Posts by Helen Golubeva

All online marketplaces have advantages and disadvantages. That’s why selling across multiple channels simultaneously, you have to understand your goal for selling on each platform. Selling on Amazon may be something that you are already familiar with. But maybe it’s time to start exploring the Walmart Marketplace? These two retail giants have to deal with […]

In this step-by-step guide to A/B testing, you’ll discover a wealth of useful information on how to test your store’s user experience and triple your company’s conversions.  Diving into eCommerce is easy. But don’t get caught by the misconception that setting up an online business is a one-time investment. And I’m not talking about the […]

Want to triple your eCommerce business growth and drive more sales in 2021? Learn how to sell on Pinterest. Why? Because it is a formidable community. This red-hot sales channel brings more social media traffic than Twitter, bested  only by Facebook.  Plus, Pinterest users spend much more per order (from $50 and up) than users […]

This extensive guide to selling on Etsy will equip you with all the information you need to start earning extra money from home while still enjoying your hobby. You’ll also find out what products are trending on Etsy, how much money you’ll have to invest to launch your Etsy store, and a lot more.

Let me guess. Your X-Cart 4 online store is running pretty well now. And it’s even driving some revenue. Nothing remarkable. But do you know that sticking with an outdated software brings new troubles every day? Every time you want to add a new feature — enable AMPs, for instance, or make your store GDPR-compliant […]

Given that 93% of online experiences start with a search engine, SEO should be a critical piece of your eCommerce marketing strategy, but optimizing your online store for search engines is not all fun and games.  Just showing up in a Search Engine Results Page, or SERP, is not enough — there are over 130 […]

Struggling to find what to sell online? I understand. Picking a product that sells like hot cakes is no easy task. But let’s face it, if it weren’t somewhat tricky, everyone and their mother would start selling their products online. Still, a substantial number of people have joined the club of successful business owners that […]

What makes an excellent email? It’s not a beautiful design and it’s not high deliverability rates — a top-notch email is all about bringing value. Although perfect email templates certainly help user engagement, your users should WAIT for your next message. Done right, email notifications will not only keep your eCommerce store top-of-mind but also […]

Order confirmation emails are sent right after a customer places an order on your company’s website, and they have mind-blowing open rates. According to Omnisend, an average receipt email has an open rate of around 60%, which is 4x higher than that of any regular promotional email. Why are these messages so powerful? Because they […]

Every day online retailers lose their money. Tons of money. Why? Just because more than two-thirds of their website users fail to complete their checkout process. For merchants, this equates to nearly $18 billion worth of sales lost annually. But not all is lost. Although you cannot entirely eliminate the problem of cart abandonment, there’s […]

When I place an order on Amazon or eBay, I expect an order confirmation email waiting for me in my inbox. And if my receipt doesn’t show up in just a few seconds, I start to get antsy. Your customers feel the same, and this level of anticipation is exactly why transactional emails have the […]