Posts by Helen Golubeva

When I place an order on Amazon or eBay, I expect an order confirmation email waiting for me in my inbox. And if my receipt doesn’t show up in just a few seconds, I start to get antsy. Your customers feel the same, and this level of anticipation is exactly why transactional emails have the […]

I’m sure you haven’t seen a “one-size-fits-all” suit, have you? The same goes for email marketing tools. You should find the one that works best for your eCommerce business’s unique shape and size. In this blog post, you’ll discover 26 best email marketing tools and services that will help you set up trigger-based emails, run […]

There’s so much hype around email marketing tools nowadays. Each of the hundreds of email software providers will persuade you that their own tools deliver the best value for money. They will bait you with a flawless onboarding process, easy set-up, and beautiful sign-up forms. They promise you that their never-sleeping customer care team is […]

Less than 15 years ago, there was no email marketing software, nor any email automation tools. Back then, using email marketing for eCommerce sales growth would have meant a lot of blood, sweat, and tears. Seasoned business owners will remember sending newsletters manually, trying to create a buzz around their eCommerce businesses one subject line […]

Launching an eCommerce store is a piece of cake if you have all the right tools, such as X-Cart or Seller Labs. However, without a well-thought-out eCommerce marketing strategy, you’ll quickly find yourself throwing money down the drain instead of raking in cash from day one. There are an infinite amount of eCommerce marketing channels […]

Choosing the best eCommerce hosting site for your online store is not as hard as predicting when the COVID-19 pandemic will end. You’ll have to work at it for ages as there is a seemingly endless array of eCommerce hosting platforms to choose from, each providing an extensive lineup of services. However, when it comes to selling online, […]

3, 2, 1…Time’s up. Your precious customer just walked out of your loving arms into those of your savvy competitor’s. Why? Because your mobile website is not speedy enough to catch up with society’s need for speed. In today’s fast-paced world, every second counts when it comes to your website — so don’t let that […]

Change is the only constant in eCommerce. If you don’t pivot your business toward the emerging trends in the current digital shopping industry, then you open up the opportunity for your competitors to outpace you and steal your business. So, how do you keep up with what’s next? One best practice for staying on top […]

Bringing online stores to the mobile world in the form of apps has turned the concept of shopping in a completely new direction. Buyers can easily browse through thousands of products, compare prices, share favorites with friends, and so much more — all straight from their mobiles. Online merchants also feel quite at home with […]

Social media marketing may sound like a simple thing to do. However, when you grab a spade and start digging a tiny bit deeper, you grasp it at once that there’s more than meets the eye. Creating a good bit of buzz on social media is definitely more than just going live on Instagram and […]

Post a meme on Twitter? Done.  Announce an event on Facebook? Check. Shoot a couple of stories on Instagram and go live again? On it. Respond to Linkedin messages? Working on it! Then, rinse and repeat ad infinitum. No, wait! I just remembered I haven’t posted on Pinterest for over a month! Gotta fix it […]