Posts by Helen Golubeva

Placeholder Omni-Channel, Multi-Channel, Cross-Channel: How to Tell Them Apart?

Omni-Channel, Multi-Channel, Cross-Channel: How to Tell Them Apart?

By Helen Golubeva

Omnichannel marketing. Is it a Holy Grail of customer experience? Or is it just a lame bzzz… buzzword, created by shrewd marketers to make it look like they are busy chasing high ROIs, CTRs, KPIs, and other big-wigged things like that? Well, I should say that this is definitely more than just a schmancy word. […]

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    Placeholder 19 Tips to Beat eCommerce Fraud and Protect Your Site From Scammers

    19 Tips to Beat eCommerce Fraud and Protect Your Site From Scammers

    By Helen Golubeva

    Accepting online payments, you may find out that your store is the place where the thief is trying to use the stolen card. It costs you money. Because the fraud losses are distributed across all merchants, we don't hear too much about them. But the truth is that the online merchants are losing way more than customers and banks together! So you should roll up the sleeves and protect your business from these expenses.

    Placeholder Facebook Business Manager: Shopping Features To Expand Your Reach

    Facebook Business Manager: Shopping Features To Expand Your Reach

    By Helen Golubeva

    Have you already tried Facebook shopping features? What about Instagram eCommerce? Or WhatsApp Checkout? Don’t be surprised why I’m asking about all of them at once. Brought up under the wing of Mark Zuckerberg, these three social networking sites should be treated as part of a single marketing machine, called Facebook Business Manager. It’s a […]

    Placeholder Top 5 Ecommerce Marketing Trends You Need To Adopt In 2020

    Top 5 Ecommerce Marketing Trends You Need To Adopt In 2020

    By Helen Golubeva

    As the new year gradually gathering its pace, there comes the best time to step away from your day-to-day activities and reflect on your plans and perspectives. To give you some insights on where to focus your attention we’d like to point out 5 marketing ideas that are going to shape the marketing industry in 2020.

    Placeholder X-Cart Partners with nChannel to Help You Automate Your Multi-channel eCommerce Business

    X-Cart Partners with nChannel to Help You Automate Your Multi-channel eCommerce Business

    By Helen Golubeva

    Imagine you sell outdoor equipment. You have thousands of items in your stock, and you are an omni-channel hero. You’ve grown your first store to multiple sales channels that include big box online retailers, B2B vendors, and your eCommerce store that you’re trying to actively grow. Looks pretty good, right? BUT… Your processes that once seemed efficient […]

    Placeholder 8 Reasons Why You Should Migrate to X-Cart  [+ 16 Reviews]

    8 Reasons Why You Should Migrate to X-Cart [+ 16 Reviews]

    By Helen Golubeva

    Let me guess. Your X-Cart 4 online store is running pretty well now. And it’s even driving some revenue. Nothing remarkable. But do you know that sticking with an outdated software brings new troubles every day? Every time you want to add a new feature — enable AMPs, for instance, or make your store GDPR-compliant […]

    Placeholder Why You Should Stop Being Mobile-Friendly and Go Mobile-First

    Why You Should Stop Being Mobile-Friendly and Go Mobile-First

    By Helen Golubeva

    On November 04, 2016 Google announced the so-called “mobile-first” indexing. According to this new rule, mobile users are now the #1 priority. In order to make your life easier, we’ve thoroughly scrutinized Google’s tips, picked the most relevant and adapted them for X-Cart users.

    Placeholder X-Cart 24/7 Live Chat, Email and Phone Support. We are Online Round-the-Clock!

    X-Cart 24/7 Live Chat, Email and Phone Support. We are Online Round-the-Clock!

    By Helen Golubeva

    Saturday, 5 a.m. While someone is already peacefully sleeping in their cozy beds, the opposite part of the globe is still wide awake and working hard. Our clients have online businesses in 111 countries of the world, and while a New Zealander is closing the doors of his office, the folks in NYC are enjoying […]

    Placeholder X-Cart UK Meetup, Sept 29, 2017. Place, Team & Partners are All Set. What about you?

    X-Cart UK Meetup, Sept 29, 2017. Place, Team & Partners are All Set. What about you?

    By Helen Golubeva

    Orlando — Chicago — London — Tampa — Chicago — Los Angeles… London again. Whoo! Non-stop meetups with you, guys, take our breath away and make our hearts go boom. But what really moves us forward is the real value you get and your happy faces, so we are not going to stop at that. No way. […]

    Placeholder X-Cart Trip to America: Three Cities in Just Two Weeks. We’ve Done It! See How… [32 photos]

    X-Cart Trip to America: Three Cities in Just Two Weeks. We’ve Done It! See How… [32 photos]

    By Helen Golubeva

    The larger half (65%, to be precise) of our customers live in the United States of America and Canada. That’s why these two directions were (and still are) our top priority. This year we decided to visit three cities at a time and were right. Here are a few words about the results. Dive in!

    Placeholder 5 Ways to Get Your eCommerce Forms to Convert Like Crazy (+ a Few Real-World Examples)

    5 Ways to Get Your eCommerce Forms to Convert Like Crazy (+ a Few Real-World Examples)

    By Helen Golubeva

    If you are running an online business, the process of creating eCommerce forms is sure to be entirely familiar to you. To guide you through the jungles of a poll creation, I’ve prepared a good portion of theory and a few practical tips about the way you can implement all that with X‑Cart shopping cart.

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