Configure eCommerce search and navigation tools right and your store conversion rates will increase by up to 80%. Can you believe it? Meanwhile, treating the search wrong on your eCommerce website leads to a decrease in conversion rates both on desktop and mobile devices, low average order value, bad SEO (and, as a result, less traffic) and lost customers. Luckily, there are multiple ways to level up search experience in your online store.
Successful eCommerce stores require more than just an easy-to-navigate layout and quality product offerings. Even the best-designed online store in the world won’t help you generate a profit if you aren’t able to consistently attract new customers to your eCommerce site. In today’s highly competitive marketplace, this can seem easier said than done — but […]
Have you or your friends ever moved to another flat? Then you should know how much of a hassle it is and how many hazards can be hidden here and there. Just imagine all those multiple plastic containers, traveling trunks, sacks, boxes, and the rest. A real nightmare! But if you think that migrating from […]
Do you know who the people shopping in your store are? Understanding the needs of your customers and their motivation to purchase your products is extremely essential nowadays. This knowledge can help you target the company's content marketing and social media campaigns more efficiently. Get to know your clients as closely as your best friends and the marketing campaigns' results will pleasantly surprise you.
Did you know that Google makes over 500 algorithm changes a year? Consequently, keeping up with the latest search engine developments is the hardest part of running a website. Even knowing the basic SEO steps that help make your site visible to search engines, there’ll still be many factors to compare, research, and plan in […]
Getting PCI Compliance Right Day-to-day business is complicated enough for new e-commerce site owners, but if you accept credit or debit cards as payment one important part of your remit is to be completely compliant with the Payment Card Industry (PCI) standards. This can feel overwhelming as the PCI DSS compliance document is long, can […]
While it’s now easier than ever to start up an online business, connect with a global audience and network with some of the industry’s best, the digital era also brings with it the convenience of personal information or being readily available. This leaves your business, your clients and yourself vulnerable to the possibility of cyber-attack. […]
eCommerce sales tax is one of those administrative hassles that can quickly turn into a mess for online sellers. In the U.S., no overarching government body handles sales tax, so businesses have to deal with different tax rules and tax laws from each state. Not to mention, sales tax rates vary widely from state to […]
How to choose a domain name and actually what for? Location, location, location on the web means that your domain name establishes your identity, fits your business function, and is easily remembered. Here are some tips to choose it right.
There’s no doubt that even in 2018 email product marketing still reigns supreme. That’s good news for those sellers who have an established email marketing strategy that works well and brings in steady revenue. But everyone should remember that using just one tool to reach your audience means you only speak to a fraction of […]
88% of consumers use online reviews when making purchase decisions. Moreover, products with reviews boast a 12.5% increase in conversion rates. Impressive numbers, right? The importance of reviews is undeniable. We recognize it and have entrusted Shopper Approved to bring an easy-to-implement review solution for X-Cart users. Why Shopper Approved? Shopper Approved is one of […]