Posts by Helen Golubeva

I do not have any access to your Google Analytics profile, and, of course, I’m not a mind reader, but I know it for sure that your order confirmation emails, as well as other transactional emails you may send to your subscribers, have mind-blowing open rates. Why? These confirmation emails convey an important message about […]

A few years ago creating an online store seemed mind-blowingly complex for medium and small businesses. You had to code your fingers to the bone to make your first sale. Luckily, everything is different now. Indeed, it’s never been easier to start an online store from scratch within just a short space of time. No […]

Struggling to figure out what to sell online? Oh, I understand. Picking a product that sells like hot crispy chocolate cakes is a hard task. But let’s face it. If it weren’t somewhat tricky, everyone and their dog would join the club of successful business owners and start selling their products online. However, a substantial […]

Hey, creative and artistic souls. If you are here, it means that you’ve already heard a thing or two about Etsy, a place where 33,6 mln shoppers and sellers come together to exchange homemade items and craft supplies not available anywhere else. There are your potential customers, too. But… where are you, then? On eBay […]

If you plan to triple your eCommerce business growth and drive more sales in 2018, you should learn how to sell on Pinterest. Why? Just because it is a formidable community. This new red-hot sales channel brings more social media traffic than Twitter, giving way only to Facebook which is a little bit ahead. Plus, Pinterest users […]

Omnichannel marketing. Is it a Holy Grail of customer experience? Or is it just a lame bzzz… buzzword, created by shrewd marketers to make it look like they are busy chasing high ROIs, CTRs, KPIs, and other big-wigged things like that? Well, I should say that this is definitely more than just a schmancy word. […]

Accepting online payments, you may find out that your store is the place where the thief is trying to use the stolen card. It costs you money. Because the fraud losses are distributed across all merchants, we don't hear too much about them. But the truth is that the online merchants are losing way more than customers and banks together! So you should roll up the sleeves and protect your business from these expenses.

Have you already tried Facebook shopping features? What about Instagram eCommerce? Or WhatsApp Checkout? Don’t be surprised why I’m asking about all of them at once. Brought up under the wing of Mark Zuckerberg, these three social networking sites should be treated as part of a single marketing machine, called Facebook Business Manager. It’s a […]

Take my word for it — choosing the best eCommerce hosting site for your online store is not as easy as predicting how ‘Game Of Thrones’ might end next Sunday. You’ll have to beaver away for quite a while to find what is worth your attenttion even now that eCommerce hosting players provide a seemingly endless lineup of […]

As the new year gradually gathering its pace, there comes the best time to step away from your day-to-day activities and reflect on your plans and perspectives. To give you some insights on where to focus your attention we’d like to point out 5 marketing ideas that are going to shape the marketing industry in 2020.

Packaging is nothing but a plain carton box, right? It’s the product that really matters, after all. If that’s what you are thinking as a business owner, you might be setting yourself up to fail without even realizing it. You should know that without quality packaging you will: Lose your products on the way to […]