Posts by Helen Golubeva

Placeholder eCommerce SEO | How to Drive More Organic Traffic to Your Online Store

eCommerce SEO | How to Drive More Organic Traffic to Your Online Store

By Helen Golubeva

Given that 93% of online experiences start with a search engine, SEO should be a critical piece of your eCommerce marketing strategy, but optimizing your online store for search engines is not all fun and games.  Just showing up in a Search Engine Results Page, or SERP, is not enough — there are over 130 […]

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Placeholder How To Find A Profitable Product To Sell Online in 2020

How To Find A Profitable Product To Sell Online in 2020

By Helen Golubeva

Struggling to find what to sell online? I understand. Picking a product that sells like hot cakes is no easy task. But let’s face it, if it weren’t somewhat tricky, everyone and their mother would start selling their products online. Still, a substantial number of people have joined the club of successful business owners that […]

Placeholder 13 Email Marketing Tips for Creating First-Class Emails (With Steps & Examples)

13 Email Marketing Tips for Creating First-Class Emails (With Steps & Examples)

By Helen Golubeva

What makes an excellent email? It’s not a beautiful design and it’s not high deliverability rates — a top-notch email is all about bringing value. Although perfect email templates certainly help user engagement, your users should WAIT for your next message. Done right, email notifications will not only keep your eCommerce store top-of-mind but also […]

Placeholder Order Confirmation Email: 20 Templates and Examples To Use Today

Order Confirmation Email: 20 Templates and Examples To Use Today

By Helen Golubeva

Order confirmation emails are sent right after a customer places an order on your company’s website, and they have mind-blowing open rates. According to Omnisend, an average receipt email has an open rate of around 60%, which is 4x higher than that of any regular promotional email. Why are these messages so powerful? Because they […]

Placeholder The 16 Awesome Abandoned Cart Email Examples [+ A Few HOT Strategies]

The 16 Awesome Abandoned Cart Email Examples [+ A Few HOT Strategies]

By Helen Golubeva

Every day online retailers lose their money. Tons of money. Why? Just because more than two-thirds of their website users fail to complete their checkout process. For merchants, this equates to nearly $18 billion worth of sales lost annually. But not all is lost. Although you cannot entirely eliminate the problem of cart abandonment, there’s […]

Placeholder Transactional Email Marketing Tips to Boost Sales in a Snap

Transactional Email Marketing Tips to Boost Sales in a Snap

By Helen Golubeva

When I place an order on Amazon or eBay, I expect an order confirmation email waiting for me in my inbox. And if my receipt doesn’t show up in just a few seconds, I start to get antsy. Your customers feel the same, and this level of anticipation is exactly why transactional emails have the […]

Placeholder 26 Best Email Marketing Tools For Selling Online in 2020

26 Best Email Marketing Tools For Selling Online in 2020

By Helen Golubeva

I’m sure you haven’t seen a “one-size-fits-all” suit, have you? The same goes for email marketing tools. You should find the one that works best for your eCommerce business’s unique shape and size. In this blog post, you’ll discover 26 best email marketing tools and services that will help you set up trigger-based emails, run […]

Placeholder 13 Email Marketing Benefits [+ Examples]

13 Email Marketing Benefits [+ Examples]

By Helen Golubeva

There’s so much hype around email marketing tools nowadays. Each of the hundreds of email software providers will persuade you that their own tools deliver the best value for money. They will bait you with a flawless onboarding process, easy set-up, and beautiful sign-up forms. They promise you that their never-sleeping customer care team is […]

Placeholder eCommerce Email Marketing: The Essential Guide To Sales Growth + Templates

eCommerce Email Marketing: The Essential Guide To Sales Growth + Templates

By Helen Golubeva

Less than 15 years ago, there was no email marketing software, nor any email automation tools. Back then, using email marketing for eCommerce sales growth would have meant a lot of blood, sweat, and tears. Seasoned business owners will remember sending newsletters manually, trying to create a buzz around their eCommerce businesses one subject line […]

Placeholder Our Condensed Guide to Effective eCommerce Marketing [For Beginners & Pros Alike]

Our Condensed Guide to Effective eCommerce Marketing [For Beginners & Pros Alike]

By Helen Golubeva

Launching an eCommerce store is a piece of cake if you have all the right tools, such as X-Cart or Seller Labs. However, without a well-thought-out eCommerce marketing strategy, you’ll quickly find yourself throwing money down the drain instead of raking in cash from day one. There are an infinite amount of eCommerce marketing channels […]

Placeholder Best Website Hosting for Online Store [8 Hosts Compared]

Best Website Hosting for Online Store [8 Hosts Compared]

By Helen Golubeva

Choosing the best eCommerce hosting site for your online store is not as hard as predicting when the COVID-19 pandemic will end. You’ll have to work at it for ages as there is a seemingly endless array of eCommerce hosting platforms to choose from, each providing an extensive lineup of services. However, when it comes to selling online, […]

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