Posts by Helen Golubeva

This blog post was originally contributed by Rukham Khan, a Content Lead at MailMunch. In the U.S alone, online retail sales totaled a mind-boggling $517 billion in 2018! If you can even capture a small piece, no scratch that, tiny crumbles of this pie, you can expect to add multiple zeroes to the end of your bank […]

Helen Golubeva 15 min read Omnichannel eCommerce

Did you know that online shoppers are at least 70 percent more likely to make purchases based on social media referrals or recommendations?  These actions are more commonly known as word of mouth (WOM) referrals, and they are highly sought-after by entrepreneurs starting an online store as well as by established eCommerce players. With the […]

Helen Golubeva 11 min read

Accepting online payments, you may find out that your store is the place where the thief is trying to use the stolen card. It costs you money. Because the fraud losses are distributed across all merchants, we don't hear too much about them. But the truth is that the online merchants are losing way more than customers and banks together! So you should roll up the sleeves and protect your business from these expenses.

Helen Golubeva 18 min read Security

This blog post was originally contributed by Natalia Diatko, a Project and Content Manager at HRank. A good meta description can work wonders for your click-through rate. So how do you write a really good one? Will it affect your rankings? And when is it better to leave it blank? Read on to find out.Title […]

Helen Golubeva 11 min read Marketing

This blog post was originally contributed by Hristina Nikolovska, an SEO Specialist and Manager of a Stellar Team of Experts at Eksipnova. Did you know that Google makes over 500 algorithm changes a year? Consequently, keeping up with the latest search engine developments is the hardest part of running a website. SEO is part of […]

Helen Golubeva 12 min read SEO

Want to take advantage of this decade’s fastest-growing social media platform?  You’re not alone, 71% of marketers are looking to find out how to market on Instagram like a boss. And they’re spending crazy money on advertising and influencer marketing. If you’re running an eCommerce website and want to boost your social media presence and […]

Helen Golubeva 3 min read

Let’s face it – It’s all about likes. A ton of Instagram posts with no likes or comments just looks sad. We’ve got proven tactics to earn real fans that engage with your content.

Helen Golubeva 10 min read Omnichannel eCommerce

Have you already tried Facebook shopping features? What about Instagram eCommerce? Or WhatsApp Checkout? Don’t be surprised why I’m asking about all of them at once. Brought up under the wing of Mark Zuckerberg, these three social networking sites should be treated as part of a single marketing machine, called Facebook Business Manager. It’s a […]

Helen Golubeva 19 min read Marketing

This blog post was originally contributed by Hristina Nikolovska, an SEO Specialist and Manager of a Stellar Team of Experts at Eksipnova. Years ago, making money outside your office sounded like a story from the distant future, right? Well, that future is now, and the best way to earn a pretty penny anytime and anywhere […]

Helen Golubeva 12 min read Marketing