gets checked on average more than 23 times per day, didn’t exist ten years ago. No one can disagree with the popularity of the messaging app. It has […]

    Placeholder 13 Simple Tips to Improve Your Website [Tried & Tested Ones Only]

    13 Simple Tips to Improve Your Website [Tried & Tested Ones Only]

    By Melissa Stanley

    Where does your website stand? Have you absolutely nailed your web design and found your magic formula of how to increase web presence or are you still struggling to attract the number of visitors and potential customers you thought you will get easily? No need to go through what every expert said on how to improve a website – we have done all that for you and we have compiled a handy list of how to drive people to your website!

    Placeholder 15 Robust Customer Service Tools For eCommerce Businesses

    15 Robust Customer Service Tools For eCommerce Businesses

    By Robert Brandl

    I was about to open this article with “getting ahead of your eCommerce competition takes a lot of work and ingenuity”. But you’ve heard that one before. There is no way to even tell exactly how many companies are using the World Wide Web as a platform to sell goods. Whatever that number is, it’s […]

    Placeholder Augmented Reality in Retail [101 Guide For Beginners]

    Augmented Reality in Retail [101 Guide For Beginners]

    By Morgan Drake

    Did you know 63% of retail brands plan to use augmented reality (AR) in the next two years? AR retail experiences allow customers to engage with merchant products. The more customers interact with products, the better merchants can personalize the customer’s experience and make better suggestions for increased conversions. Did you know that 52% of […]

    Placeholder Why Website Color Schemes Matter & How to Use Them Right

    Why Website Color Schemes Matter & How to Use Them Right

    By Georgi Todorov

    What if I told you that you could grow your business and have a beautiful website by selecting the right colors? People are shopping online more than ever now, and they love it. It’s part of their daily life, and the click of a button is comfortable and feels like a real-life experience. What does […]

    Placeholder The Role of Proactive Customer Support to Change Brand Perspective

    The Role of Proactive Customer Support to Change Brand Perspective

    By Robin Singh

    Do you know, 68% of consumers say that a brand’s perception becomes positive when companies send proactive customer service notifications to them? Being proactive with clients is important for any online business owner. After all, they have a reputation to uphold. It takes one negative review online to change the customers’ perspective. That’s why a brand strives […]

    Placeholder Instagram Marketing For eCommerce: The Complete Guide

    Instagram Marketing For eCommerce: The Complete Guide

    By Ksenia Emelyanova

    Want to take advantage of this decade’s fastest-growing social media platform?  You’re not alone, 71% of marketers are looking to find out how to market on Instagram like a boss. And they’re spending crazy money on advertising and influencer marketing. If you’re running an eCommerce website and want to boost your social media presence and […]

    Placeholder Strong Customer Authentication (SCA): What It Is and What Merchants Should Expect in 2020

    Strong Customer Authentication (SCA): What It Is and What Merchants Should Expect in 2020

    By Nick Galov

    Let’s face it — the internet is not the safest place to be. Even though online security has become more sophisticated over the years, the Web is still fertile ground for all sorts of scams. To illustrate, online merchants worldwide lose over 7.5% of their annual revenue due to fraud. Imagine someone stealing your December salary every […]

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