Posts by Helen Golubeva

Placeholder The Complete 6-Step Guide to eCommerce Replatforming

The Complete 6-Step Guide to eCommerce Replatforming

By Helen Golubeva

Change is the only constant in eCommerce. If you don’t pivot your business toward the emerging trends in the current digital shopping industry, then you open up the opportunity for your competitors to outpace you and steal your business. So, how do you keep up with what’s next? One best practice for staying on top […]

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    Placeholder Mobile Commerce 101: Advantages, Disadvantages, Stats [+Examples]

    Mobile Commerce 101: Advantages, Disadvantages, Stats [+Examples]

    By Helen Golubeva

    Bringing online stores to the mobile world in the form of apps has turned the concept of shopping in a completely new direction. Buyers can easily browse through thousands of products, compare prices, share favorites with friends, and so much more — all straight from their mobiles. Online merchants also feel quite at home with […]

    Placeholder 37 Free/Paid Social Media Resources to Start With [+ Tips]

    37 Free/Paid Social Media Resources to Start With [+ Tips]

    By Helen Golubeva

    Social media marketing may sound like a simple thing to do. However, when you grab a spade and start digging a tiny bit deeper, you grasp it at once that there’s more than meets the eye. Creating a good bit of buzz on social media is definitely more than just going live on Instagram and […]

    Placeholder The Best Time to Post on Twitter, Instagram, Facebook, Pinterest, Reddit, LinkedIn [+ Examples]

    The Best Time to Post on Twitter, Instagram, Facebook, Pinterest, Reddit, LinkedIn [+ Examples]

    By Helen Golubeva

    Post a meme on Twitter? Done.  Announce an event on Facebook? Check. Shoot a couple of stories on Instagram and go live again? On it. Respond to Linkedin messages? Working on it! Then, rinse and repeat ad infinitum. No, wait! I just remembered I haven’t posted on Pinterest for over a month! Gotta fix it […]

    Placeholder Why Switching Ecommerce Platforms Should Not Scare the Daylights out of You

    Why Switching Ecommerce Platforms Should Not Scare the Daylights out of You

    By Helen Golubeva

    Think about the last time that you or a friend moved into a new apartment. You probably loved being settled in the new space after some time, but the process of getting there was so grueling that you swore never to move again. Just thinking about finding a new place, putting down deposits, packing and […]

    Placeholder Why X-Cart is the eCommerce Platform of Choice [Infographic]

    Why X-Cart is the eCommerce Platform of Choice [Infographic]

    By Helen Golubeva

    Selecting the right eCommerce platform is vital to the success of your online business. It’s an important decision, and a bad fit can be costly. That’s why you need to make sure that you choose wisely and fully understand your platform’s capabilities.   So how do you make the right choice? By carrying out a […]

    Placeholder 19 Tips to Beat eCommerce Fraud and Protect Your Site From Scammers

    19 Tips to Beat eCommerce Fraud and Protect Your Site From Scammers

    By Helen Golubeva

    Accepting online payments, you may find out that your store is the place where the thief is trying to use the stolen card. It costs you money. Because the fraud losses are distributed across all merchants, we don't hear too much about them. But the truth is that the online merchants are losing way more than customers and banks together! So you should roll up the sleeves and protect your business from these expenses.

    Placeholder Facebook Business Manager: Shopping Features To Expand Your Reach

    Facebook Business Manager: Shopping Features To Expand Your Reach

    By Helen Golubeva

    Have you already tried Facebook shopping features? What about Instagram eCommerce? Or WhatsApp Checkout? Don’t be surprised why I’m asking about all of them at once. Brought up under the wing of Mark Zuckerberg, these three social networking sites should be treated as part of a single marketing machine, called Facebook Business Manager. It’s a […]

    Placeholder Top 5 Ecommerce Marketing Trends You Need To Adopt In 2020

    Top 5 Ecommerce Marketing Trends You Need To Adopt In 2020

    By Helen Golubeva

    As the new year gradually gathering its pace, there comes the best time to step away from your day-to-day activities and reflect on your plans and perspectives. To give you some insights on where to focus your attention we’d like to point out 5 marketing ideas that are going to shape the marketing industry in 2020.

    Placeholder X-Cart Partners with nChannel to Help You Automate Your Multi-channel eCommerce Business

    X-Cart Partners with nChannel to Help You Automate Your Multi-channel eCommerce Business

    By Helen Golubeva

    Imagine you sell outdoor equipment. You have thousands of items in your stock, and you are an omni-channel hero. You’ve grown your first store to multiple sales channels that include big box online retailers, B2B vendors, and your eCommerce store that you’re trying to actively grow. Looks pretty good, right? BUT… Your processes that once seemed efficient […]

    Placeholder Why You Should Stop Being Mobile-Friendly and Go Mobile-First

    Why You Should Stop Being Mobile-Friendly and Go Mobile-First

    By Helen Golubeva

    On November 04, 2016 Google announced the so-called “mobile-first” indexing. According to this new rule, mobile users are now the #1 priority. In order to make your life easier, we’ve thoroughly scrutinized Google’s tips, picked the most relevant and adapted them for X-Cart users.

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