#email

How does an excellent email look like? No. It’s not the one that is beautifully designed. And not the one that has successfully reached your user’s inbox. The things like honed to perfection email template or potential deliverability also come as part of success. But a top-notch email is primarily about bringing value. Your user […]

There’s so much hype around email marketing tools nowadays. Email software providers are pressing down on you trying to persuade that their tool delivers the best value for money. They bait you with the flawless onboarding process, easy set-up, and beautiful sign-up forms swallowing your customers like a vacuum cleaner sucks in the dust. And […]

Today we are going to dwell upon the most highly-anticipated emails you may ever send — transactional emails. Read on to learn why transactional emails are your best friends in the world of eCommerce and how they can be fine-tuned to help you sell online. Table of contents: What Is Transactional Email? Types of Transactional […]

I’m sure you haven’t seen a “one-size-fits-all” suit, have you? The same goes for email marketing tools. While there is an endless number of email marketing services to meet your every need, I’ve made up my mind to focus your attention on 26 best email marketing tools and services that will help you set up […]

Without a quality email list, your eСommerce business is dead in the water. Email is hands down the best way to communicate with your audience, build trust and increase sales. Once someone gives you their email address, you have a direct way to communicate with them. Compare this with Facebook. You can build an email […]

Every day online retailers lose their money. Tons of money. Why? Just because more than two-thirds of their website users fail to complete their checkout process. For merchants, this equates to nearly $18 billion worth of potential sales lost annually. But not all is lost. Although you cannot entirely eliminate the problem of cart abandonment, there’s still […]

I do not have any access to your Google Analytics profile, and, of course, I’m not a mind reader, but I know it for sure that your order confirmation emails, as well as other transactional emails you may send to your subscribers, have mind-blowing open rates. Why? These confirmation emails convey an important message about […]

According to research, retail sales from eCommerce websites amounts to $2,012,096 mln in 2019. When you consider revenue is expected to show an annual growth rate (CAGR 2019-2023) of 8% resulting in a market volume of US $2,734,414 mln in 2023, there’s no better time to get into selling products in your own online shop. Online […]

Omnichannel marketing. Is it a Holy Grail of customer experience? Or is it just a lame bzzz… buzzword, created by shrewd marketers to make it look like they are busy chasing high ROIs, CTRs, KPIs, and other big-wigged things like that? Well, I should say that this is definitely more than just a schmancy word. […]

You came up with the perfect idea for your eCommerce business. You created an online store, started a marketing campaign but… People are burning with desire to buy your product or service right away, huh? Don’t worry, you’re in the right place. What you need is an effective marketing funnel that will drive traffic in […]

Whether it’s deciding where to eat out on the weekend or choosing the right mascara, buyers always turn to other buyers for help. It’s the safest way to ensure they’re making the right decision. In fact, a whopping 88% of online shoppers turn to reviews, aka customer testimonials, before considering a purchase. But authentic customer testimonials can do so […]