Google Pay App: Now Available in X-Cart to Instantly Bring in More Sales
With more than 50% of users who stopped using cash and moved to online payments, Google Pay is gradually gathering its pace and gaining momentum. Within just a couple of years, it has become a preferred payment method for online shoppers in many countries across the globe. And the growing trend continues to evolve.
Our team, too, has kept in step with Google Pay and released an integration (June 21, 2021) that helps merchants easily enable this payment method in their X-Cart stores.
And, to shed more light on the new app, we asked Vlad Petrov, a Senior Developer of X-Payments, some of the most pressing questions our users keep asking all the time.
Below you’ll find his short answers full of wisdom. Enjoy!
I. What Are Some of the Benefits Merchants See Offering Google Pay to Their Users?
Vlad Petrov, a Senior Developer of X-Payments: “Having orders flowing in is a desired scenario for every merchant. With Google Pay, the purchase likelihood increases by several times because the payment app allows for fast and easy purchases using nothing but a smartphone. Your customers have two options to choose from: they can either pay with a card on file stored by the X-Payments connector on their device or with a card which they stored in the Google Pay app. The second option is available on any device but requires additional 3D Secure layer of protection, which needs additional set-up.”
Using Google Pay boosts conversion rates by up to 20%.
A sustained 32% share of wallet within one month of the implementation of Google Pay.
Customers who had Google Pay selected as their payment type were 65% more likely to complete the booking flow.
A 600% increase in the number of unique users paying with Google Pay with very limited promotion.
A 9% increase in first-time-user conversion within the 4 weeks.
We have seen the average daily transaction volume facilitated by Google jump 11x.
A sustainable order growth up to 30% for weeks after our promo ended.
Our entire sales funnel was lifted by 20x.
Google Pay conversion performed 2x better than regular credit card checkout flow on Android.
II. What Kind of Experience Buyers See Paying Through Google Pay?
Vlad Petrov, a Senior Developer of X-Payments: “When shoppers click on the Google Pay button on checkout, they will likely be asked to select the card saved during their previous purchases. If there’s no saved cards available in their account, shoppers will be able to add a new one. However, this is not the only way to use Google Pay. If your customers don’t have a registered account in your online store and they don’t have any shipping address saved in there, they can still enjoy the Google Pay checkout experience. Clicking on the Google Pay button will push open a payment page where shoppers can add a new shipping address or select the one saved earlier. There’s another way to use Google Pay, a faster one. Enable single-item purchases in your online store to give users the ability to pay without ever having to install the app. Configured correctly, the Google Pay button will appear right on your product page near the ‘Add to cart’ button. By clicking on it, your buyers will be redirected straight to the checkout page to process the transaction.
- Easy, seamless, and one of the most popular ways to pay for customers.
- Faster checkout times.
III. How Sophisticated Is the Implementation Procedure of the Payment App from Google?
Vlad Petrov, a Senior Developer of X-Payments: “If you want to start using Google Pay in your shop, you will first need to subscribe to X-Payments service. We have lots of different plans for every need and budget, so I think anyone can find the plan that fits their unique business requirements. If you are already using X-Cart credit card processing solution, a.k.a X-Payments, all you need is to enable Google Pay in your account and make sure your payment gateway supports either network tokens, or transactions without CSC. The later ones, however, require an additional layer of security, such as 3D Secure (Verified by Visa or MasterCard SecureCode). The Strong Customer Authentication (SCA) requirements are applicable to transactions in the European Economic Area (EEA). Btw, Google Pay is not a single feature in X-Payments. There are lots of other things available such as subscriptions, reorders, and many more.”
X-Cart offers an easy integration with Google Pay through X-Payments. Enabling this payment processing method is as easy as switching the toggle on. Zero commissions, several layers of security, and, as a result, a boost of global sales and overall conversions.
What makes this app especially magnetic to your buyers is its simplicity. They don’t even need an Android device to process payment as Google Pay is available in a web browser.
IV. Should Our Users Count Upon X-Cart Experts When it Comes to Google Pay Implementation?
Vlad Petrov, a Senior Developer of X-Payments: “Since the X-Payments add-on is already embedded into the X-Cart shopping cart solution, the installation process is as easy as switching the toggle on, subscribing to the plan you want, and configuring a payment gateway. However, if there’s anything that causes concerns, our support team is always here to help.”
Of course! Our eCommerce and technical experts are around 24/7 ready to help you integrate this payment option into your X-Cart store.
X-Cart development manager can give good advice and suggestions to ensure the obstacles are overcome.
V. What Are Your Predictions for the Future of Google Pay?
Vlad Petrov, a Senior Developer of X-Payments: “I think that Google Pay is the future of payments, because it’s a quick way to pay for purchases and it’s a perfect tool for merchants as it creates a smooth checkout experience.”
- Rolling out a massive relaunch, Google continues to push its payment method forward, allowing people from all over the globe to send and receive money online.
- We are expecting a large number of users moving from cash to digital.
- If you want your business to be perceived as an industry innovator, then Google Pay integration is a must.
If you want your business to be perceived as an industry innovator, then Google Pay integration is a must.
More than 50% of users who now pay using Google Pay on Uber, were earlier paying by cash.
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Helen is an SEO and Content Marketing Specialist at X-Cart, a Seller Labs company. She has been creating and planning content for over 10 years, with 5+ years specializing in eCommerce.