Posts by Helen Golubeva

Placeholder 13 Email Marketing Tips for Creating First-Class Emails (With Steps & Examples)

13 Email Marketing Tips for Creating First-Class Emails (With Steps & Examples)

By Helen Golubeva

How does an excellent email look like? No. It’s not the one that is beautifully designed. And not the one that has successfully reached your user’s inbox. The things like honed to perfection email template or potential deliverability also come as part of success. But a top-notch email is primarily about bringing value. Your user […]

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Placeholder 13 Email Marketing Benefits [+ Examples]

13 Email Marketing Benefits [+ Examples]

By Helen Golubeva

There’s so much hype around email marketing tools nowadays. Email software providers are pressing down on you trying to persuade that their tool delivers the best value for money. They bait you with the flawless onboarding process, easy set-up, and beautiful sign-up forms swallowing your customers like a vacuum cleaner sucks in the dust. And […]

Placeholder Transactional Email Marketing Tools to Boost Sales in a Snap

Transactional Email Marketing Tools to Boost Sales in a Snap

By Helen Golubeva

Today we are going to dwell upon the most highly-anticipated emails you may ever send — transactional emails. Read on to learn why transactional emails are your best friends in the world of eCommerce and how they can be fine-tuned to help you sell online. Table of contents: What Is Transactional Email?Types of Transactional EmailsTransactional Email […]

Placeholder Mobile Commerce 101: Advantages, Disadvantages, Stats [+Examples]

Mobile Commerce 101: Advantages, Disadvantages, Stats [+Examples]

By Helen Golubeva

Bringing online stores to the mobile world in the form of apps has turned the concept of shopping in a completely new direction. Buyers can easily browse through thousands of products, compare prices, share favorites with friends, and so much more — all straight from their mobiles. Online merchants also feel quite at home with […]

Placeholder 26 Best Email Marketing Tools For Selling Online in 2020

26 Best Email Marketing Tools For Selling Online in 2020

By Helen Golubeva

I’m sure you haven’t seen a “one-size-fits-all” suit, have you? The same goes for email marketing tools. While there is an endless number of email marketing services to meet your every need, I’ve made up my mind to focus your attention on 26 best email marketing tools and services that will help you set up […]

Placeholder 37 Free/Paid Social Media Resources to Start With [+ Tips]

37 Free/Paid Social Media Resources to Start With [+ Tips]

By Helen Golubeva

Social media marketing may sound like a simple thing to do. However, when you grab a spade and start digging a tiny bit deeper, you grasp it at once that there’s more than meets the eye. Creating a good bit of buzz on social media is definitely more than just going live on Instagram and […]

Placeholder The Best Time to Post on Twitter, Instagram, Facebook, Pinterest, Reddit, LinkedIn [+ Examples]

The Best Time to Post on Twitter, Instagram, Facebook, Pinterest, Reddit, LinkedIn [+ Examples]

By Helen Golubeva

Post a meme on Twitter? Done.  Announce an event on Facebook? Check. Shoot a couple of stories on Instagram and go live again? On it. Respond to Linkedin messages? Working on it! Then, rinse and repeat ad infinitum. No, wait! I just remembered I haven’t posted on Pinterest for over a month! Gotta fix it […]

Placeholder Why Switching Ecommerce Platforms Should Not Scare the Daylights out of You

Why Switching Ecommerce Platforms Should Not Scare the Daylights out of You

By Helen Golubeva

Think about the last time that you or a friend moved into a new apartment. You probably loved being settled in the new space after some time, but the process of getting there was so grueling that you swore never to move again. Just thinking about finding a new place, putting down deposits, packing and […]

Placeholder Why X-Cart is the eCommerce Platform of Choice [Infographic]

Why X-Cart is the eCommerce Platform of Choice [Infographic]

By Helen Golubeva

Selecting the right eCommerce platform is vital to the success of your online business. It’s an important decision, and a bad fit can be costly. That’s why you need to make sure that you choose wisely and fully understand your platform’s capabilities.   So how do you make the right choice? By carrying out a […]

Placeholder 9 Tested Strategies to Improve Your Abandoned Cart Emails [+ 16 Examples]

9 Tested Strategies to Improve Your Abandoned Cart Emails [+ 16 Examples]

By Helen Golubeva

Every day online retailers lose their money. Tons of money. Why? Just because more than two-thirds of their website users fail to complete their checkout process. For merchants, this equates to nearly $18 billion worth of potential sales lost annually. But not all is lost. Although you cannot entirely eliminate the problem of cart abandonment, there’s still […]

Placeholder Amazing Order Confirmation Emails That Grow Sales

Amazing Order Confirmation Emails That Grow Sales

By Helen Golubeva

I do not have any access to your Google Analytics profile, and, of course, I’m not a mind reader, but I know it for sure that your order confirmation emails, as well as other transactional emails you may send to your subscribers, have mind-blowing open rates. Why? These confirmation emails convey an important message about […]

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