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Delight Your Customers with Quick and Accurate Website Search and Filtering

Helen Golubeva Author
7 min read

Yeah, right, shopping online (especially if you are rushing to grab Black Friday or Cyber Monday deals) is a really enjoyable process.

There’s no need to head out anywhere, just a few mouse clicks and done… your new waterproof cycling poncho is on its way to your door.

In fact, it is not always a piece of cake, especially when you face a nearly unlimited number of products to choose from. You have to double your effort in order to make the right choice.

However, search filtering can help here.

When done right, it can empower users to filter out what is not relevant to them and narrow down a website’s selection of hundreds to just a handful of products that match their particular purchasing preferences.

Yet even multi-million dollar websites still deliver a poor filtering experience. Luckily, those who start their online stores with X-Cart can now enjoy particularly good filtering options and logic that doesn’t break with users’ expectations.

Here’s what CloudFilters app can do

1. Easily extend filtering functionality

Pretty much the same as X-Cart, CloudFilters module is ultimately flexible and customizable. It means that any IT pro with basic programming skills can add a new category of filter almost hands down.

2. Narrow your search as you go

Faceted search allows you to search like a pro, easily modifying the filter conditions without refreshing the whole page. You can start your search as broad as you want and then narrow it down to a smaller pool of results, weeding out the things you don’t like. There’s no need to force your users to browse hundreds of products one by one.

3. Get rid of unnecessary filters

With the help of machine learning, that allows us to extract semantics from the user query, we can automatically identify which filter category best fits the current search. If your user is looking for a red cotton dress, he’ll be able to choose style, color, and length filters, but certainly not screen resolution. Maximum flexibility!

4. Stop frustrating shoppers with n/a items

Addon allows your customers to filter your collection purely by product variants and hides items that are out of stock. For instance, if you have only two T-Shirt variants for sale — Green S and Red M, no one will be able to buy Green M or Red S T-shirts by mistake. They won’t even see them.

5. Share filtered data with your customers and let them do the same

Each filter and sorting change are automatically added to URL, making it possible for your customers to share search results with friends, for you — to provide your customers with a link right to what they want. A good marketing tool, isn’t it?

6. Create ⚡-fast search experience

Swift and powerful, CloudFilter will display the list of items your users care about most in no time, which makes it easy for them to shop quickly especially when they are pressed for time.

7. Cut your hosting expenses

The whole filtering process is performed on our servers, so it won’t impact your stores’ performance in any way and will let you save BIG on web hosting.

Try addon for freeView demo

Comparing X-Cart CloudFilers with similar filtering tools of other eCommerce platforms

Just about the time we started playing with the idea of creating a perfect filtering tool for X-Cart stores and long before launching it we had made a thorough competitive analysis to explore the already existing market solutions. We believed that everything could (and by no means should) be improved. So we put together filtering best practices and improved them to help you get the most from your online store. Here you can see the results:

What about X-Cart standard Product Filter?

Although our free standard Product Filter addon, included by default in X-Cart Business edition, is good, there’s still room for improvement. It doesn’t let you filter variants as individual products or refine the list of filters, which as a matter of fact gives an automatic advantage from usability point of view. But what’s more important, it won’t work on your search page.

Speaking of speed, the overall filtering process performed by CloudFilters is a way more dynamic to fill the needs of today’s society where everyone is so accustomed to instant gratification.

A few words about the pricing

To use this wonderful option, you will have to pay a recurring monthly subscription fee, which includes both CloudSearch and CloudFilters subscriptions in one. You can also purchase annual subscription and reduce software costs by up to 10%, which is equivalent to one free month.

Why is the fee recurring? Because we setup, configure and maintain the unique environment that handles all your customers’ requests. And without continuous monitoring, dedicated software and capable hardware to power it, the most part of the above features would not just be possible.

Contact us if you need an Enterprise plan with a dedicated server for more than 50,000 products.

I’m already using X-Cart CloudSearch. How can I try CloudFilters?

CloudFilters addon is built on top of CloudSearch — it extends the proven effectiveness and power of the app to make finding the right product a breeze even when there are many search results.

To start using CloudFilters you need to have X-Cart 5.3 installed. CloudSearch is already enabled by default in the latest version of X-Cart. CloudFilters need to be enabled in “CloudSearch & CloudFilters” module settings. This way you’ll be able to test both search and filters rolled in one.

But what’s more exciting, all active CloudSearch subscribers will get up to 50% off for the corresponding plans — the previous subscription is canceled and a new one is activated, so you do not lose a penny. That’s the way it’s done.

Why else do you need smart filtering?

Final thoughts

Now is time to reconsider your filtering potential. Have you ever thought of improving your site search? If not, it means that you are underusing your store’s selling opportunities. Go ahead, try our new addon and give us your feedback.

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