Shop Chimney

Shop Chimney
Selling clothes online
Selling automotive items online
Selling handmade items online
Selling food online
Selling home decor online
Selling niche products online
Selling sporting goods online
7 years
selling online with X-Cart
Twitter subscribers
Facebook subscribers

I am part of the team that manages the back-end and online components of Shop Chimney eCommerce site. I build product pages and promote the online store through various social media outlets.

X-Cart PHP shopping cart software fit the bill.

Aaron Bree,
webmaster at ShopChimney

Our decision to launch an eCommerce store was motivated by our endeavor to make the home renovating and decorating process easier for people. This industry is still largely based in brick-and-mortar shops, so it can be difficult for people to do research and see everything that’s available. We wanted to modernize the industry and provide people with one complete source of products and information. Installing large home fixtures (fireplaces, grills, fire pits, and indoor waterfalls) is complicated and overwhelming. We set out to streamline the process by selling these things online.

Among the products we offer I like our fireplace selections the best. There are so many options and ways to customize them, which is important for large items that will become the focal points in our customers’ homes. I also like the small decor items that give a room or garden some character.

If I were to compare our eCommerce business to others in the industry, I would point out that we sell high-end, quality home products directly to customers instead of pointing them toward other distributors or forcing them to wait for catalogs to arrive in their mailboxes. We cover all bases and ensure that the customers have all of the little parts and pieces they need in order to install and start using their new products right away.

After looking at all available eCommerce options, I wanted a cart that does not take a percentage, that is open source so that it can be easily tweaked, that has a full time support staff for the tough jobs, and that has plenty of partners and mod makers that easily integrate with their software. X-Cart PHP shopping cart software fit the bill.

We are using “Pay with Amazon” on our online store. People trust Amazon’s payment system, and we want them to trust us too. Additionally, international customers sometimes find it easier to pay via their Amazon accounts.

More stories

BFC Creations
Crafts & Jewelry

Susan Makalinaw, the owner of BFC Creations, shares her thoughts about machine embroidery and about the way she was choosing a shopping cart for her online store.

The Pajama Company

Ellie Badanes, the founder of 'The Pajama Company', about the fresh look of her eCommerce store, excellent tech support and tweaking SEO. Read on to find out more.


Sherif Nassar, founder and CEO at Nefsak, the first bilingual e-commerce website in Egypt, sharing his thoughts about a customer-centric approach, high-quality products, and Google Adwords.

Share your X-Cart success story