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X‑Cart blog

Helen Golubeva
Helen Golubeva
Marketing manager and storyteller at X‑Cart

Stop Being Mobile-friendly. Be Mobile-first (New Update From Google)

eCommerce Tips

On November 04, 2016 Google announced the so-called “mobile-first” indexing. According to this new rule, mobile users are now the #1 priority. In order to make your life easier, we’ve thoroughly scrutinized Google’s tips, picked the most relevant and adapted them for X-Cart users.

Helen Golubeva
Helen Golubeva
Marketing manager and storyteller at X‑Cart

How To Find A Profitable Product To Sell Online

eCommerce Tips

Struggling to figure out what to sell online? Oh, I understand. Picking a product that sells like hot crispy chocolate cakes is a hard task. But let’s face it. If it weren’t somewhat tricky, everyone and their dog would join the club of successful business owners and start selling their products online. However, a substantial […]

Helen Golubeva
Helen Golubeva
Marketing manager and storyteller at X‑Cart

How To Sell On Etsy: Beginner’s Guide To Etsy Setup & Success

eCommerce Tips

Hey, creative and artistic souls. If you are here, it means that you’ve already heard a thing or two about Etsy, a place where 33,6 mln shoppers and sellers come together to exchange homemade items and craft supplies not available anywhere else. There are your potential customers, too. But… where are you, then? On eBay […]

Helen Golubeva
Helen Golubeva
Marketing manager and storyteller at X‑Cart

How to Sell on Pinterest And Explode Ecommerce Sales

eCommerce Tips

If you plan to triple your eCommerce business growth and drive more sales in 2018, you should learn how to sell on Pinterest. Why? Just because it is a formidable community. This new red-hot sales channel brings more social media traffic than Twitter, giving way only to Facebook which is a little bit ahead. Plus, […]

Helen Golubeva
Helen Golubeva
Marketing manager and storyteller at X‑Cart

What is Omni-Channel Marketing? Definitions, Thoughts, and Examples

eCommerce Tips

Omni-channel. Is it a Holy Grail of customer experience? Or is it just a lame bzzz… buzzword, created by shrewd marketers to make it look like they are busy chasing high ROIs, CTRs, KPIs, and other big-wigged things like that? Well, I should say that this is definitely more than just a schmancy word. An […]

Helen Golubeva
Helen Golubeva
Marketing manager and storyteller at X‑Cart

Top 5 Ecommerce Marketing Trends You Need To Adopt In 2018

eCommerce Tips

As the new year gradually gathering its pace, there comes the best time to step away from your day-to-day activities and reflect on your plans and perspectives. To give you some insights on where to focus your attention we’d like to point out 5 marketing ideas that are going to shape the marketing industry in 2018.

Helen Golubeva
Helen Golubeva
Marketing manager and storyteller at X‑Cart

Ecommerce Email Marketing: The Essential Guide To Sales Growth + Templates

eCommerce Tips

Less than 30 years ago using email marketing for eCommerce was as unrealistic as pulling a rabbit out of a top hat. There were neither email marketing software, nor a specific marketing strategy or automation tools at that time. Business owners were just sending newsletters once in a while, trying to build buzz and awareness […]

Helen Golubeva
Helen Golubeva
Marketing manager and storyteller at X‑Cart

Amazing Order Confirmation Emails That Grow Sales

eCommerce Tips

I do not have any access to your Google Analytics profile, and, of course, I’m not a mind reader, but I know it for sure that your order confirmation emails, as well as other transactional emails you may send to your subscribers, have mind-blowing open rates. Why? These confirmation emails convey an important message about […]

Helen Golubeva
Helen Golubeva
Marketing manager and storyteller at X‑Cart

Tested Strategies to Improve Your Abandoned Cart Emails [Templates & Examples]

eCommerce Tips

Every day online retailers lose their money. Tons of money. Why? Just because more than two-thirds of their website users fail to complete their checkout process. For merchants, this equates to nearly $4 trillion worth of potential sales lost annually. But not all is lost. Although you cannot entirely eliminate the problem of cart abandonment, […]

Helen Golubeva
Helen Golubeva
Marketing manager and storyteller at X‑Cart

Transactional Email Marketing Tips and Tools for Boosting Ecommerce Sales

eCommerce Tips

Today we are going to dwell upon the most highly-anticipated emails you may ever send — transactional emails. Read on to learn why transactional emails are your best friends in the world of eCommerce and how they can be fine-tuned to help you sell online. But first, let’s have a look at some important email […]

Helen Golubeva
Helen Golubeva
Marketing manager and storyteller at X‑Cart

24 Best Email Marketing Services For Selling Online in 2018

eCommerce Tips

I’m sure you haven’t seen a “one-size-fits-all” men suit, have you? The same goes for email marketing software. To find out which email marketing tool is most useful and cost-effective for your eCommerce website, I’d suggest signing up for at least three-four free trials or starter plans to dig them deep and wide. Asking yourself […]