SEMA Truck Show: What Ruled 2025, and What’s Coming in 2026

There’s no separate ticket called the SEMA Truck Show — it’s the truck-and-off-road heart of the SEMA Show, the premier trade show run by the Specialty Equipment Market Association every fall in Las Vegas. But for anyone selling truck parts, that heart is the whole reason to go. Lifted off-road rigs, slammed classics, overland basecamps on wheels — trucks own a bigger slice of that convention center floor every year.

Here’s a look back at what the truck scene delivered in 2025, and what the industry expects when the show returns in 2026.

Trucks That Owned SEMA 2025

The 2025 show ran November 4–7 at the Las Vegas Convention Center, and trucks were everywhere. A few builds that had the floor buzzing:

The Jeep J6 Honcho concept stole the show for a lot of visitors — retro styling on a stretched Gladiator body, Mopar lift, off-road-ready suspension, the kind of rig fans have been begging Jeep to build. On the fabrication end, a 1969 International Scout from Driven Speed Shop was 95% hand-built on a Roadster Shop chassis with a supercharged LS3 — the shop called it the best vehicle they’d ever produced.

Racing pulled its weight too. Honda’s 2026 Baja Passport, fresh off a second-place Baja 500 finish, ran a twin-turbo V6 making 550 horsepower. And the classics kept coming — a 1974 K5 Blazer on an Off-Road Design chassis, a modernized ’76 squarebody built entirely from Auto Metal Direct reproduction sheetmetal.

If you want the trend read for your catalog, the OEMs handed it to you. Ford’s team noted that “SUPER” Super Dutys, slammed F-150s and Mavericks, and first-gen Broncos with modern touches were all over the 2025 floor. Product-side, truck bed storage got real attention — Bedslide debuted a modular system, and modular bed setups that turn a pickup into a mobile basecamp were a recurring theme across the off-road halls.

Numbers Behind the Show

For sellers deciding whether it’s worth the trip, the scale is the argument. The SEMA Show is a trade-only event for the automotive aftermarket, drawing over 130,000 attendees, more than 2,000 exhibiting companies, and around 70,000 professional buyers and decision-makers each year. Its New Products Showcase alone runs thousands of new product entries across more than a dozen categories — ground zero for spotting the next must-have upgrade for a rig.

A little history for context: SEMA started in 1963 as the Speed Equipment Manufacturing Association, a group of automotive specialty equipment manufacturers, and became the Specialty Equipment Market Association in 1970. The first SEMA Show was held back in 1967. Six decades later it’s the premier trade show for the entire industry, built to help small businesses thrive.

What to Expect at the 2026 SEMA Truck Scene

The 2026 SEMA Show runs November 3–6 at the Las Vegas Convention Center in Las Vegas, NV 89109. Here’s what’s shaping up for trucks and off-road.

The floorplan is already live, with exhibitor commitments past one million net square feet and more than 2,000 brands — trucks, SUVs, off-road, and powersports carved out as major zones. The OEM presence is stacked: Ford, Honda Racing Corp., Mitsubishi, Nissan, Stellantis (Dodge, Jeep, Mopar), and Toyota are all confirmed, which reliably means fresh truck concepts and factory-backed accessory lines to discover.

The competitions that make the truck scene fun are back too. The Battle of the Builders keeps its 4 Wheel Drive & Off-Road and Hot Rod Truck classes, and for the first time adds a motorcycle Bike Builder Shootout — a nod to how far SEMA’s powersports side keeps expanding. And SEMA Fest closes the week on Friday, November 6, with live music and motorsports, open to all ages.

One planning note worth flagging: the show is trade-only Tuesday through Thursday, with Friday open to the general public (ages 16+). Registration is online, and there’s no parking at the convention center itself, so sort your travel early — Vegas fills up fast that week.

Why the Truck Scene Matters for Your Store

Every trend that hits the SEMA floor — modular bed systems, overland gear, lifted-truck suspension, Super Duty accessories — becomes a search on your site a few months later. The sellers who win are the ones whose store is ready to catch that demand instead of leaking it.

For truck parts specifically, that means fitment has to be airtight. A lift kit or a set of fender flares that shows the wrong application is a return waiting to happen, which is why YMM fitment and clean ACES/PIES catalog data aren’t nice-to-haves for a truck store. And when you’re sourcing new brands from the show floor, distributor integrations let you list and sell them the week you get home, with stock and pricing synced automatically.

Come Find Us at SEMA Show 2026 in Las Vegas

X-Cart will be at SEMA Show 2026, November 3–6 at the Las Vegas Convention Center. If you sell truck parts, stop by the booth — bring your catalog headaches and your distributor list, and let’s map out how to sell more online this year.

See you at SEMA Show 2026 →