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A Complete Guide to Amazon Sponsored Products Ads
In case you didn’t already know, Amazon is taking over the world. Here’s the proof: Each month, more than 197 million people around the world visit Amazon. (source)Amazon’s share of the U.S. eCommerce market hit 49% in 2018. That’s 5% of all retail spending across the country. (source)9 out of 10 customers check a product […]
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eCommerce SEO | How to Drive More Organic Traffic to Your Online Store
Given that 93% of online experiences start with a search engine, SEO should be a critical piece of your eCommerce marketing strategy, but optimizing your online store for search engines is not all fun and games. Just showing up in a Search Engine Results Page, or SERP, is not enough — there are over 130 […]
How To Find A Profitable Product To Sell Online in 2020
Struggling to find what to sell online? I understand. Picking a product that sells like hot cakes is no easy task. But let’s face it, if it weren’t somewhat tricky, everyone and their mother would start selling their products online. Still, a substantial number of people have joined the club of successful business owners that […]
7 B2B Marketing Strategies That Drive Killer Sales
Does your company have a winning B2B marketing strategy? B2B companies struggle with creating a successful marketing strategy largely because they rely on outdated communication channels to connect with current and potential clients. Showing up at trade shows, passing out pamphlets, and making cold call after cold call simply aren’t good enough in today’s incredibly […]
Small or Medium-Sized Business? Jump These International Hurdles to Gain Cross-Border Commerce Revenue.
A company no longer needs a massive customer base to be global. There are an estimated 30 million small and medium-sized enterprises in the United States. All it takes to become a global company is to sell products to an international customer base. This type of global reach is what cross-border eCommerce is all about, […]
How to Sell Online: Your All-In-One Guide to Selling Products Online [Updated for 2020]
According to global research, retail sales from eCommerce websites will total to $2.3 trillion in 2020. When you consider revenue is expected to show an annual growth rate (CAGR 2020-2024) of 7.8%, resulting in a market volume of US $3.1 trillion in 2024, there’s no better time than now to start selling products in your own […]
13 Email Marketing Tips for Creating First-Class Emails (With Steps & Examples)
What makes an excellent email? It’s not a beautiful design and it’s not high deliverability rates — a top-notch email is all about bringing value. Although perfect email templates certainly help user engagement, your users should WAIT for your next message. Done right, email notifications will not only keep your eCommerce store top-of-mind but also […]
5 Payment Processing Trends That Will Shape eCommerce
Due to the general growth of online shopping, the payment processing industry is rapidly evolving. Merchants want to integrate more payment methods into their sites, but at the same time, the need to provide more protection from fraudsters is growing. As a response to both, payment providers are considering personalizing payment methods for different countries […]
Order Confirmation Email: 20 Templates and Examples To Use Today
Order confirmation emails are sent right after a customer places an order on your company’s website, and they have mind-blowing open rates. According to Omnisend, an average receipt email has an open rate of around 60%, which is 4x higher than that of any regular promotional email. Why are these messages so powerful? Because they […]
The 16 Awesome Abandoned Cart Email Examples [+ A Few HOT Strategies]
Every day online retailers lose their money. Tons of money. Why? Just because more than two-thirds of their website users fail to complete their checkout process. For merchants, this equates to nearly $18 billion worth of sales lost annually. But not all is lost. Although you cannot entirely eliminate the problem of cart abandonment, there’s […]
Transactional Email Marketing Tips to Boost Sales in a Snap
When I place an order on Amazon or eBay, I expect an order confirmation email waiting for me in my inbox. And if my receipt doesn’t show up in just a few seconds, I start to get antsy. Your customers feel the same, and this level of anticipation is exactly why transactional emails have the […]