Instagram Marketing For eCommerce: The Complete Guide
Want to take advantage of this decade’s fastest-growing social media platform?
You’re not alone, 71% of marketers are looking to find out how to market on Instagram like a boss.
And they’re spending crazy money on advertising and influencer marketing.
If you’re running an eCommerce website and want to boost your social media presence and sell on Instagram, this guide will walk you through everything step by step. We included only the most valuable Instagram marketing tips, that we tested thoroughly before sharing them with you. The good news is, you won’t have to give Facebook tons of money in the process.
Not convinced you need to market on Instagram yet?
Instagram is growing like Wildfire, but it’s not too late to take advantage of this amazing eCommerce marketing opportunity. This guide is organized into easy-to-digest chapters and full of actionable tips to get your Instagram revenue stream flowing in no time.
Not Just Another “How To Market On Instagram” Guide
Here your doubts come out. Remember reading another guide written to make you a super-duper guru or everything eCommerce? You’re agreeing with a smart author and nodding your head with respect. They created smart-arse a/b tests, optimized everything and reported 1000% growth in every respect.
But as soon as you start thinking about how to apply THEIR success story to your business processes, you realize that all that great stuff is NOT that great for your particular case.
Yeah, I know that feeling.
“All that Instagram rush is great but not for me”, your inner voice whispers.
“I can not create eye-candy images”, it continues
“Instagram rocks for the fashion industry, jewelry business, fitness goods and all those stuff with great product photos, but my products are boring looking.”, it adds to finish you off.
Think again.
There are tons of examples of highly successful brands on Instagram from the other industries, that post engaging content and crush it with campaigns all day long.
- @teslamotors (2.4 mln followers), @uber (592K followers) or @bankofamerica (42K followers) prove that even a financial organization, a transportation service provider or a car-maker has something to share with picture-lovers.
- A widget-spinners store @spinner_toy_shop (37,8K followers) and a pointe-shoes manufacturer @gaynorminden (65K followers) have managed to build a huge Instagram community around a very niche product they sell.
Instagram is a must-be to show off your products and build brand awareness. Even without direct Instagram selling (you may do that via your eCommerce platform, anyway).
- @Nike (almost 75 mln Instagram followers) does not accept orders in Instagram, but this social network remains a part of their solid marketing strategy.
- @starbucks (15.2 mln followers) chose a simple yet powerful mission of “inspiring and nurturing the human spirit”. You will never order your #icedcoconutmilkmochamacchiato via an Instagram direct message (yet). But seeing an eye-catching image and vibrant caption you immediately feel an overpowering desire to give away your soul for a cup of coffee. You may resist, but in a couple of days, you discover yourself going to the nearest Starbucks kiosk.
Instagram’s buying power is huge and keeps skyrocketing. Take advantage of its active and engaged users to reach your target audience and generate sales.
Otherwise, your competitors will.
Your eCommerce website can only get you so far. You need a powerful marketing presence to sell online. Our proven Instagram marketing tips will drive more traffic to your website and more users hitting your shopping cart page.
Do you still believe that marketing on Instagram is tad overwhelming? Hope not.
Infographic Sources:
- 2017 Social Media Marketing Industry Report
- 70% of brands use Instagram influencers
- Intelligence Report: Influencers
- Instagram breezes past two major milestones
- Study: Instagram influences almost 75% of user purchase decisions
- Instagram Influencer Rates