Posts by Helen Golubeva

Choosing the best eCommerce hosting site for your online store is not as hard as predicting when the COVID-19 pandemic will end. You’ll have to work at it for ages as there is a seemingly endless array of eCommerce hosting platforms to choose from, each providing an extensive lineup of services. However, when it comes to selling online, […]

3, 2, 1…Time’s up. Your precious customer just walked out of your loving arms into those of your savvy competitor’s. Why? Because your mobile website is not speedy enough to catch up with society’s need for speed. In today’s fast-paced world, every second counts when it comes to your website — so don’t let that […]

Change is the only constant in eCommerce. If you don’t pivot your business toward the emerging trends in the current digital shopping industry, then you open up the opportunity for your competitors to outpace you and steal your business. So, how do you keep up with what’s next? One best practice for staying on top […]

Bringing online stores to the mobile world in the form of apps has turned the concept of shopping in a completely new direction. Buyers can easily browse through thousands of products, compare prices, share favorites with friends, and so much more — all straight from their mobiles. Online merchants also feel quite at home with […]

Social media marketing may sound like a simple thing to do. However, when you grab a spade and start digging a tiny bit deeper, you grasp it at once that there’s more than meets the eye. Creating a good bit of buzz on social media is definitely more than just going live on Instagram and […]

Post a meme on Twitter? Done.  Announce an event on Facebook? Check. Shoot a couple of stories on Instagram and go live again? On it. Respond to Linkedin messages? Working on it! Then, rinse and repeat ad infinitum. No, wait! I just remembered I haven’t posted on Pinterest for over a month! Gotta fix it […]

Think about the last time that you or a friend moved into a new apartment. You probably loved being settled in the new space after some time, but the process of getting there was so grueling that you swore never to move again. Just thinking about finding a new place, putting down deposits, packing and […]

Selecting the right eCommerce platform is vital to the success of your online business. It’s an important decision, and a bad fit can be costly. That’s why you need to make sure that you choose wisely and fully understand your platform’s capabilities.   So how do you make the right choice? By carrying out a […]

A few years ago creating an online store seemed mind-blowingly complex for medium and small businesses. You had to code your fingers to the bone to make your first sale. Luckily, everything is different now. Indeed, it’s never been easier to start an online store from scratch within just a short space of time. No […]

If you plan to triple your eCommerce business growth and drive more sales in 2018, you should learn how to sell on Pinterest. Why? Just because it is a formidable community. This new red-hot sales channel brings more social media traffic than Twitter, giving way only to Facebook which is a little bit ahead. Plus, Pinterest users […]

Omnichannel marketing. Is it a Holy Grail of customer experience? Or is it just a lame bzzz… buzzword, created by shrewd marketers to make it look like they are busy chasing high ROIs, CTRs, KPIs, and other big-wigged things like that? Well, I should say that this is definitely more than just a schmancy word. […]