17 Awesome B2B eCommerce Website Examples You Need to Know
Providing the best eCommerce experience to your B2B customers is not an easy thing to do. However, if you’re going to get a piece of those eCommerce transactions worth more than $12 trillion and stay relevant in the future eCommerce industry, you’ll have to learn.
A big part of the learning curve is seeing how others do it and learning some great marketing strategies.
In this article, we will give you the best examples of what an excellent B2B eCommerce site is. By taking a good look at the 17 examples we provide here, you’ll gain a clearer picture of what you need to do to be successful at online sales.
You’ll also be one step closer to creating a great B2B eCommerce site.
Now, let’s take a look at the examples.
1. Danish Water Technology
This excellent looking site belongs to a Danish company. It offers water pipeline infrastructure solutions for facilities and households.
The entire website is an interactive map where everything is visually and intuitively presented. The map is of a city block, and each piece explains how water circulation works. Once you click on any of the numbers, you can get detailed product information on its brand new water technologies.
It’s amazing how everything looks, and it drags you in even if you aren’t interested in what the company has to offer. That alone should be enough of a reason to consider this website a great example of how you should do B2B eCommerce.
The 3D printing company 3DXTech is an excellent example of a B2B eCommerce website that’s both invasive and successful.
Many e-commerce websites opt to use popups and banners, but they are usually annoying and counterproductive.
However, that’s not the case with 3DXTech.
Its popup is well designed and offers a free product if you decide to provide your email. Additionally, its top banner always highlights a product that just came back in stock again.
On top of all of that, the company offers rewards for things like shares on social media and reviews.
All in all, it focuses on attracting the customer by providing her with what she wants. At the same time, customers manage to gain something from the offers.
The Chinese juggernaut Alibaba is one of the biggest B2B and B2C eCommerce companies in the world. It sells products in 40 different industries in total. It also serves more than 18 million buyers and sellers in 240 countries and territories.
The key to its success was innovation from the very start. It started building an ecosystem with Chinese manufacturers and the global marketplace. However, Alibaba started doing it in 1999 when the internet barely existed in China.
Alibaba managed to build a system that automatically scaled with its success. The company did it by focusing on the customers’ needs at all times (just like Amazon). However, it also did it by offering the same products tailored to each B2B marketplace it entered.
Additionally, all of that is free. As Alibaba connects buyers and sellers, it earns money from ads and commissions.
All in all, its success isn’t so much about the website but how the company treats the customer. That translates to the website experience as well.
4. Amazon Business
Just like Alibaba, Amazon Business is one of the most prominent players in the world. It started even earlier in the Western hemisphere, and much about the company you already know.
However, what many are not aware of is the success of Amazon Business – the B2B side of Amazon. It took them only four years to hit $10 billion in sales for 2018.
For the most part, it offers an all-around package that incorporates all possible features any B2B business might need.
What exactly does Amazon Business do that makes it so successful?
- It makes it easy. It includes features like paying by invoice, approval workflows, multi-user accounts, and more.
- It adds value. Buyers have Business Prime with different levels that unlock more benefits. Each level is unique and offers specific pricing, to the benefit of Amazon.
- Amazon Business innovates. It continuously tests new features and makes changes to the existing experience. As you probably already know, it’s always ‘’Day 1” at Amazon.
ACME is a big packaging provider for logistics operators and shippers. It has a minimalistic website that’s genuinely carefully designed. The unique B2B eCommerce site is not one that was made without a lot of thought. It’s one that the company made with too much thought.
Every image, piece of content, and every clickable area is carefully designed to please the viewer.
However, it’s not all about the look. ACME also offers more than enough quality information on its products and services. The content and photos are all there to provide only the information the potential customer needs to see.
6. Curbell Plastics
It’s one thing to do eCommerce well, but it’s a whole different thing to separate yourself from the pack. Curbell Plastics does the former as well as the latter.
This is a fabrication company that cares for customer experiences by offering them the most exciting way of finding products. It uses shapes in the reductive navigation to help them find what they need.
What’s more, it works even better on mobile. Inconvenience on the site is not something the company’s customers can ever feel. To top it all, Curbell Plastics also offers suggestions on how to save money on its site.
Firerock is a company that provides building materials for custom homes. The company quickly realized that pictures could tell a lot about the products. That’s something it then utilized wonderfully on its site.
This great eCommerce website uses high-quality pictures to portray its offer adequately. Firerock even incorporates Pinterest to showcase these pictures.
Using these methods, the firm strives to mix business with pleasure. Its way attracts people with beautiful photos of what they do and educational blogs that help people improve their homes.
OverDrive is a renowned provider of audiobooks and ebooks for education and retail. It serves a global network of schools, retailers, publishers, and libraries. Achieving this is no easy feat, but OverDrive did it by striving to build long-term partnerships. It eventually ended up offering one of the largest catalogs of digital content
Quill is an educational and office supplies provider for businesses. Staples owns this business, and it has designed a website that quickly rose to be the greatest office supplier in the B2B eCommerce sphere.
Quill made the site with the sole purpose of having one of the best B2B eCommerce platforms on the web. The website uses all-inclusive categorization, filters, guided navigation features, and more. With all of this, the organization managed to make the customer experience seamless.
Besides all of this, Quill uses regular reward offers that further entice potential clients to become customers. These offers include coupons, exclusive deals, and more. Naturally, to get the most out of the offers, you need to subscribe to receive emails from the company.
As we all know, getting customers to subscribe is one of the best ways to keep them with you.
Blackbaud has a site that changes the game when it comes to interactive business to consumer websites. The company supplies software and services, as well as educational opportunities for nonprofit organizations.
Its site is very ordinary at first glance. Then you quickly realize that Blackbaud made a real effort to add a good deal of useful infographics and case studies.
However, its real success lies in the interactive content Blackbaud proudly provides. It includes a quiz, survey, and two distinct calculators. These essentially offer you to test out the success of the company clients for yourself. You apply what they did on your own and interactively see how it works.
All in all, Blackbaud offers a truly unique experience on its eCommerce platform.
One of the largest private manufacturers and distributors of medical supplies, Medline also has one of the best sites in the industry.
It offers a massive array of over 350,000 products, all of which can you can easily find on the site. You can use interactive features which help you find the exact information you’re looking for.
It’s even possible to learn something, like what is the key to a successful supply chain.
On Medline, you get a personalized view of the website that you as a customer deserve, and that’s precisely what the company aims to achieve. You can narrow down on the specific categories you need.
Sterlitech is a company that produces membranes and filtration products. Its success mostly lies in its e-commerce website that offers an extensive catalog of products. All products are listed online, and the site makes sure you can find them easily. This is achieved by using popups with search and filter features.
In addition, Sterlitech recognizes the benefits of content marketing. Its blog is genuinely detailed and offers a lot of useful information. Sterlitech’s engineers make an effort to provide correct and accurate answers to any questions people have in the comment sections
13. Massey Ferguson
Massey Ferguson is not a pretty site, but that doesn’t mean it isn’t good. It is probably the best example of how you can create a unique and successful brand without focusing on the beauty of the design.
The site cleverly uses the same colors and shapes that create a clear brand identity. That’s one of the critical things to be counted among the best eCommerce sites for B2B.
Plus, the site uses navigation creatively. Everything is presented well and in an orderly fashion. By having a glance at the site and what it offers, you already know what you can get from Massey Ferguson.
It has two navigation bars, which is not something you often see as it’s not attractive. However, Massey Ferguson knows how to utilize it to present the viewer with a clear picture of what it offers
14. Blake Envelopes
Blake Envelopes knows that envelopes are no longer as popular as they used to be. The company is well aware that the product it offers is not even exciting. However, it has still found ways of making itself attractive to potential customers.
First, it entices people with a well-designed site, which is a clear indication that its products are of similar quality.
Second, it uses straightforward features that enable you to navigate product lists and filter the ones you need easily. You can search the products by range, color, style, and more
Kekselias is the most unique and appealing eCommerce website I was able to find. Being unique and appealing at the same time is not easy. Many businesses end up making something that only they like. But not Kekselias.
This is a financial service company that specializes in interest market rates, investment research, and policy analysis. Financial B2B companies like this one usually make a regular, boring site. However, Kekselias opted for a well thought out, minimalistic website. It made navigating the site an entertaining experience.
The left part of the screen is static and lists all main links and categories. The right side moves and doesn’t spam you with a lot of unnecessary details. You only get what you need to know.
The company also adds value to customers by emphasizing the articles section. Engagement is the top priority. If you ever wanted to learn how to create an online store, this example is the one you should certainly study.
Ferguson is a successful provider of plumbing and building supplies. It is B2B and B2C, and it knows how to do both well.
The company focuses on having detailed product descriptions, which is why it focuses a lot on content marketing. That’s evident in the fact that it makes a great effort to market to its target niche and provide the answers customers need.
The categories are numerous and detailed. Additionally, each product page is very clean and provides you with the information you truly need. Plus, there’s enough imagery and product attributes, so you always know that the product you’re buying is the right one
One of the oldest players in the game, Grainger, is still among the best e-commerce sites out there.
As it had ample time to study the game, the company has one of the best customer interfaces one can find. Each component on the site is well-tied together, but the best part is searching and ordering the industrial supplies Grainger sells.
It made sure that the way you order is easy and convenient. You don’t have to log in; you can shop as a guest.
You get to use extended search filtering options, and it’s clearly shown which products are available at any given moment.
Product arrival times are displayed everywhere you expect to see them — on all product pages.
In the end, Grainger also has a well-designed mobile app that makes everything equally convenient. Among the many useful options, the app lets you scan barcodes so you can easily repeat orders
What Makes These B2B eCommerce Examples Great?
Now that you’ve seen the best examples, it’s time to make a summary of what makes an eCommerce site great:
- Quality design, functionality, and useful features. These are the three main things you need to worry about when making an online B2B store.
- A user-friendly, easy-to-use interface.
- A focus on customer engagement through social media and comments in your site’s blog posts.
- Attentive and helpful customer service.
- Customizable pricing and personalized offers for potential clients. It’s a standard feature on most of the top B2B eCommerce platforms.
- Additional benefits for loyal customers, like bulk and repeat orders.
- Call-to-action buttons that catch the attention of the customer on most of the essential pages on your site.
- Buttons that make it easy for the buyer to contact the seller or supplier for each product.
- Detailed filters that make it easy to find the exact product the customer is seeking.
- Quality images of products.
So, there you have it, the best B2B e-commerce examples we could find. These show that there is always space for something unique and appealing to the customers.
All you need to do is innovate and try to give your target market what they need. That’s the key to success in B2B e-commerce
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Ana Bera is a 5’3 ray of sunshine and a chocolate addict. As the Head of Marketing and Content at Subscriptionly.net, she uses every opportunity she gets to learn from others and generate fun and informative content. Ana is a Toronto born world traveler, hungry for knowledge and ready to make a difference in the marketing world.