Posts by Helen Golubeva

Omnichannel marketing. Is it a Holy Grail of customer experience? Or is it just a lame bzzz… buzzword, created by shrewd marketers to make it look like they are busy chasing high ROIs, CTRs, KPIs, and other big-wigged things like that? Well, I should say that this is definitely more than just a schmancy word. […]

Accepting online payments, you may find out that your store is the place where the thief is trying to use the stolen card. It costs you money. Because the fraud losses are distributed across all merchants, we don't hear too much about them. But the truth is that the online merchants are losing way more than customers and banks together! So you should roll up the sleeves and protect your business from these expenses.

Have you already tried Facebook shopping features? What about Instagram eCommerce? Or WhatsApp Checkout? Don’t be surprised why I’m asking about all of them at once. Brought up under the wing of Mark Zuckerberg, these three social networking sites should be treated as part of a single marketing machine, called Facebook Business Manager. It’s a […]

Bringing online stores to the mobile world in the form of apps has turned the concept of shopping in a completely new direction. Buyers can easily browse through thousands of products, compare prices, share favorites with friends, and so much more — all straight from their mobiles. Online merchants also feel quite at home with […]

Take my word for it — choosing the best eCommerce hosting site for your online store is not as easy as predicting how ‘Game Of Thrones’ might end next Sunday. You’ll have to beaver away for quite a while to find what is worth your attenttion even now that eCommerce hosting players provide a seemingly endless lineup of […]

As the new year gradually gathering its pace, there comes the best time to step away from your day-to-day activities and reflect on your plans and perspectives. To give you some insights on where to focus your attention we’d like to point out 5 marketing ideas that are going to shape the marketing industry in 2020.

Packaging is nothing but a plain carton box, right? It’s the product that really matters, after all. If that’s what you are thinking as a business owner, you might be setting yourself up to fail without even realizing it. You should know that without quality packaging you will: Lose your products on the way to […]

Imagine you sell outdoor equipment. You have thousands of items in your stock, and you are an omni-channel hero. You’ve grown your first store to multiple sales channels that include big box online retailers, B2B vendors, and your eCommerce store that you’re trying to actively grow. Looks pretty good, right? BUT… Your processes that once […]

Let me guess. Your X-Cart 4 online store is running pretty well now. And it’s even driving some revenue. Nothing remarkable. But do you know that sticking with an outdated software brings new troubles every day? Every time you want to add a new feature — enable AMPs, for instance, or make your store GDPR-compliant […]

On November 04, 2016 Google announced the so-called “mobile-first” indexing. According to this new rule, mobile users are now the #1 priority. In order to make your life easier, we’ve thoroughly scrutinized Google’s tips, picked the most relevant and adapted them for X-Cart users.

Less than 30 years ago using email marketing for eCommerce was as unrealistic as pulling a rabbit out of a top hat. There were neither email marketing software, nor a specific email marketing strategy or automation tools at that time. Business owners were just sending newsletters once in a while, trying to build buzz and […]