30 min read
A 1:1 with Doetsch Motorsports on their High-Performance X-Cart Upgrade
3 min read
A powerful online presence is the main engine for growth in a competitive market like auto parts. Doetsch Motorsports, a renowned name for Jeep and truck enthusiasts, recently undertook a major digital overhaul, moving from a restrictive platform to a solution designed for their industry’s specific needs.
Brandon Checketts, CEO of X-Cart, sat down with their Marketing Director, Colin Davis, to discuss the challenges that prompted the change, the journey to finding the right partner in X-Cart, and the road ahead for their expanding digital garage.
Doetsch Motorsports has a strong physical presence. What challenges were you facing with your online store that led you to seek a new solution?
While our walk-in business was strong, our online store felt like an old engine. Our website was built on a custom GoDaddy platform, and as the business grew, we realized we needed a more advanced, automotive-first solution to meet our new goals for eCommerce.
Our main goals were to find a modern and scalable platform, improve the site structure and user experience, and automate tasks to save time. A critical need was to connect with our parts suppliers for live inventory.
You work with several suppliers. How important was that integration in your decision-making process?
It was absolutely critical. We work with three main suppliers: Premier Performance, Turn 14 Distribution, and Meyer Distributing. A new platform had to integrate with all of them.
The two biggest problems we needed to solve were integration with multiple distributors and live inventory for each.
How did you find X-Cart, and what made it the right fit for Doetsch Motorsports?
We found X-Cart through a Google search. The number one reason we chose X-Cart was its native integrations. The platform connected seamlessly with all three of our distributors.
The integration with Premier, our main supplier, was a key factor, which allowed for live inventory and price syncs and solved one of our biggest headaches. Beyond the supplier connections, X-Cart offered powerful marketing tools right out of the box.
For example, the abandoned cart email feature helped us recover lost sales, and we also easily connected our MailChimp account to build out our email marketing campaigns.
You made the switch to X-Cart in February 2025. What were the immediate results, if any?
The switch, indeed, brought immediate benefits. Overall, the X-Cart team has been excellent. Our site was able to launch quickly with all of the integrations and APIs connected and operational.
What are your plans for growth, and how does X-Cart fit into those plans?
We started on a plan that supports up to 100,000 products, with a goal to expand to over 250,000 in the future. The new platform gave us the power and flexibility we lacked before. The X-Cart platform is far beyond our previous platform, and I feel it will allow us to expand and grow in the future.
Our setup is constantly evolving. I have implemented Google and META feeds and would like to expand our email marketing and retargeting features. I have not had the team develop new features, but I have given feedback on features that I think would be positive advancements for future deployment.
Thanks, Colin. I think Doetsch Off-Road’s story shows what happens when a great business partners with the right technology. Together, X-Cart and Doetsch Off-Road transformed the company’s online presence and built a foundation for future growth. I’m excited to see what’s next!
Summing Up
Doetsch Motorsports’ old website was stalling their online growth. They couldn’t integrate live inventory feeds from their main suppliers. After switching to X-Cart, they went through a total upgrade. The new platform easily handled the supplier integrations and came with built-in marketing tools, solving their biggest headache and setting them up to easily scale their product catalog.
Are you experiencing similar challenges? Reach out and let’s go through them together!
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About the author
Anna
Anna holds a Master’s in Business Analytics and is fervently passionate about B2B solutions, e-commerce, and the latest technological advancements.
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