Posts by Helen Golubeva

Social media marketing may sound like a simple thing to do. However, when you grab a spade and start digging a tiny bit deeper, you grasp it at once that there’s more than meets the eye. Creating a good bit of buzz on social media is definitely more than just going live on Instagram and […]

Post a meme on Twitter? Done.  Announce an event on Facebook? Check. Shoot a couple of stories on Instagram and go live again? On it. Respond to Linkedin messages? Working on it! Then, rinse and repeat ad infinitum. No, wait! I just remembered I haven’t posted on Pinterest for over a month! Gotta fix it […]

Think about the last time that you or a friend moved into a new apartment. You probably loved being settled in the new space after some time, but the process of getting there was so grueling that you swore never to move again. Just thinking about finding a new place, putting down deposits, packing and […]

Selecting the right eCommerce platform is vital to the success of your online business. It’s an important decision, and a bad fit can be costly. That’s why you need to make sure that you choose wisely and fully understand your platform’s capabilities.   So how do you make the right choice? By carrying out a […]

I do not have any access to your Google Analytics profile, and, of course, I’m not a mind reader, but I know it for sure that your order confirmation emails, as well as other transactional emails you may send to your subscribers, have mind-blowing open rates. Why? These confirmation emails convey an important message about […]

A few years ago creating an online store seemed mind-blowingly complex for medium and small businesses. You had to code your fingers to the bone to make your first sale. Luckily, everything is different now. Indeed, it’s never been easier to start an online store from scratch within just a short space of time. No […]

Struggling to figure out what to sell online? Oh, I understand. Picking a product that sells like hot crispy chocolate cakes is a hard task. But let’s face it. If it weren’t somewhat tricky, everyone and their dog would join the club of successful business owners and start selling their products online. However, a substantial […]

Hey, creative and artistic souls. If you are here, it means that you’ve already heard a thing or two about Etsy, a place where 33,6 mln shoppers and sellers come together to exchange homemade items and craft supplies not available anywhere else. There are your potential customers, too. But… where are you, then? On eBay […]

If you plan to triple your eCommerce business growth and drive more sales in 2018, you should learn how to sell on Pinterest. Why? Just because it is a formidable community. This new red-hot sales channel brings more social media traffic than Twitter, giving way only to Facebook which is a little bit ahead. Plus, Pinterest users […]

Omnichannel marketing. Is it a Holy Grail of customer experience? Or is it just a lame bzzz… buzzword, created by shrewd marketers to make it look like they are busy chasing high ROIs, CTRs, KPIs, and other big-wigged things like that? Well, I should say that this is definitely more than just a schmancy word. […]

Accepting online payments, you may find out that your store is the place where the thief is trying to use the stolen card. It costs you money. Because the fraud losses are distributed across all merchants, we don't hear too much about them. But the truth is that the online merchants are losing way more than customers and banks together! So you should roll up the sleeves and protect your business from these expenses.