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Webinar Video: ‘Easy way to capture Chinese e-market’. Webinar with KK Chen, VP of Pilibaba

Helen Golubeva
Helen Golubeva Author

KK’s speech at the X-Cart latest Meetup in Orlando caught everyone’s attention and brought about a heap of questions. That’s why we decided to set up an extra webinar & AMA session on this topic (free for all X-Cart users!).

Chinese population has already reached 1.4 billion, which is about 20% of the total world population. Mind-blowing, right? The better half of them (it’s like UK, France, Germany and Italy taken together) regularly surf the net and buy up things. Just imagine how appealing this can be for you.

Is it THAT hard to break into? Yes.

Unfortunately, China still appears to be “terra incognita” for outlandish merchants. Even such market majors as Coca Cola & Wikipedia had to strive a bit! Here are the 6 pain points of entering Chinese market:

1. They will never use Visa or Mastercard

Chinese are used to pay online with AliPay (only!), which is almost unknown for european customers. Just try to offer a Сhinese man to use Visa or MasterCard, and you will get a look full of grief. There might also be some problems with international air freight costs, duties and taxes.

2. Shipping to Asia is over-expensive


DHL, UPS, FedEx and other means of shipping are relatively expensive. The study reveals that 44% of customers quit their shopping cart outright if the shipping and handling costs are too high. Shipping time also matters much.

3. Сustoms clearance is like a jigsaw puzzle

Customs сlearance in China is a real challenge for most merchants. Lack of transparency, vague tariffs, required product regulations and licensing issues are only a few of the barriers a shipper may face.

4. Unpredictable landed price

Landed price is made up of taxes and international air freight cost. In the end, it may turn out to be dreadfully high.

5. Pardon! It’s all… Chinese to me

Once you choose to sell goods to China, you will have to hire a Chinese (or even Mandarin) speaking guy who will consult your clients. Or maybe you can do it yourself?

6. Your brand is “alien” to them

Marketing is the first step you should make entering the Chinese market. But in China things work in an absolutely weird way. Even Google had to quit.

Take it easy! There’s the way


The things are not that sad as they seem to be. Alibaba managed to capture 80% of Chinese market. And you will. KK from Pilibaba will share his staggering experience in winning Chinese hearts and minds and will tell you how to: 

  • accept Yuans;
  • ship to China for the cheapest price;
  • be relaxed about Chinese customs control;
  • easily calculate taxes & duties. No hidden tricks!
  • consult clients in Mandarin without learning it;
  • market your ideas in Asia.


About the speaker


Dongkai KK Chen is a Vice President of International Business Development at Pilibaba International, Ltd. He helps people to do business in China — accept RMB Payment and take orders from 1.4Bn shoppers.
Before joining Pilibaba KK has been experimenting e–commerce of personal couture business for 3 years, where he managed to generate more than 15K followers within the first 2 months. More than 6 years ago he was a Senior Tax Consultant in BDO USA and in 2008 he was privileged to work as an Accounting Finance Intern in Microsoft. Welcome to meet KK!

About Pilibaba


Pilibaba is a fast growing company from China providing simple, safe & fast solutions to connect global merchants with 1.4 billion Chinese consumers.

By the way, using Pilibaba Chinese Checkout payment module with X-Cart 5 is as easy as A-B-C. Our developers have done everything for you, so that you only have to find it and press the Install button.
Also, our developers are working on the free Pilibaba integration for X-Cart Classic (4.x). If your store runs X-Cart Classic and you’d like to start using Pilibaba as soon as possible you can pre-order the module right now and be the first to get it for free when it’s ready. Just submit your request through this form.

Helen Golubeva
Helen Golubeva SEO and Content Marketing Specialist at Seller Labs

Helen is an SEO and Content Marketing Specialist at X-Cart, a Seller Labs company. She has been creating and planning content for over 10 years, with 5+ years specializing in eCommerce.