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13 Email Marketing Benefits [+ Examples]

There’s so much hype around email marketing tools nowadays. Each of the hundreds of email software providers will persuade you that their own tools deliver the best value for money. They will bait you with a flawless onboarding process, easy set-up, and beautiful sign-up forms. They promise you that their never-sleeping customer care team is […]

Use Case: Where Do Canadian Electricians Buy Online?

E-Volt is a wholesale electrical supply marketplace based in Canada that serves licensed electricians and contractors in Canada and the USA. The marketplace represents the leading manufacturers and distributors of electrical supplies and keeps track of the newest technology trends to be among the first to offer them on the market.  E-Volt started as an […]

What Is BOPIS? A Definitive Guide to the Buy Online Pick Up In-Store Order Fulfillment

Today the lines between physical shopping and digital commerce are dissolving as more and more sellers embrace a hybrid business model that combines their eCommerce sale channels and physical retail locations. The Buy Online Pick Up In-Store (BOPIS) delivery option vividly illustrates how merchants successfully bridge the offline and online shopping experiences for their customers. This article breaks down how Buy Online Pick Up In-Store works for consumers and how it helps eCommerce businesses gain customer traction.

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