SEO for Beginners, part 2: How To Optimize Your Store Content
In the last post in X-Cart blog I was helping you take first steps in the eCommerce SEO. We've discussed a few basic and important tips that will help you improve your store's visibility. One of them was optimizing every bit of content that appears on your website. Indeed, content optimization is one of the biggest factors when it comes to SEO tactics. That's why today's post will be just about creating content that is both user and search engine friendly.
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How to Sell a Product Even If You Don’t Have a Salesman Bone in Your Body
“We have a great product, but I don’t know how to sell it. I hate selling.” It’s not uncommon to hear these “horrible” words from a business owner. Raise your hand if you’re in the club! Me too, <sigh>. Promoting and selling a product IS really a pain for many techs. Yet, selling is vital […]
What is Quora: How to Use It to Sell Products Online in 2020
People all over the world are looking for free ways to get organic traffic to their eCommerce websites and to grow their brand awareness. And I think I’ve got the answer here: Quora. Do not underestimate it. Probably you think something like “C’mon, it can’t be helpful” or “Okay, I like Quora but how do […]
How to Create a Perfect Meta Description to Improve Click-Throughs (A Complete Beginner Guide)
A good meta description can work wonders for your click-through rate. So how do you write a really good one? Will it affect your rankings? And when is it better to leave it blank? Read on to find out.Title tags and meta descriptions are the two types of SEO meta tags that everyone is familiar […]
Instagram Marketing For Ecommerce: The Complete Guide
Want to take advantage of this decade’s fastest-growing social media platform? You’re not alone, 71% of marketers are looking to find out how to market on Instagram like a boss. And they’re spending crazy money on advertising and influencer marketing. If you’re running an ecommerce website and want to boost your social media presence and […]
How To Do Smart Keyword Research For SEO and E-Commerce Success
Over the last couple of years, some significant internet milestones related to effective keyword research have made news headlines. On March 12, Google published a doodle marking the 30th anniversary of the World Wide Web. Seven months earlier, Google celebrated its 20th anniversary with a digital video doodle encapsulating two decades of popular search query trends. The history […]
Product Photography: How To Market Products With Photos [19 Pro Tips]
Learn product photography basics: What equipment to use, and how to set it up. Get tips from some of the top commercial photographers.
A Beginner’s Guide to Influencer Marketing [+How Affiliates Can Leverage Them]
The eCommerce marketplace is crowded and competitive. In fact, eCommerce already represents almost 10% of retail sales, and it’s expected to continue to grow by nearly 15% each year. As competition increases, getting your product in front of the right consumers becomes even more challenging. Which is why effective marketing can be the key between business […]
Boost Your eCommerce Store Sales with the Right Content Marketing Strategies
“Build it, and they will come,” is a line from the classic movie, Field of Dreams. If this were just true of eCommerce stores. Unfortunately, it’s not. You can have an amazing eCommerce website and incredible products, but if no one knows about you, what’s the point? You can sit there, place a few ads, […]
The Secret to Customer Retention: How to Grow the Number of Returning Customers
Wanna know the best type of customer? It’s simple — a repeat customer! The fact is, repeat customers spend nearly 70% more than first-time ones. Customer retention strategies are some of the biggest challenges eCommerce businesses face. The reason is obvious, the web gives buyers a plethora of choices. So how do you go about developing customer relationships […]
Why You Should Stop Being Mobile-Friendly and Go Mobile-First
On November 04, 2016 Google announced the so-called “mobile-first” indexing. According to this new rule, mobile users are now the #1 priority. In order to make your life easier, we’ve thoroughly scrutinized Google’s tips, picked the most relevant and adapted them for X-Cart users.