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Case Studies

Shop Chimney

Aaron Bree, the webmaster at ShopChimney, shares his secrets about building product pages and promoting the online store through various social media outlets.

Athletics Barn

Dough Lync, a webmaster, IT Manager, and Marketing Director of VSA Fitness, shares his insights about selling fitness-related goods online and improving customer experience.

mix4max

Annelies Liemburg, the owner of mix4max, about buying, calculating, writing descriptions, adding images, contacting customers, and giving them honest information and good customer services.

SharedMall

Jatin Patro, founder of SharedMall, about complicated customization requirements, design development, hosting services, and prompt communication with the team

Trading Phrases

A few stats: the number of actual Facebook sales: 12 totaling $744.58, and an additional $141.40 in repeat business. We started using eCommerce around June of 2012, so these sales are not bad considering it’s been only a year and most people are not used to shopping on Facebook directly. Our Fans on Facebook: 32,695. Our primary use for Facebook is to interact with our customers and have a conversation about interior decorating, our products, designs that customers want to see and to share photos and project ideas across the community. According to Google Analytics, our Facebook referral traffic is worth an average of $500 a month in revenue for us, and fCommerce is just another way to engage those potential customers. FYI, Pinterest is worth about $600 in additional revenue each month. Social media is definitely a great way to sell online and get new visits to your eCommerce store. Facebook fans and their engagement is a major factor in SEO for our eCommerce site, along with adding social credibility, referrals, and more. Facebook is a big part of our marketing strategy, and we project that customers will learn to adapt to it as a way to shop in the future.

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