I represent Toinfinity, the digital marketing agency who built and maintained the Stur Drinks eCommerce shop.
Stur Drinks is a family-run company. Their mission is to help people drink more water naturally. By using natural ingredients and with no added sugar, they have achieved a great tasting drink, without any artificial sweeteners, flavour or colours.
My responsibility is building the online store for Stur Drinks, creating a unique design, elaborating a strategy of selling products online and developing the overall look and feel of the eCommerce site. This also entails managing Stur’s complete online presence.
The current eCommerce store built on X-Cart eCommerce platform was to replace a previous online store that had limited functionality. The increased requirement of a seamless mobile shopping experience and an overall better customer experience lead us away from the previous supplier, and our choice was X-Cart.
What I value the X-Cart shopping cart software for is the ease of use; the shop is notable for simplified browsing whilst still having advanced features, such as the ‘drag to add to basket’, and a slick and clean design that is ideal for our customer base.
For us, it is also important that certain platform updates/improvements are included in the plan.