Posts by Helen Golubeva
Pre-Orders: Is It a Viable Way To Generate Buzz For Your Next Product Launch?
Whether you are preparing for the launch of your new business or looking to introduce a new flagship product to the market, using pre-orders could be a great option. As a consequence, it will drive up initial sales and keep your prospects engaged, even before they are ready to purchase. Because it just feels exciting, […]
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Omni-Channel Marketing: Definitions & the Difference Between Omni-, Multi-, and Cross-Channel
Omnichannel marketing — is it a Holy Grail of customer experience? Or is it just a buzzword, created by shrewd marketers to make it look like they are busy chasing high ROIs, CTRs, KPIs, and the rest of the marketing alphabet soup? Here’s the truth: an omni-channel approach will change your business’ marketing for good. […]
Using Google Analytics Enhanced eCommerce to Grow Your Online Business [A Step-by-Step Guide]
In this step-by-step guide to Google Analytics Enhanced eCommerce, we’ll show you how you can enable this feature and finally start measuring the data like a pro. As a business owner, you know how critical it is to track and analyze your customers’ behavior, and you may already be doing that using Google Analytics. With […]
Alternatives to BigCommerce: Best 12 eCommerce Solutions to Prop Up Your Online Business
Whether you are considering a new eCommerce platform to migrate to from BigCommerce or you just want to compare some of the best eCommerce solutions available on the market, we’ve got you covered. Below you’ll discover the detailed review of BigCommerce along with 11 alternatives to it. BigCommerce is an open SaaS eCommerce platform […]
How to Start an Online Store That Actually Grows [2021 Edition]
Just a few decades ago creating an online store from scratch was a daunting task — both for small sellers and for enterprises. You literally had to code your hands off before you could make your first sale. But it’s 2021, and the eCommerce world has evolved greatly, changing the way we shop and sell […]
8 Tested Tips to Improve eCommerce Conversion Rates [+ Examples]
Whether you are an industry veteran with a successful eCommerce site or you’re just looking to become one, it’s only natural to think that conversion rate optimization is a set-it-and-forget-it kind of process. It’s not. Your online business is never static, and, just like a sports car, it needs fuel to drive faster and get […]
Selling on Walmart vs Amazon: How The Two eCommerce Behemoths Stack Up
All online marketplaces have advantages and disadvantages. That’s why selling across multiple channels simultaneously, you have to understand your goal for selling on each platform. Selling on Amazon may be something that you are already familiar with. But maybe it’s time to start exploring the Walmart Marketplace? These two retail giants have to deal with […]
How to Do A/B Testing the Smart Way: Your Most Pressing Questions Answered
In this step-by-step guide to A/B testing, you’ll discover a wealth of useful information on how to test your store’s user experience and triple your company’s conversions. Diving into eCommerce is easy. But don’t get caught by the misconception that setting up an online business is a one-time investment. And I’m not talking about the […]
How to Sell on Pinterest And Skyrocket eCommerce Sales
Want to triple your eCommerce business growth and drive more sales in 2021? Learn how to sell on Pinterest. Why? Because it is a formidable community. This red-hot sales channel brings more social media traffic than Twitter, bested only by Facebook. Plus, Pinterest users spend much more per order (from $50 and up) than users […]
How To Sell On Etsy: Beginner’s Guide To Etsy Setup & Success
This extensive guide to selling on Etsy will equip you with all the information you need to start earning extra money from home while still enjoying your hobby. You’ll also find out what products are trending on Etsy, how much money you’ll have to invest to launch your Etsy store, and a lot more.
8 Reasons Why You Should Migrate to X-Cart [+ 16 Reviews]
Let me guess. Your X-Cart 4 online store is running pretty well now. And it’s even driving some revenue. Nothing remarkable. But do you know that sticking with an outdated software brings new troubles every day? Every time you want to add a new feature — enable AMPs, for instance, or make your store GDPR-compliant […]