Omni-Channel Marketing: Definitions & the Difference Between Omni-, Multi-, and Cross-Channel
Omnichannel marketing — is it a Holy Grail of customer experience? Or is it just a buzzword, created by shrewd marketers to make it look like they are busy chasing high ROIs, CTRs, KPIs, and the rest of the marketing alphabet soup? Here’s the truth: an omni-channel approach will change your business’ marketing for good. […]
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12 Tips to Improve The Average Time on Page & Make Visitors Stick Around A Bit Longer
It's estimated that we each spend an hour a day shopping online. While the figure is significant, it doesn't reveal much about how that time is being spent or whether there is a correlation between time spent and money spent.
Dropshipping in 2021: Is Opening a Dropshipping Business Actually Worth a Try?
By 2040, around 95 percent of all purchases are expected to be through eCommerce channels, according to Nasdaq. As the eCommerce world expands every day, so does the increasing presence of dropshipping. If you’ve ever been involved with eCommerce businesses, you most likely have heard of this term before. But if not, we have written […]
eCommerce Content Marketing: How to Plan Content For The New Normal 
Amidst COVID-19, creating a winning content marketing plan may be a real challenge. The habitual strategies you were successfully implementing before the crisis will hardly be applicable to the new normal, and that’s a fact. You’ll have to start thinking about people first and focus more on the things that add value, feel good, feel […]
Best eCommerce Apps to Optimize Your Store Today
Here at X-Cart, we know that there are always opportunities to improve and grow your store in order to help you stand out from your competition. When was the last time you took a step back to look at your store and shopping experience? Is your store performing at its best? Is there anything to […]
The Best Shipping Services for Your Small eCommerce Business 
Your business ships and receives many products daily. When eCommerce merchants spend 10% of sales on shipping costs, it’s important to optimize your shipping strategy by using the carriers most economical for you.
14 Customer Experience Platforms to Deliver Phenomenal Customer Service
Did you know that 96% of consumers believe that customer service is a crucial factor in their choice of (and loyalty to) a brand? By using customer experience software, creating a seamless journey for your buyers is way easier. Although most new businesses take great care of their website’s design and technical optimization, they often […]
How to Start an Online Store That Actually Grows [2021 Edition]
Just a few decades ago creating an online store from scratch was a daunting task — both for small sellers and for enterprises. You literally had to code your hands off before you could make your first sale. But it’s 2021, and the eCommerce world has evolved greatly, changing the way we shop and sell […]
Multi-Channel Marketing: How to Sell on Multiple Sales Channels Like a Boss [Strategies + Examples]
We have all seen it and we have all done it at some point, probably without even realizing it. I am willing to bet that even your family and friends have done it as well. What is it, you might ask? The answer is simple, shopping on multiple channels. You may not even realize it, […]
16 Tested Ways to Decrease Online Shopping Cart Abandonment & Increase Conversions
Let's have a look at actions you can take today in your own online shopping experience to reduce shopping cart abandonment and increase the customers who make it all the way through to your "thank you" screen.
How Does PayPal Work? [Step-by-Step Guide For Sellers]
PayPal is an all-in-one payment solution that makes it easy for online sellers to reach millions of shoppers worldwide. It has been on the market for 20 years already and it doesn’t seem to be leaving any time soon. Whether you are looking for an easy way to sell your products online and get paid, […]