Did you know that 88% of online shoppers are less likely to return to the website if it doesn’t provide them with a satisfying user experience? Basically, the whole process boils down to the two things: UX and UI. Though these two terms are often used interchangeably, they refer to and address completely different issues. […]
It’s crucial to be aware of this: you don’t stop nurturing your newly-qualified customers once you get them to the end of your funnel. It’s time to maintain your reputation, providing your users with an enjoyable shipping experience, wowing them with exquisite packaging, and implementing (and following!) all the latest trends such as energy waste […]
At this stage of the marketing funnel, your car site visitors scrutinize the page and dig deeper into the content you provide, still discovering a reason to abandon your auto parts store. Is this a trustworthy website? (Yes, they still ask themselves the very same question all the way round, and you have to be […]
Now that your potential shoppers have just landed on your automotive website and are finding their way around, it’s vital to capture their attention with whatever that makes sense to them. This stage is all about your brand image, high-quality pictures of your aftermarket car parts and accessories, product descriptions that catch the eye, website […]
If you represent a well-trusted automotive brand, you may not find this page useful. If you’re not, may I suggest sticking around a little longer as I share the most crucial ingredient for crafting a successful auto parts store: building trust with your potential customers. Why is having a trustworthy store essential for an online […]
The automotive aftermarket industry is growing at a blistering pace, that’s the fact. According to ModernRetail, older used car eCommerce sites, such as Carvana, Shift, and Vroom, witnessed a 36% sales jump year-over-year in the first six months of 2020. The online used car parts market is gaining momentum as well, which makes the competition […]
Should you go for a minimalistic automobile web design that is clean and simple? Or is the best way out always through customization? These are some of the questions that we hear too frequently when it comes to eCommerce design and development. And though in uncertain times, it can be tempting to find comfort in […]
Is it wise to build a custom eCommerce website instead of going with a well-known platform like Shopify? The answer would be — it depends. It depends on your goals, budget, and the overall strategic direction that you choose for your business. In an age of branded consumerism, having a fully-personalized eCommerce website that stands […]
It's estimated that we each spend an hour a day shopping online. While the figure is significant, it doesn't reveal much about how that time is being spent or whether there is a correlation between time spent and money spent.
Whether you are an industry veteran with a successful eCommerce site or you’re just looking to become one, it’s only natural to think that conversion rate optimization is a set-it-and-forget-it kind of process. It’s not. Your online business is never static, and, just like a sports car, it needs fuel to drive faster and get […]
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