Posts by Helen Golubeva

Placeholder Our Condensed Guide to Effective eCommerce Marketing [For Beginners & Pros Alike]

Our Condensed Guide to Effective eCommerce Marketing [For Beginners & Pros Alike]

By Helen Golubeva

Launching an eCommerce store is a piece of cake if you have all the right tools, such as X-Cart or Seller Labs. However, without a well-thought-out eCommerce marketing strategy, you’ll quickly find yourself throwing money down the drain instead of raking in cash from day one. There are an infinite amount of eCommerce marketing channels […]

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    Placeholder Best Website Hosting for Online Store [8 Hosts Compared]

    Best Website Hosting for Online Store [8 Hosts Compared]

    By Helen Golubeva

    Choosing the best eCommerce hosting site for your online store is not as hard as predicting when the COVID-19 pandemic will end. You’ll have to work at it for ages as there is a seemingly endless array of eCommerce hosting platforms to choose from, each providing an extensive lineup of services. However, when it comes to selling online, […]

    Placeholder How To Speed Up Your Mobile Website [Infographic + Examples]

    How To Speed Up Your Mobile Website [Infographic + Examples]

    By Helen Golubeva

    3, 2, 1…Time’s up. Your precious customer just walked out of your loving arms into those of your savvy competitor’s. Why? Because your mobile website is not speedy enough to catch up with society’s need for speed. In today’s fast-paced world, every second counts when it comes to your website — so don’t let that […]

    Placeholder The Complete 6-Step Guide to eCommerce Replatforming

    The Complete 6-Step Guide to eCommerce Replatforming

    By Helen Golubeva

    Change is the only constant in eCommerce. If you don’t pivot your business toward the emerging trends in the current digital shopping industry, then you open up the opportunity for your competitors to outpace you and steal your business. So, how do you keep up with what’s next? One best practice for staying on top […]

    Placeholder Mobile Commerce 101: Advantages, Disadvantages, Stats [+Examples]

    Mobile Commerce 101: Advantages, Disadvantages, Stats [+Examples]

    By Helen Golubeva

    Bringing online stores to the mobile world in the form of apps has turned the concept of shopping in a completely new direction. Buyers can easily browse through thousands of products, compare prices, share favorites with friends, and so much more — all straight from their mobiles. Online merchants also feel quite at home with […]

    Placeholder 37 Free/Paid Social Media Resources to Start With [+ Tips]

    37 Free/Paid Social Media Resources to Start With [+ Tips]

    By Helen Golubeva

    Social media marketing may sound like a simple thing to do. However, when you grab a spade and start digging a tiny bit deeper, you grasp it at once that there’s more than meets the eye. Creating a good bit of buzz on social media is definitely more than just going live on Instagram and […]

    Placeholder The Best Time to Post on Twitter, Instagram, Facebook, Pinterest, Reddit, LinkedIn [+ Examples]

    The Best Time to Post on Twitter, Instagram, Facebook, Pinterest, Reddit, LinkedIn [+ Examples]

    By Helen Golubeva

    Post a meme on Twitter? Done.  Announce an event on Facebook? Check. Shoot a couple of stories on Instagram and go live again? On it. Respond to Linkedin messages? Working on it! Then, rinse and repeat ad infinitum. No, wait! I just remembered I haven’t posted on Pinterest for over a month! Gotta fix it […]

    Placeholder Why Switching Ecommerce Platforms Should Not Scare the Daylights out of You

    Why Switching Ecommerce Platforms Should Not Scare the Daylights out of You

    By Helen Golubeva

    Think about the last time that you or a friend moved into a new apartment. You probably loved being settled in the new space after some time, but the process of getting there was so grueling that you swore never to move again. Just thinking about finding a new place, putting down deposits, packing and […]

    Placeholder Why X-Cart is the eCommerce Platform of Choice [Infographic]

    Why X-Cart is the eCommerce Platform of Choice [Infographic]

    By Helen Golubeva

    Selecting the right eCommerce platform is vital to the success of your online business. It’s an important decision, and a bad fit can be costly. That’s why you need to make sure that you choose wisely and fully understand your platform’s capabilities.   So how do you make the right choice? By carrying out a […]

    Placeholder 19 Tips to Beat eCommerce Fraud and Protect Your Site From Scammers

    19 Tips to Beat eCommerce Fraud and Protect Your Site From Scammers

    By Helen Golubeva

    Accepting online payments, you may find out that your store is the place where the thief is trying to use the stolen card. It costs you money. Because the fraud losses are distributed across all merchants, we don't hear too much about them. But the truth is that the online merchants are losing way more than customers and banks together! So you should roll up the sleeves and protect your business from these expenses.

    Placeholder Facebook Business Manager: Shopping Features To Expand Your Reach

    Facebook Business Manager: Shopping Features To Expand Your Reach

    By Helen Golubeva

    Have you already tried Facebook shopping features? What about Instagram eCommerce? Or WhatsApp Checkout? Don’t be surprised why I’m asking about all of them at once. Brought up under the wing of Mark Zuckerberg, these three social networking sites should be treated as part of a single marketing machine, called Facebook Business Manager. It’s a […]

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