#cart abandonment

Placeholder Ecommerce Email Marketing: The Essential Guide To Sales Growth + Templates

Ecommerce Email Marketing: The Essential Guide To Sales Growth + Templates

By Helen Golubeva

Less than 30 years ago using email marketing for eCommerce was as unrealistic as pulling a rabbit out of a top hat. There were neither email marketing software, nor a specific email marketing strategy or automation tools at that time. Business owners were just sending newsletters once in a while, trying to build buzz and […]

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Placeholder Tested Strategies to Improve Your Abandoned Cart Emails [Templates & Examples]

Tested Strategies to Improve Your Abandoned Cart Emails [Templates & Examples]

By Helen Golubeva

Every day online retailers lose their money. Tons of money. Why? Just because more than two-thirds of their website users fail to complete their checkout process. For merchants, this equates to nearly $4 trillion worth of potential sales lost annually. But not all is lost. Although you cannot entirely eliminate the problem of cart abandonment, […]

Placeholder Transactional Email Marketing Tips and Tools for Boosting Ecommerce Sales

Transactional Email Marketing Tips and Tools for Boosting Ecommerce Sales

By Helen Golubeva

Today we are going to dwell upon the most highly-anticipated emails you may ever send — transactional emails. Read on to learn why transactional emails are your best friends in the world of eCommerce and how they can be fine-tuned to help you sell online. Table of contents: What Is Transactional Email? Types of Transactional […]

Placeholder Ways to Help Avoid Shopping Cart Abandonment

Ways to Help Avoid Shopping Cart Abandonment

By Elizabeth Carpenter

When customers fill their cart yet fail to complete a purchase, reactions can vary from frustration to curiosity. If you are curious to find out why this happens, that’s a good thing — because shopping cart abandonment is something you can make real strides to counteract. Let’s have a look at actions you can take […]

Placeholder X-Cart partners with Discover to help you gain more sales

X-Cart partners with Discover to help you gain more sales

By Anna Shvetsova

Just a few years ago I would prefer Cash on Delivery… Really! I distrusted all the online payments and didn’t see how convenient it was to pay online right away. Now it’s completely different! When shopping online, I prefer to pay with a card, moreover with a particular card among those I own. Am I […]

Placeholder E-mail Marketing for the Modern E‑commerce Website

E-mail Marketing for the Modern E‑commerce Website

By Robert Rand

As modern consumers, we all interact with E-mail Marketing in one form or another. As merchants, we find that there are two major questions to ask: Why Should my E-commerce business engage in E-mail Marketing? Many forms of digital marketing, such as search engine optimization and pay per click marketing, are primarily focused on driving […]

Placeholder 4 Tips to Optimize Customer Time Spent on Your eCommerce Site

4 Tips to Optimize Customer Time Spent on Your eCommerce Site

By Anna Shvetsova

It’s estimated that we each spend an hour a day shopping online. While the figure is significant, it doesn’t reveal much about how that time is being spent or whether there is a correlation between time spent and money spent. We don’t really know for sure if time and money track one another and if […]

Placeholder Abandoned carts in my store? Why again?

Abandoned carts in my store? Why again?

By Ksenia Emelyanova

I bet most online retailers have at least once asked these questions to themselves and from time to time still get lost in guesses. No one would take a situation with a full basket abandoned in a real store as acceptable, it would rather seem surprising for us. However, for online stores we observe more […]

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