Aaron Bree, the webmaster at ShopChimney, shares his secrets about building product pages and promoting the online store through various social media outlets.
Dough Lync, a webmaster, IT Manager, and Marketing Director of VSA Fitness, shares his insights about selling fitness-related goods online and improving customer experience.
Matt Behnke, Founder, and CEO at Orthotic Shop, about the way they deal with emails, live chat, phone calls, returns, and provide great customer service.
Annelies Liemburg, the owner of mix4max, about buying, calculating, writing descriptions, adding images, contacting customers, and giving them honest information and good customer services.
Jenny Lee Wright, marketing manager at Brighter Blooms Nursery, shares thoughts about seamless customization and an easy, effective, and accurate way to display search results.
One of the best webinars of ours. TWO gurus, and each of them has an amazing success story, an SEO case study worth your attention. Two experts, speaking about building the organic traffic, the most valuable traffic you can dream of: long-lasting, highly-targeted and free.
Jatin Patro, founder of SharedMall, about complicated customization requirements, design development, hosting services, and prompt communication with the team
David Coggan, the Director of Technology and Operations for the Carolyn Nussbaum music company, about an eCommerce flute shop serving the needs of flutists
A few stats: the number of actual Facebook sales: 12 totaling $744.58, and an additional $141.40 in repeat business. We started using eCommerce around June of 2012, so these sales are not bad considering it’s been only a year and most people are not used to shopping on Facebook directly. Our Fans on Facebook: 32,695. Our primary use for Facebook is to interact with our customers and have a conversation about interior decorating, our products, designs that customers want to see and to share photos and project ideas across the community. According to Google Analytics, our Facebook referral traffic is worth an average of $500 a month in revenue for us, and fCommerce is just another way to engage those potential customers. FYI, Pinterest is worth about $600 in additional revenue each month. Social media is definitely a great way to sell online and get new visits to your eCommerce store. Facebook fans and their engagement is a major factor in SEO for our eCommerce site, along with adding social credibility, referrals, and more. Facebook is a big part of our marketing strategy, and we project that customers will learn to adapt to it as a way to shop in the future.
Pamela Ellis-Wilbur, V.P. Operations at Top Secret Recipes, about the way they use X-Cart shopping cart to sell cookbooks, spices, and recipes online.
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