X-Cart feature tour: Search Engine Optimization

Search engine submission is very important in the Internet marketing industry. The most useful and effective instrument of the cart advertising is the indexing by the major search engines such as Google, Yahoo, MSN etc. The structure and content of the X-Cart pages is designed in accordance with the major search engine requirements. Ultimately it will help you to get a more and more targeted customers from the search engines. Also using the HTML catalog feature allows you to create more friendly store for the search engines.

You can control the META tags which are included in the all catalog pages. You can insert categories' META data and products' META data into the site meta tags. You can use a relevant tags corresponding with the page content for increasing the page rating in the search engines.

X-Cart allows you to get statistics about what kind of computers your customers use to access your store (browser, platform, screen resolution, ability to use Java, JavaScript and cookies). This information will help you to build your online store so that it could look and function its best for the majority of your customers.
For each user you can see the time of his/her login and logout, the login name, the user type to which he/she belongs, the IP address from which the user accessed your store and the login status. Also you are able to get information about the users currently viewing your shop pages.

The HTML catalog feature allows you to create the search engine friendly version for your cart. A customer will browse your HTML catalog, but when he/she decides to add a product to the shopping cart, to search, etc - he/she will be automatically redirected to the script version of the cart. HTML pages can be generated for both categories and products, as well as categories only or for products only. Each of those pages includes all relevant information for the search engine friendliness: titles, descriptions and keywords.

You can configure the following options according to search engines environments:

• to define the general description and keywords for your store pages;
• to define the list META keywords for all the pages of your store;
• to specify the HTML pages which will be generated (both categories and products, for categories only or for products only);
• to select catalog filenames style;
• to define the page title format;
• to define the desired language for a catalog.