Instagram Marketing For Ecommerce: The Complete Guide

eCommerce Tips
Ksenia Emelyanova
Ksenia Emelyanova
Marketing manager at X‑Cart

Want to take advantage of this decade’s fastest growing social media platform? 

You’re not alone, 71% of marketers are looking to level up their Instagram marketing.

And they’re spending crazy money on advertising and influencer marketing.

If you’re running an ecommerce website and want to boost your social media presence and sell on Instagram, this guide will walk you through everything step by step. The good news is, you won’t have to give Facebook tons of money in the process.

Not convinced you need to market on Instagram yet? Take a look at the infographic below:

The Influence of Instagram


Instagram is growing like Wildfire, but it’s not too late to take advantage of this amazing ecommerce marketing opportunity. This guide is organized into easy-to-digest chapters and full of actionable tips to get your Instagram revenue stream flowing in no time.

Chapter 1: Create Business Account On Instagram

How to Create an Instagram Business Account

Registering an account on Instagram is the very first – and easiest – step. Tap-type-swipe-swipe and you’re welcomed aboard. But it doesn’t mean you’re all set . To harness the full power of Instagram, you should know a couple of top-secret buttons to press 😉
You’ll learn:
  • whether you should create a personal or business instagram account and why
  • how to create an Instagram account for business, step by step
  • We will also give you Instagram profile power tips to attract more followers right off the bat
Chapter 2: How To Get More Instagram Followers

How to Get More Followers on Instagram

If you post 100 photos to 0 followers will anyone see it? Of course not! We will show you how to get legit followers on Instagram so you can start boosting engagement and making sales.
You’ll learn:
  • How hashtags can boost your following?
  • How most popular brands on Instagram attract new followers
  • what Instagram marketing strategy is right for your brand?
Chapter 3: How To Get Likes On Instagram

How to Get More Likes on Instagram

Let’s face it – It’s all about likes. A ton of Instagram posts with no likes or comments just looks sad. We’ve got proven tactics to earn real fans that engage with your content.
You’ll learn:
  • Why you should share either engaging content or not post at all,
  • how every like contributes into your success,
  • what can you do to promote engagement of your audience?
Instagram Influencer Marketing

Instagram Influencer Marketing

Influencer marketing is one of the fastest growing advertising industries. For a good reason. It works! You don’t have to get Kim Kardashian hashtagging your brand for it to work. The biggest opportunity is finding the niche influencers.
In our influencer marketing chapter, you’ll learn:
  • How to find the right influencers to outreach?
  • How much do these people charge? Why is this Instagram marketing strategy so fruitful?
  • How to avoid fake influencers
Instagram Advertising

How to Advertise On Instagram

You’d be silly to completely ignore Facebook’s huge advertising reach. Advertising on Instagram is a slam dunk when it comes to Ecommerce site montezation.
In our advertising chapter, you’ll learn:
  • Why do you need a Facebook page to advertise in instagram?
  • Will Facebook pixel be of any use for Instagram advertisers?
  • What types of ads are supported and how to choose the most efficient visual ad for your campaign?
How To Sell On Instagram

How to Sell on Instagram

Here’s where the rubber meets the road. In this business if you are spending time and money on anything, you better be making money too. And more of it.
In this chapter you’ll learn:
  • What ecommerce solutions you can use today to get Instagram users buying.
  • How can you share the link to your product with the users in Instagram?
  • Is link in bio the only place? (spoiler: it is not!)
Chapter 7: Instagram Analytics

Instagram Analytics

Running an instagram account for business without analytics is like driving a muscle car with a bucket on your head. The power of hundreds of horses under the hood is uncontrollable and you hardly enjoy the ride. Collecting the statistics in Instagram and ability to read it is a game change.
You’ll learn:
  • What built-in tools does your account have to study Instagram insights,
  • What external Instagram Analytics apps are useful for social media marketers
  • How to measure the user engagement and how to find out, what to improve in your strategy
Instagram Tools

Instagram Tools

Edit the image? Find an influencer? Schedule the post? Remove fake followers and bots in your instagram account? This is a daily routine of an Instagram marketer. As long as you have right Instagram tools within a reach of your hand, they are easy peasy lemon squeezy.
You’ll learn:
  • What apps to use to Regram on instagram
  • How you can schedule a post or find an influencer with the help Iconosquare
  • What other apps are a must-have for an Instagram marketer

Not Just Another “How To Market On Instagram” Guide

Here your doubts come out. Remember reading another guide written to make you a super-duper guru or everything ecommerce? You’re agreeing with a smart author and nodding your head with respect. He created smart-arse a/b tests, optimised everything and reported 1000% growth in every respect.

But as soon as you start thinking on how to apply HIS success story to your business processes, you realise that all that great stuff is NOT that great for your particular case.

Yeah, I know that feeling.

“All that instagram rush is great but not for me”, your inner voice whispers.

“I can not create eye-candy images”, it continues

“Instagram rocks for fashion industry, jewelery business, fitness goods and all those stuff with great product photos, but my products are boring looking.”, it adds to finish you off.

Think again.

There are tons of examples of highly successful brands on Instagram from the other industries, that post an engaging content and crush it with campaigns all day long.

  • @teslamotors (2.4 mln followers), @uber (592K followers) or @bankofamerica (42K followers) prove that even a financial organization, a transportation service provider or a car-maker has something to share with picture-lovers.

  • A widget-spinners store @spinner_toy_shop (37,8K followers) and a pointe-shoes manufacturer @gaynorminden (65K followes) have managed to build a huge Instagram community around a very niche product they sell.

Instagram is a must-be to show off your products and build brand awareness.Even without direct Instagram selling (you may do that via your eCommerce platform, anyway).

  • @Nike (almost 75 mln Instagram followers) does not accept orders in Instagram, but this social network remains a part of their solid marketing strategy.

  • @starbucks (15.2 mln followers) chose a simple yet powerful mission of “inspiring and nurturing the human spirit”. You will never order your #icedcoconutmilkmochamacchiato via an Instagram direct message (yet). But seeing an eye-catching image and vibrant caption you immediately feel an overpowering desire to give away your soul for a cup of coffee. You may resist, but in a couple of days you discover yourself going to the nearest Starbucks kiosk.

Instagram’s buying power is huge and keeps skyrocketing. Take advantage of its active and engaged users to reach your target audience and generate sales.

Otherwise your competitors will.

Your ecommerce website can only get you so far. You need a powerful marketing presence to sell online. Our proven Instagram marketing tips will drive more traffic to your website and more users hitting your shopping cart page.

Infographic Sources


1: How to Create an Instagram Business Account

2: How to Get More Followers on Instagram

3: How to Get More Likes on Instagram

4: Instagram Influencer Marketing

5: How to advertise on Instagram

6: How to Sell on Instagram

7: Instagram Analytics

8: Instagram tools