Posts by Helen Golubeva

Placeholder The Best Time to Post on Twitter, Instagram, Facebook, Pinterest, Reddit, LinkedIn [+ Examples]

The Best Time to Post on Twitter, Instagram, Facebook, Pinterest, Reddit, LinkedIn [+ Examples]

By Helen Golubeva

Post a meme on Twitter? Done.  Announce an event on Facebook? Check. Shoot a couple of stories on Instagram and go live again? On it. Respond to Linkedin messages? Working on it! Then, rinse and repeat ad infinitum. No, wait! I just remembered I haven’t posted on Pinterest for over a month! Gotta fix it […]

Get the Best Expert-Backed Tips on Selling Online Straight into Your Inbox

Only one email a week, we promise

Awesome! You won’t be disappointed 😉
Placeholder Why X-Cart is the eCommerce Platform of Choice [Infographic]

Why X-Cart is the eCommerce Platform of Choice [Infographic]

By Helen Golubeva

Selecting the right eCommerce platform is vital to the success of your online business. It’s an important decision, and a bad fit can be costly. That’s why you need to make sure that you choose wisely and fully understand your platform’s capabilities.   So how do you make the right choice? By carrying out a […]

Placeholder 9 Tested Strategies to Improve Your Abandoned Cart Emails [+ 16 Examples]

9 Tested Strategies to Improve Your Abandoned Cart Emails [+ 16 Examples]

By Helen Golubeva

Every day online retailers lose their money. Tons of money. Why? Just because more than two-thirds of their website users fail to complete their checkout process. For merchants, this equates to nearly $18 billion worth of potential sales lost annually. But not all is lost. Although you cannot entirely eliminate the problem of cart abandonment, there’s still […]

Placeholder Amazing Order Confirmation Emails That Grow Sales

Amazing Order Confirmation Emails That Grow Sales

By Helen Golubeva

I do not have any access to your Google Analytics profile, and, of course, I’m not a mind reader, but I know it for sure that your order confirmation emails, as well as other transactional emails you may send to your subscribers, have mind-blowing open rates. Why? These confirmation emails convey an important message about […]

Placeholder 37 Free/Paid Social Media Resources to Start With [+ Tips]

37 Free/Paid Social Media Resources to Start With [+ Tips]

By Helen Golubeva

Social media marketing may sound like a simple thing to do. However, when you grab a spade and start digging a tiny bit deeper, you grasp it at once that there’s more than meets the eye. Creating a good bit of buzz on social media is definitely more than just going live on Instagram and […]

Placeholder How to Start an Online Store That Actually Grows [2020 Edition]

How to Start an Online Store That Actually Grows [2020 Edition]

By Helen Golubeva

A few years ago creating an online store seemed mind-blowingly complex for medium and small businesses. You had to code your fingers to the bone to make your first sale. Luckily, everything is different now. Indeed, it’s never been easier to start an online store from scratch within just a short space of time. No […]

Placeholder 26 Best Email Marketing Services For Selling Online in 2020

26 Best Email Marketing Services For Selling Online in 2020

By Helen Golubeva

I’m sure you haven’t seen a “one-size-fits-all” men suit, have you? The same goes for email marketing tools. To find out which email marketing software is most useful and cost-effective for your eCommerce website, I’d suggest signing up for at least three-four free trials or starter plans to dig them deep and wide. All stated […]

Placeholder 19 Tips to Beat eCommerce Fraud and Protect Your Site From Scammers

19 Tips to Beat eCommerce Fraud and Protect Your Site From Scammers

By Helen Golubeva

Accepting online payments, you may find out that your store is the place where the thief is trying to use the stolen card. It costs you money. Because the fraud losses are distributed across all merchants, we don't hear too much about them. But the truth is that the online merchants are losing way more than customers and banks together! So you should roll up the sleeves and protect your business from these expenses.

Placeholder Facebook Business Manager: Shopping Features To Expand Your Reach

Facebook Business Manager: Shopping Features To Expand Your Reach

By Helen Golubeva

Have you already tried Facebook shopping features? What about Instagram eCommerce? Or WhatsApp Checkout? Don’t be surprised why I’m asking about all of them at once. Brought up under the wing of Mark Zuckerberg, these three social networking sites should be treated as part of a single marketing machine, called Facebook Business Manager. It’s a […]

Placeholder Mobile Commerce 101: Advantages, Disadvantages, Stats [+Examples]

Mobile Commerce 101: Advantages, Disadvantages, Stats [+Examples]

By Helen Golubeva

Bringing online stores to the mobile world in the form of apps has turned the concept of shopping in a completely new direction. Buyers can easily browse through thousands of products, compare prices, share favorites with friends, and so much more — all straight from their mobiles. Online merchants also feel quite at home with […]

Placeholder Best Website Hosting for Online Store [7 Hosts Compared]

Best Website Hosting for Online Store [7 Hosts Compared]

By Helen Golubeva

Take my word for it — choosing the best eCommerce hosting site for your online store is not as easy as predicting how ‘Game Of Thrones’ might end next Sunday. You’ll have to beaver away for quite a while to find what is worth your attenttion even now that eCommerce hosting players provide a seemingly endless lineup of […]

Load more posts