X-Cart eCommerce Blog

Given that 93% of online experiences start with a search engine, SEO should be a critical piece of your eCommerce marketing strategy, but optimizing your online store for search engines is not all fun and games.  Just showing up in a Search Engine Results Page, or SERP, is not enough — there are over 130 […]

Struggling to find what to sell online? I understand. Picking a product that sells like hot cakes is no easy task. But let’s face it, if it weren’t somewhat tricky, everyone and their mother would start selling their products online. Still, a substantial number of people have joined the club of successful business owners that […]

Does your company have a winning B2B marketing strategy?  B2B companies struggle with creating a successful marketing strategy largely because they rely on outdated communication channels to connect with current and potential clients. Showing up at trade shows, passing out pamphlets, and making cold call after cold call simply aren’t good enough in today’s incredibly […]

A company no longer needs a massive customer base to be global. There are an estimated 30 million small and medium-sized enterprises in the United States.  All it takes to become a global company is to sell products to an international customer base. This type of global reach is what cross-border eCommerce is all about, […]

According to global research, retail sales from eCommerce websites will total to $2.3 trillion in 2020. When you consider revenue is expected to show an annual growth rate (CAGR 2020-2024) of 7.8%, resulting in a market volume of US $3.1 trillion in 2024, there’s no better time than now to start selling products in your own […]

What makes an excellent email? It’s not a beautiful design and it’s not high deliverability rates — a top-notch email is all about bringing value. Although perfect email templates certainly help user engagement, your users should WAIT for your next message. Done right, email notifications will not only keep your eCommerce store top-of-mind but also […]

Due to the general growth of online shopping, the payment processing industry is rapidly evolving. Merchants want to integrate more payment methods into their sites, but at the same time, the need to provide more protection from fraudsters is growing. As a response to both, payment providers are considering personalizing payment methods for different countries […]

Order confirmation emails are sent right after a customer places an order on your company’s website, and they have mind-blowing open rates. According to Omnisend, an average receipt email has an open rate of around 60%, which is 4x higher than that of any regular promotional email. Why are these messages so powerful? Because they […]

Every day online retailers lose their money. Tons of money. Why? Just because more than two-thirds of their website users fail to complete their checkout process. For merchants, this equates to nearly $18 billion worth of sales lost annually. But not all is lost. Although you cannot entirely eliminate the problem of cart abandonment, there’s […]

When I place an order on Amazon or eBay, I expect an order confirmation email waiting for me in my inbox. And if my receipt doesn’t show up in just a few seconds, I start to get antsy. Your customers feel the same, and this level of anticipation is exactly why transactional emails have the […]

Without a quality email list, your eСommerce business is dead in the water. Email is hands down the best way to communicate with your audience, build trust, and increase sales. Unlike Facebook and other social media, once someone gives you their email address, you have a direct line of communication. You can build a list […]