#email

You came up with the perfect idea for your eCommerce business. You created an online store, started a marketing campaign but… People are burning with desire to buy your product or service right away, huh? Don’t worry, you’re in the right place. What you need is an effective marketing funnel that will drive traffic in […]

Whether it’s deciding where to eat out on the weekend or choosing the right mascara, buyers always turn to other buyers for help. It’s the safest way to ensure they’re making the right decision. In fact, a whopping 88% of online shoppers turn to reviews, aka customer testimonials, before considering a purchase. But authentic customer […]

According to research, retail sales from eCommerce websites amounts to $2,012,096 mln in 2019. When you consider revenue is expected to show an annual growth rate (CAGR 2019-2023) of 8% resulting in a market volume of US $2,734,414 mln in 2023, there’s no better time to get into selling products in your own online shop. Online […]

As the new year is gradually gathering its pace, there comes the best time to step away from your day-to-day activities (like stuffing yourself with cookies?) and reflect on your plans and perspectives. Sum up the results of the previous year — what has worked and delivered benefits over the past 12 months, what should […]

I’m sure you haven’t seen a “one-size-fits-all” men suit, have you? The same goes for email marketing tools. To find out which email marketing software is most useful and cost-effective for your eCommerce website, I’d suggest signing up for at least three-four free trials or starter plans to dig them deep and wide. Asking yourself […]

Omnichannel marketing. Is it a Holy Grail of customer experience? Or is it just a lame bzzz… buzzword, created by shrewd marketers to make it look like they are busy chasing high ROIs, CTRs, KPIs, and other big-wigged things like that? Well, I should say that this is definitely more than just a schmancy word. […]

Less than 30 years ago using email marketing for eCommerce was as unrealistic as pulling a rabbit out of a top hat. There were neither email marketing software, nor a specific email marketing strategy or automation tools at that time. Business owners were just sending newsletters once in a while, trying to build buzz and […]

I do not have any access to your Google Analytics profile, and, of course, I’m not a mind reader, but I know it for sure that your order confirmation emails, as well as other transactional emails you may send to your subscribers, have mind-blowing open rates. Why? These confirmation emails convey an important message about […]

Every day online retailers lose their money. Tons of money. Why? Just because more than two-thirds of their website users fail to complete their checkout process. For merchants, this equates to nearly $4 trillion worth of potential sales lost annually. But not all is lost. Although you cannot entirely eliminate the problem of cart abandonment, […]

Today we are going to dwell upon the most highly-anticipated emails you may ever send — transactional emails. Read on to learn why transactional emails are your best friends in the world of eCommerce and how they can be fine-tuned to help you sell online. Table of contents: What Is Transactional Email? Types of Transactional […]

Without a quality email list, your eСommerce business is dead in the water. Email is hands down the best way to communicate with your audience, build trust and increase sales. Once someone gives you their email address, you have a direct way to communicate with them. Compare this with Facebook. You can build a list […]