5 min read
6 min read
The merchants are taking every opportunity to satisfy the information hunger of their shoppers: ads, popups, newsletters, detailed product images and descriptions, live chats and phone support - and providing the visitor finds what he is looking for, he will most probably convert into buyer. Given the merchant knows, how the customers are seeking for information, he can setup and configure his store accordingly: to serve the right information on the right page and at the right moment.
