Posts by Helen Golubeva

Placeholder Selling on Walmart vs Amazon: How The Two eCommerce Behemoths Stack Up

Selling on Walmart vs Amazon: How The Two eCommerce Behemoths Stack Up

By Helen Golubeva

All online marketplaces have advantages and disadvantages. That’s why selling across multiple channels simultaneously, you have to understand your goal for selling on each platform. Selling on Amazon may be something that you are already familiar with. But maybe it’s time to start exploring the Walmart Marketplace? These two retail giants have to deal with […]

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    Placeholder How to Start an Online Store That Actually Grows [2021 Edition]

    How to Start an Online Store That Actually Grows [2021 Edition]

    By Helen Golubeva

    Just a few decades ago creating an online store from scratch was a daunting task — both for small sellers and for enterprises. You literally had to code your hands off before you could make your first sale.  But it’s 2021, and the eCommerce world has evolved greatly, changing the way we shop and sell […]

    Placeholder How to Do A/B Testing the Smart Way: Your Most Pressing Questions Answered

    How to Do A/B Testing the Smart Way: Your Most Pressing Questions Answered

    By Helen Golubeva

    In this step-by-step guide to A/B testing, you’ll discover a wealth of useful information on how to test your store’s user experience and triple your company’s conversions.  Diving into eCommerce is easy. But don’t get caught by the misconception that setting up an online business is a one-time investment. And I’m not talking about the […]

    Placeholder How to Sell on Pinterest And Skyrocket eCommerce Sales

    How to Sell on Pinterest And Skyrocket eCommerce Sales

    By Helen Golubeva

    Want to triple your eCommerce business growth and drive more sales in 2021? Learn how to sell on Pinterest. Why? Because it is a formidable community. This red-hot sales channel brings more social media traffic than Twitter, bested  only by Facebook.  Plus, Pinterest users spend much more per order (from $50 and up) than users […]

    Placeholder How To Sell On Etsy: Beginner’s Guide To Etsy Setup & Success

    How To Sell On Etsy: Beginner’s Guide To Etsy Setup & Success

    By Helen Golubeva

    This extensive guide to selling on Etsy will equip you with all the information you need to start earning extra money from home while still enjoying your hobby. You’ll also find out what products are trending on Etsy, how much money you’ll have to invest to launch your Etsy store, and a lot more.

    Placeholder 8 Reasons Why You Should Migrate to X-Cart  [+ 16 Reviews]

    8 Reasons Why You Should Migrate to X-Cart [+ 16 Reviews]

    By Helen Golubeva

    Let me guess. Your X-Cart 4 online store is running pretty well now. And it’s even driving some revenue. Nothing remarkable. But do you know that sticking with an outdated software brings new troubles every day? Every time you want to add a new feature — enable AMPs, for instance, or make your store GDPR-compliant […]

    Placeholder eCommerce SEO | How to Drive More Organic Traffic to Your Online Store

    eCommerce SEO | How to Drive More Organic Traffic to Your Online Store

    By Helen Golubeva

    Given that 93% of online experiences start with a search engine, SEO should be a critical piece of your eCommerce marketing strategy, but optimizing your online store for search engines is not all fun and games.  Just showing up in a Search Engine Results Page, or SERP, is not enough — there are over 130 […]

    Placeholder How To Find A Profitable Product To Sell Online in 2020

    How To Find A Profitable Product To Sell Online in 2020

    By Helen Golubeva

    Struggling to find what to sell online? I understand. Picking a product that sells like hot cakes is no easy task. But let’s face it, if it weren’t somewhat tricky, everyone and their mother would start selling their products online. Still, a substantial number of people have joined the club of successful business owners that […]

    Placeholder 13 Email Marketing Tips for Creating First-Class Emails (With Steps & Examples)

    13 Email Marketing Tips for Creating First-Class Emails (With Steps & Examples)

    By Helen Golubeva

    What makes an excellent email? It’s not a beautiful design and it’s not high deliverability rates — a top-notch email is all about bringing value. Although perfect email templates certainly help user engagement, your users should WAIT for your next message. Done right, email notifications will not only keep your eCommerce store top-of-mind but also […]

    Placeholder Order Confirmation Email: 20 Templates and Examples To Use Today

    Order Confirmation Email: 20 Templates and Examples To Use Today

    By Helen Golubeva

    Order confirmation emails are sent right after a customer places an order on your company’s website, and they have mind-blowing open rates. According to Omnisend, an average receipt email has an open rate of around 60%, which is 4x higher than that of any regular promotional email. Why are these messages so powerful? Because they […]

    Placeholder The 16 Awesome Abandoned Cart Email Examples [+ A Few HOT Strategies]

    The 16 Awesome Abandoned Cart Email Examples [+ A Few HOT Strategies]

    By Helen Golubeva

    Every day online retailers lose their money. Tons of money. Why? Just because more than two-thirds of their website users fail to complete their checkout process. For merchants, this equates to nearly $18 billion worth of sales lost annually. But not all is lost. Although you cannot entirely eliminate the problem of cart abandonment, there’s […]

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