#email

According to global research, retail sales from eCommerce websites will total to $2.3 trillion in 2020. When you consider revenue is expected to show an annual growth rate (CAGR 2020-2024) of 7.8%, resulting in a market volume of US $3.1 trillion in 2024, there’s no better time than now to start selling products in your own […]

What makes an excellent email? It’s not a beautiful design and it’s not high deliverability rates — a top-notch email is all about bringing value. Although perfect email templates certainly help user engagement, your users should WAIT for your next message. Done right, email notifications will not only keep your eCommerce store top-of-mind but also […]

Order confirmation emails are sent right after a customer places an order on your company’s website, and they have mind-blowing open rates. According to Omnisend, an average receipt email has an open rate of around 60%, which is 4x higher than that of any regular promotional email. Why are these messages so powerful? Because they […]

Every day online retailers lose their money. Tons of money. Why? Just because more than two-thirds of their website users fail to complete their checkout process. For merchants, this equates to nearly $18 billion worth of sales lost annually. But not all is lost. Although you cannot entirely eliminate the problem of cart abandonment, there’s […]

When I place an order on Amazon or eBay, I expect an order confirmation email waiting for me in my inbox. And if my receipt doesn’t show up in just a few seconds, I start to get antsy. Your customers feel the same, and this level of anticipation is exactly why transactional emails have the […]

Without a quality email list, your eСommerce business is dead in the water. Email is hands down the best way to communicate with your audience, build trust, and increase sales. Unlike Facebook and other social media, once someone gives you their email address, you have a direct line of communication. You can build a list […]

I’m sure you haven’t seen a “one-size-fits-all” suit, have you? The same goes for email marketing tools. You should find the one that works best for your eCommerce business’s unique shape and size. In this blog post, you’ll discover 26 best email marketing tools and services that will help you set up trigger-based emails, run […]

There’s so much hype around email marketing tools nowadays. Each of the hundreds of email software providers will persuade you that their own tools deliver the best value for money. They will bait you with a flawless onboarding process, easy set-up, and beautiful sign-up forms. They promise you that their never-sleeping customer care team is […]

Less than 15 years ago, there was no email marketing software, nor any email automation tools. Back then, using email marketing for eCommerce sales growth would have meant a lot of blood, sweat, and tears. Seasoned business owners will remember sending newsletters manually, trying to create a buzz around their eCommerce businesses one subject line […]

Omnichannel marketing. Is it a Holy Grail of customer experience? Or is it just a lame bzzz… buzzword, created by shrewd marketers to make it look like they are busy chasing high ROIs, CTRs, KPIs, and other big-wigged things like that? Well, I should say that this is definitely more than just a schmancy word. […]

You came up with the perfect idea for your eCommerce business. You created an online store, started a marketing campaign but… People are burning with desire to buy your product or service right away, huh? Don’t worry, you’re in the right place. What you need is an effective marketing funnel that will drive traffic in […]