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7 Best eCommerce Website Builders: A Comparison Chart for 2020

Maria Navolykina
Maria Navolykina Author

I know why you’re here: You are looking to create an online eCommerce store and start selling online. Or maybe you’re not satisfied with your current solution and looking for the perfect eCommerce platform to migrate to. Luckily, you came to the right place.

This guide will help you find the perfect platform for your eCommerce business that is within budget yet still feature-rich; that does not impose any transactional fees and offers 24/7 tech support; that provides sellers with a wide range of templates that are easy to customize and navigate. 

You’ll also find out which eCommerce website builders are hosted or self-hosted (or both, like X-Cart), what pricing options are available on the market, what kind of support the platforms provide (if they provide it at all), what online store builder has the widest variety of themes, and which options are free.

I’ve also listed the pros and cons of the best eCommerce website builders, such as X-Cart, Shopify, Volusion, WooCommerce, and the like.

Read on to find out which website builder will work best for you.

I. X-Cart eCommerce Website Builder

X-Cart eCommerce platform

X-Cart is a PHP open-source shopping cart platform that allows for unlimited flexibility and customization. Whether you already have a brick-and-mortar store or an online store on another platform, this self-hosted e-Commerce solution is a perfect fit for you and your business. We will either help you create a new online store from scratch or migrate your store from another platform.

X-Cart Pricing

X-Cart pricing varies for each project, and the amount you pay is based on the custom set of features and services requested.

Our team is here to ensure you select the right product for your business today.

X-Cart Pros: Best eCommerce Solution For Developers

All-in-One Solution

We sell eCommerce software, but it doesn’t mean that additional eCommerce services, such as 24/7 support, hosting, web design and website development, migration, catalog management, SEO optimization, custom domain name registration, SSL certificates, are not available. They are, and with X-Cart, you are also free to sell on multiple channels, such as Amazon, Facebook, Google. Enjoy!


X-Cart is the only PCI DSS compliant website builder on the market that can be used with third-party hosting. It means you can install our software on your own server and still sell it in a secure way.

24/7 Support

X-Cart support is available day and night, 24 hours a day, seven days a week. Both free and paid plans are available, and each plan includes unlimited requests, phone and chat support, and some other features. 

Our support team’s response time is up to eight hours. Urgent help is available, too, and our tech guys can get in touch within just 30 minutes.

X-Cart live chat

There are several ways to reach out: email, phone (toll-free), HelpDesk, or live chat that you’ll find right on the website. They typically reply in under 5 minutes.

One of the reasons to stay with X-Cart, according to the reviews, is the high level of support services.

Philippe Vangeel

Working with X‑Cart for years and I haven’t regretted it once. I can write a long review about what, why, and how but in two words: excellent choice! You get professional support without any fuss.

Philippe Vangeel at ‘Stirax’

Highly Customizable

With X-Cart, you can create any store you like — it’s fully open source. You can code yourself or ask our professional team to do it for you.

X-Cart design

Here’s an awesome example of how a redesign boosted eCommerce sales.

Reasonable pricing

Launching an online store with X-Cart starts at $49 per month, about the cost of a new sweater on Amazon. With add-on customizations and the ability to grow as you do, this platform has no transaction fees and will be the last website you ever need.

You can schedule a free demo with our solution advisor and get a free quote.

Managed eCommerce Hosting

X-Cart is a self-hosted eCommerce solution which means you can host it anywhere. You don’t have to look for hosting yourself, though. We provide our own hosting specially designed to work with X-Cart software. This is why we can guarantee that your store will run smoother and faster than ever.

Our eCommerce Hosting Services and Plans Include:

  • Lightning Fast Solid-State Drives (SSD)
  • 1 Dedicated IP Address
  • US, Canada, Australia, Europe & Asia Locations
  • Daily Data Backup
  • PCI Compliant Hosting
  • 99.99% Uptime SLA
  • Control Panel
  • SPAM/Virus Filter
  • 24/7 Customer Assistance
X-Cart hosting

Migration is easy

X-Cart offers assistance when it comes to migrating your data to X-Cart. Just pick your current platform, and we’ll handle the rest. During the whole migration process, your website will be up and running so you won’t even lose revenue.

X-Cart migration

Personal Demo

You can schedule a free demo with one of our solution advisors to discuss your business needs and see for yourself that X-Cart is the last eCommerce platform you’ll ever need.

Beautiful Templates

X-Cart offers over 40+ eye-catching adaptive themes. If you don’t want to spend your money on a template, or you want to customize your theme to your unique business needs, then a free Crisp White theme would be a great place to get started.

Crisp White Free Template

Tweaking templates doesn’t require any coding skills, just a basic understanding of how CSS works. There are five tools to help you edit your store’s layout: 

  • Editors Template editor
  • CSS editor
  • Layout editor
  • Labels editor
  • Inline description editor

Watch this short video tutorial to understand what the design process looks like.  

If you don’t feel like making any design changes yourself, our professional team of experts will design your store from scratch.

Multicurrency, multi-language

X-Cart is one of the best online store  builders, which is why we have clients all over the world and support multiple languages, currencies, and weight formats. We can even enable RTL support. All that makes our e-commerce solution universal.

140+ credit card processors

X-Cart has integrated with 140+ payment gateways, all done in accordance with PCI compliance requirements.


We have developed our own tool for extra secure payment processing. X-Payments is a PCI Level 1 Certified solution that works as an intermediary between the shopping cart, payment gateways, and 3D-secure systems.


X-Cart is SEO-friendly, so you are free to optimize as you see fit when it comes to strategy. We also offer tools for SEO optimization should you need them.

X-Cart Challenges

You might need coding skills

To customize your store, you’ll need to know how to code. If coding is not in your wheelhouse, however, our team can do the job for you. Nobody will do it better than platform developers.

The support service is commercial-based

While the support service is not free, we do our best to help every X-Cart user, even if they do not have an active support plan. The response time and solution, however, are not guaranteed in this case.

You can also try and ask for help on our forum or find the answer yourself in our Knowledge Base — these tools are totally free to use.

X-Cart might not work properly on free or cheap hosting

Using a cheap shared hosting service is not recommended if you are building a website using X-Cart. It’s not secure and, what’s more, you won’t be able to use the eCommerce platform to its full potential. As an eCommerce store owner, you should care about your store’s performance and your clients’ sensitive data.

II. Volusion Online Store Builder

Volusion e-commerce website builder

Volusion is a hosted e-Commerce website builder. It runs in a browser and you don’t have to install it on your server, so you can start a store from any device and any place with access to the internet.

However, since it is a SaaS solution, you’ll have to pay a monthly fee as long as you use it. Volusion provides you with all the tools to create and maintain your online store: hosting, support, themes, and others. Even if you’re not tech-savvy at all, you can still create your own online store.

Volusion pricing

Volusion has four pricing plans, which makes you think that it’s quite affordable. In reality, it’s a bit of an illusion.

  • “Personal” will cost you $29/mo
  • “Professional” costs $79/mo
  • “Business” costs $299/mo
  • “Prime” with custom pricing

You’ll have to pay $3600 a year to be able to access such features as API, Amazon, and eBay sales channels, along with third-party gateways. Paying annually, however, you can save up to 10%.

If you go for the Personal plan, you won’t be able to sell more than 100 products online. And the Professional package won’t let you earn more than $100K/yr. 

No free version is available, only a 14-day free trial.

Volusion Pros: Best Ecommerce Website Builder For Data Nerds

Built-in ratings & reviews

You can gather your customers’ feedback easily, as the Ratings and Reviews feature is built-in. However, you’ll have to pay at least $978/yr to be able to access it, as it is not available on Volusion’s starter plan. 

In-Page Editing

You can directly fine-tune your storefront from any page with Volusion’s content management system, called Rich Content Editor. This may seem like a strong point but it is actually not, as this is the only way you can customize your online store. You cannot access your product or category pages via FTP and some code is hidden and there’s no way you can access it. Volusion’s customizability is extremely limited.

Store Management Mobile App

They promise you that you can take your store wherever you go with their free mobile apps for iOs and Android, which have all the tools to keep things running smoothly. But if your business is outside the US, Canada, or Australia, you are out in the cold.

Integrated payments

Volusion offers 35 payment options that are the perfect fit for small businesses. This isn’t very many when compared to X-Cart’s 140+ payment gateways. Nonetheless, these payment processors can be easily integrated into your store. They also have their own payment gateway called Volusion Merchant program. However, you won’t be able to use it if your business is located outside of the US. 

  • VISA
  • MasterCard
  • American Express
  • Discover
  • PayPal
  • Volusion Payments (in the US only)
  • Wire transfers
  • Cash
  • Check by email

Volusion Cons

Poor Website Performance

Many business owners consider Volusion to be one of the slowest shopping carts out there.

Templates are not responsive or user-friendly

Not all the templates are responsive, which is likely to deprive you of around 60% of sales in 2020. The user interface is quite cumbersome and uneven, and you should also be ready to spend a bit of time and money to adjust the template to your liking.

Volusion templates

Transaction fees

Volusion eCommerce website builder doesn’t charge transaction fees, but the gateway you use will. Processing fees start from 2.15%.

The app store is growing slowly

There’s an App Store and, while it is growing, it might not be as fast as your business needs.

The system logs you out

Meant to be Volusion’s pro feature and initially implemented for security reasons, this behavior can be really annoying at times. It won’t let anyone access your store’s backend if you accidentally forget to log out. And it won’t let you in immediately if you forget your password.

Ever-changing coding issues

When you add or change something in the ticket, it refreshes. When they say they have fixed the issue, it may show up the next day again.

No search field on mobile

Mobile phone functionality doesn’t have a search field. It looks like a bug to me and Volusion’s clients complain about it, too. Maybe they did it on purpose but I don’t see the reason why. After all, how are you supposed to find anything in a store that has no search?

Subpar customer service

Customers subscribed to the Priority Tech Support are likely to wait for an hour or more to talk to Volusion’s reps.

Additional resources:

  1. G2Crowd: Volusion Review
  2. Volusion Review: Pros, Cons, & eCommerce Rating

III. BigCommerce eCommerce Website Builder

Bigcommerce eCommerce website platform

BigCommerce is a hosted eCommerce solution, which means you don’t own the software and have to pay a monthly fee to use it. The store builder is simple enough to use, but its customizability is very limited.

BigCommerce Pricing

BigCommerce pricing looks quite moderate at first glance, but as you add new features (most of them are subscription-based), it becomes more and more costly.

  • Bigcommerce “Standard” plan costs $29.95 per month
  • Bigcommerce “Plus” edition is $79.95 per month 
  • Bigcommerce “Pro” costs $249.95 per month
  • Bigcommerce “Enterprise” pricing depends on your business requirements

They claim to have no transaction fees, but this rule doesn’t apply if you use PayPal. Thus, you’ll have to pay up to 2.9% + $0.30 per each transaction. 

There’s no free version, but a 15-day free trial is available.

BigCommerce Pros: Best Online Store Builder for US-Based Small Businesses

Free templates

Bigcommerce eCommerce website builder has 12 free templates. Every template has a preview that will show you how your online store might look on a desktop or a mobile device. But if you are planning to tweak these themes to your needs, you’ll have to pay for it. Custom styles are rather complicated and costly, even if you hire a professional developer.  

BigCommerce templates

There are paid templates, too, with more functions and a higher price tag — up to $300.

  • Camden Marketplace $235
  • Luna Light $300
  • Luna Dark $300
  • Luna Bright $300
  • Luna Warm $300
  • Merchant Classic $250
  • Peak Standard $250
  • Atelier Minimal $250
  • Hero Minimal $250
  • Scales Chic $250
  • Mogul Classic $250
  • Brixton Classic $250
  • Camden Hardware $235

24/7 support team

The BigCommerce support team is ready to answer your questions and solve your problems 24/7 via phone, email, or chat. However, they are often unaware of the ongoing issues which may be frustrating at times. Also, store owners have to wait several days to get a reply — something that I find to be totally unacceptable. 

BigCommerce Support

Many integrations with different services

Bigcommerce’s basic functionality can be extended with various integrations, such as Mailсhimp, Shipstation, and Google Shopping. But no matter how robust their AppStore is, it lacks many options other competitors have. And the lack of thought behind many features makes the situation even worse.

Constant Contact

BigCommerce Cons

Notably Slow Performance

BigCommerce is among the slowest eCommerce website builders out there. Many store owners are immensely dissatisfied with their mobile page speed, which is below the average according to Google. And though they offer an automated image optimization tool to speed up your web pages and improve search rankings, the results are still less than ideal.

Sales limits

BigCommerce won’t allow you to stay on the selected plan forever. If your yearly sales outgrow a certain limit, you’ll be forced to migrate to the next plan and they will start to bill you accordingly. Yes, against your will.

Poor value for your money

Meant to fill the needs of small businesses, the software pricing seems quite expensive for store owners with a small budget. You will have to pay $3600/year to get access to features like faceted search and customer reviews, and $960/year to store credit cards, save abandoned carts, and segment your audience. Isn’t that a rip-off?

Not ready for SEO

Due to limited customizability, SEO optimization is quite problematic. Slow website performance adds to the issue. 

Inferior automation and reporting tools

Customizing reports is a challenge as the interface is not intuitive.

Poor user experience

BigCommerce’s navigation is not user-friendly, especially during checkout. Moreso, users are often blocked from purchasing for no reason at all.  

Features available in the US only

Some of the advertised features are only available to users from the United States.

Confusing store setup up process

Initial setup can be overwhelming, especially for the beginners who do not know how to calculate tax, set up shipping, payments, and the like. 

Features are slow to implement

Not only stores are slow, but the BigCommerce team also doesn’t frequently implement new features or fix the bugs.

Additional resources:

  1. G2Crowd: BigCommerce Review
  2. BigCommerce Review

IV. WooCommerce Online Store Builder

Woocommerce eCommerce website builder

WooCommerce is an open-source self-hosted eCommerce plugin that adds shopping cart functionality to WordPress sites.

WooCommerce pricing

Both WooCommerce and WordPress are free open-source tools. However, there are some costs to consider when starting your WooCommerce online store. 

Costs to consider:

  • Hosting costs: $120 per year (average)
  • Domain registration: $15 to really costly
  • Theme cost: $0 – 100 per year (free themes available)
  • Communications (email marketing tools): $120 per year
  • SEO: $49 per year
  • Security: $100 and up
  • Extra expenses

Learn more:

  1. WooCommerce Pricing: How Much WooCommerce Costs to Launch & Operate
  2. WooCommerce Pricing, Plans, & Hidden Costs 2020

WooCommerce Pros: Best Online Store Builder For WordPress Lovers

Adaptive design

There are both free and paid WooCommerce themes that are easy to customize. However, since the themes are built to appeal to a wide audience, their codebase is bloated and can result in poor SEO and speed issues.

WooCommerce design

Customer and admin accounts

There’s a range of customer and admin accounts with different rights. Guest check-out for customers with no account is also available. 

Note: WordPress accounts are often targeted by hackers, so you have to make sure you keep your WP site secure, maintained, and compliant.

Analytics tools

The WooCommerce eCommerce website builder provides plenty of analytic tools. These tools help you easily measure your sales, customer statistics, and more.

  • WooCommerce Customer History
  • WooCommerce Sales Report Email
  • KissMetrics
  • MixPanel
  • Metorik
  • Cart Reports
  • JetPack

Some of them are built-in, while others need to be connected to your website via Google Analytics Account. 

The bad news is that most of the apps are subscription-based, which means your annual fee is going to grow with each app that you install. 

WooCommerce doesn’t charge any fees

This is partially true. You still have to pay your yearly subscription fee for the Woo shopping extension. In addition to that, your payment gateway will charge fees per transaction, and fees vary by the gateway.

WooCommerce Cons

Tricky setup process

You can start with the pre-installed version but the setup process can be tricky for a non-techie. The learning curve is not the easiest.

Virtually zero support

Themes, plugins, and hosting come with different support channels, so it’ll be tricky to get the answers to all your questions in a single place.

WooCommerce Supportv

Dreary upgrades

The upgrade process is not smooth. If there is an issue, you have to go back and figure out how to fix it.

Can be costly

WordPress and WooCommerce are free of charge, but almost useless without purchasing dozens of expensive apps. There are various themes and plugins available but it’s likely that not all of them will meet your requirements. If you want to customize the site according to your requirements, it will take you a good bit of time and money.

Content doesn’t always look right

When updating your content through the visual tab, it doesn’t always look the way it should in the actual browser. You’ll need to have HTML and CSS skills to avoid such problems.

Reporting and order management

Reporting and order management tools leave something to be desired. The interface looks cluttered and annoying.

Hosting is underperforming

Woo hosting and maintenance is a real mess as it takes forever to load the site.

Additional resources:

V. Shopify eCommerce Site Builder

Shopify eCommerce web platform

Shopify is a cloud-based SaaS e-commerce platform that can help you start your online business in just a couple of clicks. It offers five monthly payment plans and a management panel where you can add your products and process your orders.

Shopify Pricing

Shopify looks quite affordable at the start but gets more expensive with every app you add. 

  • “Shopify Lite” add-on costs $9 per month
  • For “Basic Shopify” you’ll pay $29/mo (+2% per transaction)
  • “Shopify” is $79/mo (+1% per transaction)
  • “Advanced Shopify” is $299/mo (+0.5% per transaction)
  • “Shopify Plus” pricing starts at $2K/mo

Shopify eCommerce website builder offers a 14-day free trial, allowing you to test the software and see if it’s right for your business.

Shopify Pros: eCommerce Website Builder for Small Businesses

Paid technical support

If you have any issues customizing your store, you can contact Shopify’s support team. Phone, email, or live chat — choose the option you prefer. Customers complain, though, that Shopify’s support lacks detailed issue-solving. And it’s not free. They also offer guides to help you implement certain features, but if you have little experience, it won’t be of much help.

Shopify Help Center

Apps for iOS and Android

There are iOS and Android apps to manage your store on the go. However, if you want to improve your customers’ mobile experience and create an iOs and Android app of your own, you’ll have to reach out to third-party developers.

Shopify offers stores for sale

You can buy an existing Shopify business on Shopify’s Exchange Marketplace. But think twice before pulling the trigger, especially when it comes to dropshipping businesses. 

Since you didn’t personally do the product research, partner with suppliers, optimize for SEO, or set up integrations with third party services, you may face some serious problems with shipping, sales, site visibility, reputation, and product demand in general. 

Exchange Marketplace

Do you know the reason why the store is for sale? Who owns the social media accounts? What do people say about the company you are looking to purchase? Building an online store from scratch may be more difficult, but buying an existing business may leave you high and dry.

Shopify Cons

Transaction fees

Many SaaS solutions charge a user for each transaction on top of the service fees. For Shopify users, the rates differ from plan to plan:

  • For “Basic Shopify” transaction fees are 2%
  • For “Shopify” transaction fees are 1%
  • For “Advanced Shopify” transaction fees are 0.5%

Paid apps

The default functionality of your Shopify store is quite basic, and you might need to extend it with apps.

Shopify app store

The thing is that around two-thirds of Shopify apps are paid. For some of the Shopify apps you pay once, for others there’s a monthly fee. The more functions an app has, the more it costs. 

The analysis from ASoft shows that the median price of an app is $7, and the average price is $29.06.

Shopify Apps Stats
Source: ASoft blog

Changing the theme and widgets isn’t beginner-friendly, if at all possible

Customizing your theme demands knowledge of Liquid, a combination of tags, objects, and filters, to load dynamic content. You’ll also need to know HTML, CSS, and JavaScript. But even if you are tech-savvy, customizing your Shopify store is a bad idea.  

Shopify Payments are not available for every country

Shopify Payments is supposedly built to accept payments online without any fees or third-party providers. That’s an illusion. First, Shopify has its own fees. Second, if your business is located outside the US with the exception of a few other countries, you won’t be able to use Shopify Payments:

  • Australia
  • Austria
  • Canada
  • Denmark
  • Germany
  • Hong Kong SAR China
  • Ireland
  • Italy
  • Japan
  • The Netherlands
  • New Zealand
  • Singapore
  • Spain
  • Sweden
  • United Kingdom
  • United States

It’s not multi-language

It doesn’t support multiple languages, which might become a problem for a lot of businesses, especially if they sell overseas.

Pictures are shown in wrong proportions

Sometimes, images are uploaded with the wrong proportions, so the store owners have to crop every image before uploading it to Shopify.

Not ready for SEO

Due to its limited customization options, Shopify SEO is rated poorly by many sellers. 

Limited stock and inventory management

Shopify is a limited eCommerce website builder and good only for those with small inventory volumes.

Additional resources:

  1. Shopify Review
  2. G2Crowd: Shopify Reviews 2019

VI. Magento Online Store Builder

Magento eCommerce shopping cart

Magento is an open-source self-hosted eCommerce solution that provides eCommerce sellers with a bunch of marketing, SEO, and catalog-management tools. This eCommerce platform has a huge developer community and is suitable for medium and large businesses, rather than the small ones. The reason is its insanely high cost of ownership.

Magento Pricing

It’s not that easy to tell the exact price as it varies. Anyway, you can consider the following information:

The community version is free but you need to hire a developer or an agency.

If you are just launching your business, the basic Magento store will cost somewhere from $20,000 to $40,000. It will include the latest version of Magento Open Source, simple design theme, basic shipping and inventory options, initial setup and testing. Seems overwhelming for beginners, right?

If you go for Magento Enterprise Edition, be prepared to spend $100,000 – $250,000 or more. Among the features you’ll get are mobile commerce solutions, customer segmentation, and targeted promotion, built-in addons, multiple stores and return management, wholesale solutions, and the like.  All in all, Magento is a costly solution. You won’t find pricing on the website, but you can find some info on forums and business review sites.

Check these resources to learn more about Magento pricing:

  1. Top E-commerce Platform Comparison Chart
  2. How Much Does Magento Cost?

Magento Pros: Best Online Store Builder For Companies With Huge Investments

Many features to choose from

The Community (free) version has a lot of  features not commonly available in other solutions. However, many of them are poor quality third party or custom extensions. Oftentimes, they are not built to work with large product catalogs and may result in a performance decrease. And, what’s more, Magento is not responsible for that.

Huge community

A community of users who have developed many plugins can be helpful in answering your questions and providing you with valuable tips. You can find developers, designers, and tech support there, too.

Finding a decent Magento developer is tricky, though. Magento is an extremely large system (over 20,000 files and 200 database tables) so it requires an experienced developer.

Magento Community

Ability to add unlimited number of products

While there are no limits when it comes to products, I personally would not recommend doing that. Magento eCommerce website builder is the platform least prepared to handle big catalogs. The more products you add, the slower the software. But, of course, that all also depends on your hosting capabilities.

There’s a free version

Magento has a free edition, so you can just easily download it from the web. The bad news is that you’ll have to invest a significant amount of money tweaking it to your needs. 

Ready for SEO (but not quite successful)

Magento was designed to be search engine friendly, but something went wrong. They may have fixed the issue in Magento 2, but indexing in Magento 1 CE has always been one of the major bottlenecks. The reason is that the website builder is not designed for big catalogs and can be bloated to millions of records.

Magento Cons

Poor to no support

No (for CE – Community Edition) or poor (for EE – Enterprise Edition) support is provided by the vendor. They resolve the core issues only and do not investigate third party code.

No in-house developers and designers

You have to find developers and designers yourself. In Western Europe and the US, freelance developers will cost about $150-$200 an hour, and the average price for agencies varies somewhere from $3,000 to $80,000. In Western Europe, the price will be higher — from $40,000 to $80,000.  

Slow bug fixes

Magento is slow to  fix bugs in the Community Edition.

Hard to find the right hosting

Server requirements are not met by every hosting, especially if you expect your store to load fast. Shared hosting won’t work. Running Magento on normal shared hosting will be the reason for negative user experience. You should find providers who specialize in Magento hosting.

Below is the list of top-rated Magento hosting providers:

  • CloudWays
  • BlueHost
  • GoDaddy
  • InMotion
  • BlackFire

Development is time-consuming

Be prepared to spend more time and money on Magento than on any other eCommerce solution.

Slow performance

Magento is 2-2.5x slower than X-Cart, which means it will hardly pass Google’s Page Speed Test.

Limited Choice of eCommerce Themes

There are very few templates to choose from. The price goes up to $499, which is quite expensive.

No automated upgrades

You won’t be able to upgrade to a new version of Magento in a couple of clicks. Upgrades are generally very expensive.

No 1-click app installs

You’ll have to code to implement new features.

Additional resources:

VII. Wix: Free Website Builder With Paid eCommerce Features

Wix Ecommerce Website Builder

Wix is a cloud-based eCommerce website builder that provides eCommerce templates so you can start building your online store easily. It doesn’t require any coding skills to create a Wix online store. As such, it is very limited in design.

Wix pricing

While Wix pricing may seem quite affordable at the very start, you should know that everything else you may need in the future will cost extra. And though their service and functionality are quite mediocre, the price continues to blow out constantly. Also, be prepared for some unexpected troubles with billing. Store owners often complain about the ongoing charges, even if the subscription is paused. 

Wix offers the following eCommerce plans:

  • Business Basic costs $17/month
  • Business Unlimited costs $25/month
  • Business VIP costs $35/month

Wix Pros: Site Builder For Non-Designers

Hundreds of templates to choose from

Wix templates

Wix offers 700+ templates that are categorized in the following way: 

  • Business
  • Online Store
  • Photography
  • Video
  • Music
  • Design
  • Restaurants & Food
  • Travel & Tourism
  • Events
  • Portfolio & CV
  • Accommodation
  • Blogs & Forums
  • Health & Wellness
  • Fashion & Beauty
  • Community & Education
  • Creative Arts
  • Landing Pages

Though all the templates are customizable, many of them are not responsive and poorly optimized for mobile which negatively affects SEO.



Let’s start with what a Wix ADI is. As they say on their website, Wix Artificial Design Intelligence (ADI) is the first-ever artificial intelligence that helps you design a beautiful online store that reflects your business’s personality.

Wix ADI learns about you and your business and applies this knowledge to create the perfect site for your needs.

Help center

Wix Help Center

Wix Help Center is well-categorized and easy to navigate. You can find the answer yourself, request a call, or create a ticket, and the support team will contact you. Though they advertise 24/7 support, many customers claim they have to wait for 15 days to get a reply. People are also dissatisfied with the long wait times for the issues to be resolved.

Wix Cons

Severe security issues

A serious DOM XSS vulnerability was detected in Wix, allowing hackers to get access to the root user and do whatever they feel like. Fraudsters can also gain access to admin session cookies and resources through template demos. Be careful.

Constant crashing

Wix website builder is freezing or crashing every 10-15 minutes, which is annoying.

Hidden costs

There are extra costs that you should be aware of. Some integrations with complex systems are not free and require extra fees. Free domains are not entirely free. I suggest that you read the documentation before signing up with Wix and its services. 

Sluggish load times

Wix stores can be slow and frustrating at times, and poor website performance may lead to SEO issues.

No live chat support

You can request a call and place a ticket, but there’s no live chat option available. Yep, eCommerce websites without live chats still exist.

Changing a template might be a bad idea

You can’t just change your template and keep the same website — you’ll have to build a new website from scratch. So think twice before choosing a template, because changing it might take you more time and effort than you might expect.

Poor tech SEO

Wix is also known for having a poor SEO reputation, and could explain why its mobile-unfriendliness causes search engines to have little liking for Wix stores.

Using Wix is fine if you’re not planning to generate new leads via search engines. You can market your store using word of mouth, referrals, social media, and other strategies, but if SEO is an essential part of your long-term marketing strategy or you work with an SEO professional, Wix will impede those efforts.

Migrating to another platform is not an option

Wix won’t just let you do that. As noted on the official Wix website, ‘your Wix site and all of its contents are hosted exclusively on Wix’s servers, and cannot be exported elsewhere’. 

No other eCommerce website builder dares to bar their users from replatforming. Wix does, however, making it impossible to export or embed files, pages, or sites created using the Wix Editor or ADI to another external destination or host.

Think about it before choosing Wix as a shopping platform.

Additional resources:

In Summary

Here you are, at the end of this huge blog post. Happy to see that you’ve read through it all, but I’ve got one more little table in store for you. Here you’ll find only the most important information that should help you compare these eCommerce website builders and understand which one is best for you.

Support by Vendor
Based on your business needs
hosted or self-hosted
24/7 premium support
hosted or self-hosted
not available
Magento Commerce
$40,000.00 – $190,000 per year
included into price
Magento Enterprise
$22,000 – $125,000 per year
included into price
Magento Community
not available
monthly fee
included into price
monthly fee
included into price
monthly fee
included into price
monthly fee
included into price

Now that you know a few things about the most popular eCommerce website builders, I bet there will be no problem creating an amazing online store for your business. Good luck, and remember, no platform is perfect — but by weighing the pros and cons, you’re bound to find out which website builder will best suit your business’s needs. 

Main info
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      Maria Navolykina
      Maria Navolykina Marketing Manager

      Maria is a marketing manager at X-Cart. Once captured by digital and content marketing in her student days, she keeps living and breathing it ever since.

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