This is Martine Ilana. Within the La Mer Collections team I am the creative director but work with an incredible team of programmers who are always giving me ideas to add and integrate into our eCommerce site, and an unbelievably talented web designer who has made my vision come alive — even more than what I originally had in mind.
I have had this eCommerce website for years (since 2002) but in 2009 I wanted to allow my customers to have custom watches created for them within a short amount of time (under 2 weeks). So in 2009 I launched LaMerCollections.com online store using X-Cart and worked side by side with a web designer to create our site with a customized portion where customers could create their own watch. In early 2013 I re-designed our site using X-Cart again.
La Mer Collection’s main branded site and our ‘face to the world’ is LaMerCollections.com as we do not have a dedicated Brick and Mortar location. Our website captures our artistic branded identity with our international photo shoots, inspiration, watch style assortment, other store locations and press pieces. Our competitors do not have a customized feature and because our entire collection is made in Los Angeles by hand we have the ability to ship out our products within 7-10 business days instead of the typical 4-6 weeks for custom items.
My favorite part of our store is the ‘Shop Section’ — I think that X-Cart shopping cart software has allowed for our products to be displayed really beautifully. Our customers can see the products clearly and the shopping experience is seamless. Also, I love our ‘Look book’ or Photoshoot section. It makes our brand come alive!
It is easy to sell online with X-Cart as it allows my business the flexibility to grow in any direction we would like.