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X-Cart Rolls Out Vehicle VIN Lookup: Enhanced Auto Parts Search for Your Online Store

Maria Navolykina
Maria Navolykina Author

Managing the auto parts search in a large and complex catalog with multiple product types can be daunting. The X-Cart Year/Make/Model filter offers a faster way to refine search results for your customers and find the exact fits quickly and hassle-free.

The YMM tool designed by X-Cart empowers sellers to:

  • remember filters for non-logged users
  • save vehicles for the registered customers
  • build custom landing pages 
  • import and export vehicle fitment data in bulk
  • collect and present valuable statistics

And now, we have enhanced our product fitment functionality by adding a new filtering option.

We are excited to announce the new Vehicle VIN Lookup combined with our native Year/Make/Model fitment search. Released on March 16/23, 2023, the X-Cart filter by the vehicle’s number is designed to ensure high-performance auto parts search that empowers your customers to find the item they need in record time.

The new X-Cart search feature is tailored specifically for the automotive aftermarket sector and uses the identifiers common to the customers in your industry. An advanced X-Cart auto parts search by VIN accurately captures all the features and specs of a specific vehicle to help customers identify the auto parts for a particular car with maximum accuracy.


How Does It Work?

Customer side

After a shopper types the vehicle identification number into the search bar and clicks “Find the Vehicle” X-Cart’s Vehicle VIN Lookup refines the search results to only the parts that fit their car. Customers can also add the vehicle to their “Garage” and create a customized car profile that can be used to filter specific auto parts in the future.

VIN Lookup in the X-Cart store

Technical side

The specified VIN requests information about the car through the Decode VIN service integrated into complex auto parts catalogs. According to the data received from the service, the car’s characteristics are determined (Year, Make, Model, Submodel, or Trim) to identify the parts that fit the query and immediately return accurate search results to the customer.

Year/Make/Model + Vehicle VIN Lookup

Providing high-quality product data is critical for maintaining high profits. Conversely, inaccurate auto parts orders may result in lost sales, costly returns, and a significant drop in customer loyalty. The most effective method to ensure shoppers purchase the correct parts is enabling them to filter your catalog by using a unique identifier for the vehicle they own. This is why VIN lookup and Year/Make/Model (YMM) are essential search features for the automotive eCommerce industry, especially when you have them both.

Working as a killer combo in your X-Cart store, VIN lookup and YMM search filters ensure a high-quality user experience for your automotive eCommerce website customers. In addition, the Vehicle VIN Lookup can be used as an alternative to the Year/Make/Model selectors and automatically decode the year, make, and model of a shopper’s car for maximized search accuracy.

What You’ll Get with VIN lookup and YMM in Your Corner

  • Ease of search and filtering – customers get instant real-time access to your rich product catalogs 
  • Enhanced auto parts search accuracy – search results are filtered for the exact car model your shoppers own
  • Increased order accuracy – your customers get exactly what they need which results in lower return and cart abandonment rates
  • Additional options for personalization – with the Garage feature, customers can save a certain type of vehicle and access the stored list for the facilitated car parts search in the future. 
  • High-quality customer experience – fulfilling your buyers’ needs is the right way to the improved customer loyalty and trust 

Summing Up

Fitment data is critically important for any automotive eCommerce store. And the advanced product fitment verification tools give your customers peace of mind ensuring that certain parts will be functional with their vehicles.

Given the impact that buyers’ decision-making process has on the conversion rates, it is extremely important to eliminate the guessing of the auto parts specs and provide a superior shopping experience.

With this in mind, X-Cart made ensuring your website has the quality fitment search tool its #1 priority.

Maximize Auto Parts Search Accuracy with X-Cart

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Maria Navolykina
Maria Navolykina SEO Content Specialist

Maria is an SEO Content Specialist at X-Cart. Once captured by digital and content marketing in her student days, she keeps living and breathing it ever since.

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