Less than 30 years ago using email marketing for eCommerce was as unrealistic as pulling a rabbit out of a top hat. There were neither email marketing software, nor a specific marketing strategy or automation tools at that time. Business owners were just sending newsletters once in a while, trying to build buzz and awareness […]
Every day online retailers lose their money. Tons of money. Why? Just because more than two-thirds of their website users fail to complete their checkout process. For merchants, this equates to nearly $4 trillion worth of potential sales lost annually. But not all is lost. Although you cannot entirely eliminate the problem of cart abandonment, […]
Today we are going to dwell upon the most highly-anticipated emails you may ever send — transactional emails. Read on to learn why transactional emails are your best friends in the world of eCommerce and how they can be fine-tuned to help you sell online. But first, let’s have a look at some important email […]
Let's have a look at actions you can take today in your own online shopping experience to reduce shopping cart abandonment and increase the customers who make it all the way through to your "thank you" screen.
Did you know that 25% of consumers will abandon their shopping cart if their preferred payment method is not accepted? The truth is that modern consumers are demanding. Facing a wide choice of stores, they will complete their order in the one that mostly meets their expectations. Recent studies show that today Discover is a preferred payment method for many of online customers.
As modern consumers, we all interact with E-mail Marketing in one form or another. As merchants, we find that there are two major questions to ask: 'Why Should my E-commerce business engage in E-mail Marketing?' and 'What can I do to get the most out of E-mail Marketing for my E-commerce website?'. Well, here are the answers...
It's estimated that we each spend an hour a day shopping online. While the figure is significant, it doesn't reveal much about how that time is being spent or whether there is a correlation between time spent and money spent.