According to research, retail sales from eCommerce websites amounts to $2,012,096 mln in 2019. When you consider revenue is expected to show an annual growth rate (CAGR 2019-2023) of 8% resulting in a market volume of US $2,734,414 mln in 2023, there’s no better time to get into selling products in your own online shop. Online […]
As the new year gradually gathering its pace, there comes the best time to step away from your day-to-day activities and reflect on your plans and perspectives. To give you some insights on where to focus your attention we’d like to point out 5 marketing ideas that are going to shape the marketing industry in 2019.
I’m sure you haven’t seen a “one-size-fits-all” men suit, have you? The same goes for email marketing software. To find out which email marketing tool is most useful and cost-effective for your eCommerce website, I’d suggest signing up for at least three-four free trials or starter plans to dig them deep and wide. Asking yourself […]
Omni-channel. Is it a Holy Grail of customer experience? Or is it just a lame bzzz… buzzword, created by shrewd marketers to make it look like they are busy chasing high ROIs, CTRs, KPIs, and other big-wigged things like that? Well, I should say that this is definitely more than just a schmancy word. An […]
Less than 30 years ago using email marketing for eCommerce was as unrealistic as pulling a rabbit out of a top hat. There were neither email marketing software, nor a specific marketing strategy or automation tools at that time. Business owners were just sending newsletters once in a while, trying to build buzz and awareness […]
I do not have any access to your Google Analytics profile, and, of course, I’m not a mind reader, but I know it for sure that your order confirmation emails, as well as other transactional emails you may send to your subscribers, have mind-blowing open rates. Why? These confirmation emails convey an important message about […]
Every day online retailers lose their money. Tons of money. Why? Just because more than two-thirds of their website users fail to complete their checkout process. For merchants, this equates to nearly $4 trillion worth of potential sales lost annually. But not all is lost. Although you cannot entirely eliminate the problem of cart abandonment, […]
Today we are going to dwell upon the most highly-anticipated emails you may ever send — transactional emails. Read on to learn why transactional emails are your best friends in the world of eCommerce and how they can be fine-tuned to help you sell online. But first, let’s have a look at some important email […]
Without a quality email list, your eСommerce business is dead in the water. Email is hands down the best way to communicate with your audience, build trust and increase sales. Once someone gives you their email address, you have a direct way to communicate with them. Compare this with Facebook. You can build a list […]
There’s so much hype around email marketing software nowadays. Everyone is pressing down on you trying to persuade that their oh-that-super-unique solution is the best for your eCommerce site. Best value for money; Flawless onboarding process; Easy setup; Pretty sign-up forms swallowing your customers like a vacuum cleaner sucks in the dust; And never-sleeping customer […]
As modern consumers, we all interact with E-mail Marketing in one form or another. As merchants, we find that there are two major questions to ask: 'Why Should my E-commerce business engage in E-mail Marketing?' and 'What can I do to get the most out of E-mail Marketing for my E-commerce website?'. Well, here are the answers...