Posts by Caroline Powell

Placeholder Using Buyer Personas for Targeted Selling Tactics

Using Buyer Personas for Targeted Selling Tactics

By Caroline Powell

Do you know who the people shopping in your store are? Understanding the needs of your customers and their motivation to purchase your products is extremely essential nowadays. This knowledge can help you target the company's content marketing and social media campaigns more efficiently. Get to know your clients as closely as your best friends and the marketing campaigns' results will pleasantly surprise you.

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